Groundbreaking work and an earthquake… all part of the 52nd Annual Hatch Awards.
“While many guests reported being moved by the aftershock of Tuesday’s earthquake, most were moved by the quality and the edginess of the branding work at the 2012 Hatch Awards,” reported Kathy Kiely, President, The Ad Club.
Kathy Kiely / President, The Ad Club
Cell: 617 413 1104 / Kathy@adclub.org
BOSTON, MA (October 17, 2012) – The Ad Club presented the 52nd Annual Francis W. Hatch Awards Tuesday Night at the Seaport World Trade Center. Lil’ Phunk, the explosive hip-hop dance group and junior dance team for the Boston Celtics, kicked off the Awards Presentation.
Close to 900 attendees gathered to honor the most creative agencies, advertising professionals, and clients building brands in Boston. With over 1000 submissions in 36 categories, The Hatch Awards have become the premier New England Award show for branding and marketing. Every major Fortune 500 brand handled by a New England agency was represented, including Jet Blue, Liberty Mutual, Major League Baseball, Dunkin Donuts, Newsweek, John Hancock and Barnes & Noble to name a few.
Boston-based advertising agency Hill Holliday won the coveted “Best of Show” award, for their client Newsweek. Kathy Kiely commented, “Best of Show was in the Innovative use of Media category, really showing that the relationship between creative directors and media directors has never been more important and that media and creative departments are becoming powerful creative allies.”
336 Gold, Silver, and Bronze awards were presented to ad agencies, in house creative shops, and students. The Hatch Awards Steering Committee was Chaired by Steve Curran, Founder, Chief Creative Officer, Pod Design and, as always, the entries were judged by a jury of creative leaders flown in from around the country including agencies such as Droga5, Victors and Spoils, 72andSunny, R/GA, and Wieden+Kennedy.
This years top winners who took home the most iconic Hatch Bowls included: Arnold Worldwide with 60 awards, Hill Holliday with 39, Allen & Gerritsen with 24, Mullen with 22, Full Contact with 21, Brand Content with 16, NAIL with 16 and, SapientNitro with 13.
The Marketer of the Year Award was presented to Shawn Sullivan, CMO of the Boston Celtics. “The multi-faceted ‘I AM A CELTIC’ campaign was inspired by Doc Rivers’ passion and leadership, but its effort extends off the court as well,” said Allen & Gerritsen CEO and Ad Club Chairman Andrew Graff. “Shawn Sullivan is the 2012 Marketer of the Year because of his team leadership, commitment to creative excellence, and ability to consistently expand the international reach of the Boston Celtics brand.”
An up and coming creative, Nathan Clapp, a studio designer and rising star at PJA Advertising and Marketing, won the “Just Hatched” Award. Major sponsors included Cramer, Unigraphic, Mammoth Media, Staples and the Creative Group.
ABOUT THE AD CLUB
The Ad Club is the trade group for the New England communications Industry.
Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes over 40 events and programs every year. Legacy events like the Hatch Awards, The Edge Conference, and Rosoff Awards run side-by-side with the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. For more information on The Ad Club, visit www.adclub.org.