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  • 28 Jun 2011 1:50 PM | Deleted user
    The Ad Club's CMO Breakfast series features a different CMO (Chief Marketing Officer) or brand leader to present and lead a discussion on major industry trends and topics, typically in light of their own brand. With help from our sponsor, Microsoft, The Ad Club is able to bring these major New England brand representatives to Boston several times per year.

          

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    What do you think of when you think about Xerox?

    Probably something like this, right?


    Well, courtesy of Jason Bartlett, Director of Global Advertising at Xerox, allow me to give you a little taste of the new Xerox; the reinvented, rebranded Xerox; the Xerox that is "Ready for Real Business."







    THAT's the new Xerox. The Xerox that leverages it's big-name clients like Ducati, Procter & Gamble, Marriott Hotels, and Michelin Tires to prove that their business solutions really work. The Xerox whose business services earned them more revenue than their business products last quarter.

    The beauty of this campaign lies in the execution. Xerox knows that they can't convince the public that the work they do is exciting, especially through traditional advertising. But they can easily convince us that they are more than willing to take care of the not-so-sexy stuff behind the scenes so that cool companies like Ducati can keep doing cool things, like building really fast and beautiful motorcycles. This positions Xerox as the necessary (functional) element in the equation of a successful brand (e.g. Procter & Gamble, Marriott Hotels, and The New York Mets).

    Not convinced?

    Click the screenshot and head over to www.realbusiness.com, Xerox's new microsite. Our Twitter followers called this, "hands down, the best B2b site" they had ever seen. So play around, watch some case studies, and be sure to download the free "Business of Your Brain" desktop app for Microsoft Outlook.



    So, has Xerox done enough rebranding to change your perception of the brand as a whole? What do you think about their media placements? Have you seen these spots or their print counterparts before? Let's have it in the comments!

    (or on Twitter: follow @theadclub and use the hashtag #adclubCMO)
  • 14 Jun 2011 12:50 PM | Deleted user


    It’s been exactly one week since our last annual EDGE Conference, and while we’re still sifting through all of the great pictures, video, and presentations we have from the event, we thought we’d take the time to give a brief recap of the day’s events, highlighting what stood out to us.

    While the EDGE conference has always been about innovation in branding, the focus of this year’s conference was on the individual, and how brands connect to customers on a human level. The conference was divided by three cutting-edge ways in which brands are connecting with their customers – through stories, tools, and games.

    While the first portion of the conference was all about stories, the first man to take the stage, DJ Patil, spoke about a tool, the official app of the EDGE conference, Color. Color is a location-based picture-sharing app that allows users in a certain proximity to each other “take pictures together.” Through this powerful tool, we can now relive the EDGE conference through a total 288 photos and 33 videos from 42 different contributors!

    Follow the link to view the entire EDGE Color album.

    First to take the stage was Johnny Cupcakes, lesser-known-as Johnny Earle, who delivered the opening keynote - the story of his brand and what worked for him. Johnny was authentic, funny, weird, and a little random on stage – all elements that he claims have helped propel his brand, Johnny Cupcakes, to the hip, exclusive, Boston-born beast that it is today. He wrapped up his speech with a video from the opening of his London store, which really gave us a look inside his stores, his employees, and his brand fanatics.



    STORIES

    The story of the Timberland brand, as told by Jim Davey, was one that stuck long after he left the stage. Jim spoke to us about using media to tell stories, which he demonstrated through a series of video and interactive web content that were not only entertaining, but really helped define the brand.



    Next, Rob Willington of Swiftcurrent Strategies, reminded us how politicians, especially during campaign season, are telling stories to garner votes. “Yes we can,” anyone?



    Sean Carasso, founder of Falling Whistles, delivered the most emotionally charged and engaging story of the day. With the aid of some truly powerful imagery and dynamic video, Sean weaved the story of the plight of the children of the Democratic Republic of Congo with the story of his bootstrapped not-for-profit that’s blowing whistles for change.



    TOOLS


    One tool that we all know very well is video. What we learned from Paul Hochman, tech analyst for the Today Show, however, is just how powerful a tool video can be in gadget sales and retention. Watch a few of his, "The New Simple," videos for Amazon.com and you’ll agree.



    In a rapid-fire panel, we learned about a few new tools, and how businesses are using older tools in innovative ways to build their brand! The highlights in this panel were the new tool Smarterer, and Chef Duarte of Taranta restaurant, who's putting a new twist on an old tool, QR Codes.

    You’d think that jaws would hit the floor when author William Powers got on stage at a conference about innovation to talk about his book, Hamlet’s Blackberry, but you’d be wrong. Bill delivered an excellent speech, praising the tools we use, but advocating for balance – a sentiment that seemed to go over well in an audience that were watching Twitter trends for the hashtag #adclubEDGE.

    GAMES

    Amy Jo Kim of Shufflebrain started off the games section right, getting us all excited about gamification, game mechanics, and social games.



    Zipcar CMO Rob Weisberg told us about how fun and games have driven Zipcar’s corporate culture and customer base all the way to the forefront of a category that they practically created – ride sharing.



    While the conference opened with a demonstration of a tool, the Color app, it closed with a story – a story about stories from Grant McCracken. Grant stroked many of our marketer-egos when he credited us as some of the best storytellers around with our ability to tell a story in 30 or even 15 seconds!

    And finally, we learned a little bit about social influence with the presentation of the EDGE Conference Influencer Award, delivered by Agent 209 and Digitas to Marc Grubb, better known as @ka_POW_er. Another congratulations to Marc, who showcases his award rather appropriately…



    And with that, we wrap up the wrap-up of the 2011 EDGE Conference. Be sure to check out our next big event, Breaking the Retail Code, on June 27th!

    Don’t forget to join our conversation about all things marketing and communications on Twitter – follow @theadclub!

    Finally, be sure to read the AMP Agency EDGE recap, which fills some holes that this post left, and Mike Schneider's post all about Color on the Allen&Gerritsen site!

    DISCLAIMER: We know that we left out a few remarkable speakers from this recap, but in an effort to be brief, we will simply name those individuals here and urge you to pay attention to them, their companies, and be sure to watch their video from the EDGE Conference, which will be posted to the EDGE site soon.

    Deb Roy :: Bluefin Labs | Micheal Flaherty :: Walden Media |
    Thaddeus Fulford-Jones :: Locately | Steffan Berelowitz :: BlueTrain Mobile
    Lisa DeSisto :: Boston Globe & Boston.com | Lara Lee :: Harley Davidson
    Dan O’Malley :: PerkStreet Financial

  • 13 Jun 2011 2:44 PM | Deleted user
    Editor's Note: This article was written by the folks at Super WebOmatic. Super WebOmatic is a web design company that designs and builds custom websites on WordPress’s CMS. Super WebOmatic provides hosting as well as on-site SEO, and also offers features such as unlimited pages, blog, photo gallery, social media links, and contact forms. Contact Super WebOmatic for beautiful, affordable, and painless websites, and if your site simply needs a redesign, Super WebOmatic's Makeover Machine could do the trick!



    Great web design is the best lead generation tool you can give your business...

    ...and great design doesn't have to be difficult or expensive. A remarkable design creates that warm feeling that connects you to the brand. Good design helps your visitors immediately recognize whether you have what they need.

    Over a cup of coffee we decided to give the HubSpot homepage a little makeover.

    Why did we choose Hubspot?

    1.) They just raised a crap load of money
    2.) They know lead generation
    3.) We like to pick on the bigger kids :)

    In under two hours, our designers at Super Web-o-matic put a fresh face on HubSpot -- the ballers of inbound marketing -- from intimidating and technical user interface to friendly, inviting, and results-centered conversations.

    HubSpot, one of Cambridge's most successful startups, offers their thousand’s of clients a platform focused on helping drive leads and make more money. How? A simple answer: more leads + more information on those leads + a better conversation with those leads = more sales. They have generated hundreds of thousands of leads for their own business in just a few years.

    So do they really need to improve their own website?

    Let’s assume that a better design equates to a 0.5% increase in leads for them. That would be worth it, right? We think so, too.

    Many people think of design as pure decoration. If you’re watching the Apple share price you’ll know design is more about how something works than how it looks. Web design, specifically, is about functionality. It’s about making it work.

    So let’s deconstruct the HubSpot site and see what parts need a new coat of paint and which parts need a kick in the pants. Let’s be clear, we really love what HubSpot’s doing, we just want to see them do it better.

    Here's Hubspot's homepage as it stands now:



    HubSpot's homepage is a bit cold. Gradient greys with a uniform font, and very little color throughout. The primary real estate is copy-heavy and the imagery is of a back-end user interface, which feels a little daunting and offers little insight into what's available once you are a HubSpot customer. The font is impossibly small on these images and there is no indication that the interface will generate real results. Little about this homepage suggests that you'll make more money if you pay HubSpot. Even the desired actions -- learn more and free trial -- are small and underwhelming, visually. Ironically, HubSpot’s design is working directly against their lead generation claims. They may not get tons of traffic to their home page (it might be directed to deeper pages) but why take the chance?

    Some entrepreneurs dismiss the importance of beautiful design, suggesting that if Craigslist can get away with it so can they.

    The truth is attractive things deliver a positive message about performance. There are tons of studies showing that our emotions drive our decisions. Behavioral experts have proved this time and time again.

    Here's what we thought HubSpot could do without:

    ●    Cold, industrial greys and an otherwise dull palate
    ●    Copy heavy
    ●    Poor use of imagery
    ●    Calls to action are visually bland
    ●    Unclear as to what HubSpot does and why you should pay them

    And here's what HubSpot's homepage looks like, Super Web-o-fied:



    Our version of HubSpot's homepage deals with these issues head on. We have used the header space, the primary real estate, to spell out exactly what HubSpot does (inbound marketing) and why you should pay them (because you'll make more money). We have used a quirky scientist to highlight a concept that HubSpot is the master of the lead generation tools. This comes across as the winning formula: get found + convert leads = more money. The call to action is clear and bright, letting the viewer know, immediately, how HubSpot can help their business and what they should do to continue the discovery process. For those prospects looking for more information, we added a video case study, which offers some intimacy to testimonial validations and also adds some color. Successes call out specific benefits of HubSpot, and this validation of the brand's strength is displayed in an attractive but not offensive or overly distracting fashion in both the "Featured In" and "Our Investors" areas.

    Here's what we added in our redesign:

    ●    Clear value proposition for potential clients: make more money
    ●    Clear explanation of HubSpots offering: inbound marketing tools
    ●    Clearer, brighter call to action
    ●    Warmer, bolder color palate
    ●    Fun, cheeky imagery (which has been a huge success with MailChimp)
    ●    Less copy

    More than a logical process, or a system informing design, Super Webomatic's approach evokes a feeling. It suggests that HubSpot is a fun company with an authentic personality. Humor helps bridge a trust gap and warms initial interaction with the brand. This design proves, without words, that HubSpot is a valued brand, that HubSpot values their own brand, and that HubSpot will, in turn, value yours.

    We’re nowhere near as successful as HubSpot so who the hell are we to tell them what’s good and what’s not. Maybe these ideas will help, maybe they won’t. Either way we had a ton of fun creating something new and cool.

    Keep it sizzling!

  • 24 May 2011 2:45 PM | Deleted user
    Look at the characteristics of innovators and you find at the root a desire to solve a problem in a way that it has never been solved before. Whether this is the improvement of existing processes or creating and solving for new use cases, there is always risk involved. Normally investors make modest investments in development to seed innovation. In the case of Color, modest is 42 million dollars. 

    CEO Bill Nguyen talks about the vision of a next generation location-based service that identifies you by your device, figures out who is operating in your circle and can help track and tell the story of events in real time. 

    Color builds your social graph for you. When taking pictures, Color analyzes location, noise and directionality to determine where you are, who you are with and what is interesting. While they have not worked it all out quite yet, they have a very ambitious roadmap that, should they succeed, will change the way that social networks are created and stories are told. 

    Chief Product Officer of Color DJ PatilThis summer The Ad Club brings Color to Boston for the first time. The Ad Club welcomes Color's Chief Product Officer, DJ Patil to Boston for The Edge Conference on 6/7 at Royale. DJ is the former Chief Scientist for Linkedin and is responsible for the delivery of many forward thinking, data driven LinkedIn.com features like the People You May Know, Who's Viewed My Profile, Talent Match and more. DJ will help kick off The Edge Conference with a demonstration of Color. People wlll be encouraged to try the app during the event on their iPhones, iPads and Android devices to get the full experience before he returns later in the day to give a talk on their vision and roadmap. 

    We hope to see you the event. In the meantime, please download Color on your iPhone by scanning this QR code. Color should be live on the Android market again soon. You don't even need to create an account. Come ready to help innovate!

  • 08 May 2011 6:46 PM | Deleted user

    As many people are now aware, I am in the process of wrapping up my time as the social media director for The Ad Club, as I brave a frenzied trek across the country to Silicon Valley to work with Edelman Digital.

    Having only worked with The Ad Club for about six months – a far cry from anything resembling longevity – I certainly do not believe that my impact on the Boston media, marketing and tech scenes was one of monumental importance. Regardless, I wanted to deliver a formal and heartfelt goodbye to my fellow colleagues and everyone in and around Boston who has supported me as I’ve grown up alongside them.

    I owe a tremendous thanks to Kathy Kiely and The Ad Club for giving me this opportunity. I suppose I should also thank Chase Garbarino and the folks at BostInnovation for helping me get connected to The Ad Club in the first place. I remember first meeting with The Ad Club team at Mooo atop Beacon Hill, during what was the busiest time of my life. I felt excited, honored and downright lucky to be the recipient of such a job offer, especially while still in school.

    During my time at The Ad Club I was able to help create many incredible events from CMO Breakfasts with representatives from the Celtics, ZipCar and The TJX Companies, to the Women’s Leadership Forum. We hosted Twitter chats, filmed Big Orange Couch sessions and grew our roster of stellar members and sponsors (without them, none of this would be possible). And as I move west, The Ad Club also moves – just a bit north into new digs that will properly accommodate all of their spirit and creativity.

    At the same time, this leaves a terrific job opening at The Ad Club. The next social media director will have the opportunity to work directly with the biggest name brands, Boston’s best ad agencies and tech companies, and many of New England’s brightest people. I sincerely hope that whoever fills this role has an unparalleled passion for social media and marketing.

    It’s been a pleasure to watch The Ad Club grow over the past six months (although The Ad Club has been steadily growing for six years), and I have all the confidence that this growth will continue as a new social media director picks up where I left off. To the rest of the Boston community – know that I will continue to follow and support your efforts from the other side of the country.

    Boston is and always will be my home, and I certainly have nothing but love for the city and people that raised me. So thanks again, Ad Club, for allowing me to be part of something bigger.

  • 29 Apr 2011 4:13 PM | Deleted user
    Editor's Note: This article was written by Beryl Loeb of The Loeb Group. Beryl Loeb is a trainer, coach and facilitator helping advertising, PR and web marketing agency professionals boost their communication and people skills. Beryl’s worked with agencies in Boston for thirty years. Learn more about her firm, The Loeb Group, and let her know if she can help you and your company at: http://www.theloebgroup.com.




    The team has been working on the product launch recommendation for four intensive weeks. You’ve scheduled a one-hour meeting with the General Manager of the Division, the VP of Marketing & Sales, and Advertising Director. There’s a high level of anticipation and excitement. The meeting starts with the typical handshakes and offers of food and beverage. As everyone settles in, all eyes turn to the agency team to kick off the meeting.

    Here’s where most presentations go wrong: We tell the client we’re excited to share with them our big idea for the product launch and then introduce twenty to thirty data-packed, dense slides with our research (alternating slides of charts and bullets). Not too many huge ah-ha moments yet, but we’re definitely proving how much the agency knows and we want to firmly establish the context before sharing our big idea. More than thirty minutes into the one-hour meeting with the clients clearly getting impatient (and checking their Blackberries), we finally get to our big idea. You just have to look closely because it’s buried somewhere on yet one more bulleted slide, which we read so that the client doesn’t miss a word…Arrrrrgggghhhhhhh.

    Rather than overwhelm your client with information overload (which you know in your gut is too much information):

    1. Grab the clients' attention from the start by talking about them, their business and their opportunity (not seen through the lens of our hard work). Only talk about data that highlights an insight or is brand new to the client. If you have breakthrough customer testimonials, include three, four or five bubble quotes with just the salient points from the testimonials. The rest of your too-complex charts adn graphs can be included in an appendix.

    2. Showcase your key points. Less is definitely more. Imagine one sentence in the middle of a slide. Or just three words. Or one picture. Too often we ask designers to jam-pack our slides with a crushing amount of information. Agencies are better served by editing, editing again and editing one more time (three times!) to make sure that they've culled out all extraneous information.

    3. Don’t bury the big idea.  Imagine a drumroll building up to your unveiling of your big idea.  Set it up with a bit of drama -- presentations are theater! Let your body language (standing tall, arms open, big smile, eyes wide open with your eyebrows raised) and verbal delivery (a pause followed by exquisite enunciation) tease as you present your big idea.  Advance the slide to reveal a visually distinctive and compelling slide that launches your idea. Support the idea with a well-told story that reaches deep inside your client’s brain, soul and gut!

    Decide right now that as you craft your next presentation you’ll remove all the barriers and clutter that make it hard for your clients to see your big idea – and importantly – how your big ideas will benefit their business!


  • 10 Apr 2011 6:21 PM | Deleted user
    Ah, mid-April. It means a number of things including warm(er) weather coming to Boston, The Red Sox season officially getting underway, and a mad rush of graduating college students scrambling to find full-time jobs as they venture into their professional careers. It can often be a doozy for college students to try and find that perfect job that fulfills everything they are seeking. I figured it might be nice to lend a few helpful hints as to where students looking to break into the marketing and advertising industry can look for jobs.

    1. Twitter - Sounds silly, no? But believe me, Twitter is an endless resource of people, marketing professionals in particular, looking to recruit and network. If you know certain companies you would like to work for, go ahead and follow them, and any of their employees (bonus points for finding their HR people) that you come across. Inevitably, job openings often make the rounds on the Twitterverse.

    2. LinkedIn - A recent study found that millennials are more apt to turn to LinkedIn than want ads when seeking new job openings. And why shouldn't they? LinkedIn is chock full of professionals in every industy eager to make connections. Again, best practice for LinkedIn involves following the companies you wish to work for, and connecting with their HR representatives whenever possible. You can even subscribe to email updates from LinkedIn for jobs that might interest you!

    3. Job Boards - Yes, job boards are still alive and well - and they can be a great resource for people looking for career openings. We personally happen to think that The Ad Club job board is a pretty nice place to start. That said, we're also a pretty big fan of the job listings on Mashable.

    4. People - Let's not forget that we our people, and people are really powerful. The interpersonal connections you make with fellow professionals will serve you better than any website. Many jobs simply never get posted, because HR people don't have time to sift through thousands of applicants. Instead, the jobs are simply given to a handful of select individuals who already have the proper connections in place. Talk to your network. See who knows who, and who knows who's hiring. It can get you much further than you might think.

    And with that, we wish the graduating class of 2011 the best of luck as they march on into the workforce. 

  • 29 Mar 2011 11:50 AM | Anonymous

    The Ad Club’s Women’s Leadership Forum on Monday showcased a host of accomplished and inspiring working women who’ve made their mark in a range of industries – from law to technology, from restaurant ownership to astrophysics. They have all experienced great success in their careers, and on Monday almost all of them stressed the importance of being willing to fail.

    Beth Tauro, Business Development Manager for Edwards, Angell, Palmer & Dodge LLP, went a step further in her advice. She quoted her father’s “Rubber Ass Theory”: “When you get knocked down, it’s how you bounce back that counts.”

     

    Mistakes are so vital, and inevitable, that our anatomy had better be ready to deflect the shock when we stumble and get us back on our feet. The prevailing message was clear: the most important thing for working women – for anyone who aspires to achieve great things – is having a willingness to take risks.

    Intellectually, we all know this advice is right. But psychologically – and emotionally – do we buy it?

    In the days leading up to the Women’s Leadership Forum A&G surveyed 250 women around the country who are working or actively looking to return to the workforce. Intellectually, they agree with our Women Leaders – 89% of the women we surveyed say it’s important for women to take risks in order to succeed. But of those women, 39% of them say they haven’t taken many risks in their careers.

    Where is this disconnect coming from?

    Professor Renee Landers put it best at Monday’s event: the highest standards and most intense pressures working women strive to live up to are the ones we put on ourselves. Our A&G survey results confirm Professor Landers’ point: 90% of the women we surveyed say theytry to be superheroes at work and at home.

    This self-imposed pressure to deliver superhero perfection, when we’re at work and when we’re home, is not only unattainable – it’s holding us back in our quest for professional success. Making us unwilling to fail. Unwilling to make mistakes. Unwilling to take the risks that must be taken to learn and grow and ultimately achieve a greater level of success.

    In order to succeed in a “man’s world” – or in any scenario – women must rebel against that superhero mindset that’s ingrained in almost all of us. Forget being a superhero – they’re the stuff of fantasy for a reason. And be willing to take a risk that might lead to failure. Because it’s the only thing that will lead to greatness.

    And when we stumble – and we all will – our rubber asses will bounce us on to the next, better step.

  • 28 Mar 2011 12:36 PM | Deleted user

    The best advice I ever got came in the form of a question.  Steve Sullivan, who was my boss, and the SVP of Communications at Liberty Mutual, asked,

    “Nicole, what is your personal definition of success?”

    The question stopped me in my tracks. I didn’t know the answer.

    I had been asked many times (usually during an interview or by a career counselor) “where do you see yourself in 5 years?” but no one had ever turned the tables and really asked me to define success for myself. When asked where I wanted to be in 5 or 10 or even 20 years, I always thought in terms of the career ladder: the next job I wanted and the job after that. I thought in terms of a path that was already set. But when you turn the question around- and you allow yourself to think beyond that framework and it changes the vantage point entirely. And let’s be honest, that can be a little bit scary.

    There’s a good reason we like the beaten path, (or even better, a paved road!) We can travel faster on that road and usually, we can see what’s ahead: what job, what salary, what perks. This path works for a lot of people--and there is nothing wrong with that. But, in my case, I was cruising down that road and wasn’t really paying attention. The fact I couldn’t answer Steve’s question meant it was time to stop and think about where I was going.

    I was reminded of this story when I listened to Barbara Lynch tell her story at the WLF last week. Her best advice was to follow her own vision. That didn’t mean that she should abandon her team, but her mentor emphasized the same core principle: it is your personal vision that will carry you. If you don’t know what that is, you can’t protect it. If Barbara Lynch had followed an established path, we might never know her name. Her lack of education and training could have defined her. But she didn’t allow those external ‘rules’ to limit her progress; and because she was able to articulate her vision, she was able to pursue it.

    In contrast, to Ms. Lynch, I had a master’s degree by the time I was 28, but for all that education, I was too dumb to think for myself when it came to my career. I took the first good offer I got and never questioned. I was enticed by the opportunities: the salary, the travel, the perks. When I finally stopped to think about it, I realized my vision of success included teaching, something I had left behind because it wasn’t included in any of my job descriptions. It really is amazing- when you know what your focus is, you can more readily see opportunities. Three months after that conversation with Steve, I had a teaching appointment at Boston University.

    So where does this leave you? What’s your personal vision? How do you define success? I’d love to hear your stories.

    Nicole Ames, Co-founded Twist IMC in 2010 and works with leading companies to create integrated marketing and social media strategies. Nicole is also an adjunct professor at Boston University where she teaches Marketing and Social Media. You can follow Nicole on twitter @twistimc or check out her website: www.twistimc.com

  • 19 Mar 2011 2:21 PM | Deleted user
    Editor's Note: This article was written by Casey Guerin, Executive Assistant to the President & Media Relations Contact, The Ad Club.

    For those of us who couldn’t be at South by Southwest Interactive Conference this past week, we can lust after the up-and-coming products and services displayed online with a list of this year’s booths from the Trade Show Exhibitors. A few in particular struck me as perfect complements to the advertising world and could become valuable tools as social media in the business world begins to take off. Here, I’ll describe three products that in my humble opinion could become huge.

    HuddleHub
    HuddleHub, a Boston-based fantasy sports site, provides access to all fantasy team service providers (such as ESPN, Yahoo, and CBS Sports) in one convenient location. In keeping with the social media trend, they are also including a mobile app.

    In a sports-obsessed world, HuddleHub seems poised for success. Fantasy teams span all aspects of people’s lives, from groups with friends to those between office colleagues. As much as people love sports, they also love convenience and allowing fantasy team users to access their teams in one location is a major appeal.

    On March 13, in the middle of the conference, HuddleHub launched their Fantasy Bracket Challenge to coincide with NCAA basketball’s March Madness tournament. Instead of choosing teams to move through the brackets, users can select players from their fantasy teams instead. The product launch is well timed with one of the year’s biggest tournaments and by having users select players rather than teams, personalizes the experience to HuddleHub’s customers. It may not be an advertising tool but it’s a company and app to keep an eye on.

    Ask Your Target Market
    Ask Your Target Market is a service that provides tools to organizations to create comprehensive, detailed surveys then send them out to companies’ own e-mail lists or ones created from AYTM’s proprietary U.S. consumer panel.

    The set up is simple and self-explanatory, plus the website provides easy-to-understand explanations and a demo video, as well as a “See What You’ll Get” section to outline the benefits.

    AYTM is revolutionary because it brings the benefits and insight of market research to smaller companies who may not have been able to afford the service before. Traditionally market research has only been affordable for larger companies but AYTM’s price point works with everyone. It’s a great tool for advertising companies to be able to gauge different demographics for their various clients and make more informed decisions in a cost-friendly way.

    What’s Next Marketing
    What’s Next Marketing is embracing the trend toward social media expanding in business organizations and making it easier for those just jumping into social media usage. The idea is that advertising and PR are traditionally a one-way conversation, with companies talking at consumers. The biggest change as business shifts is that social media promotes more of a conversation between organizations and their consumers.

    This company provides support to connect organizations to their customers and prospective audiences, as well as their clients, through social media such as Twitter and Facebook. What’s Next provides each company with an individual digital strategy executive to handle each organization’s various handles. They guarantee customized and optimized Facebook and Twitter posts daily, with regular updates about their success and how to continue increasing each company’s presence on all of the sites.

    As more businesses turn to social media to reach out to their audiences, What’s Next Marketing could be a valuable stepping stone into the arena and provide a strong start for organizations’ presence online.

    Want More SXSW?

    Check out the nice blog recaps of SXSW by Allen & Gerritsen, Mullen and Hill Holliday.

 

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