A noted visionary in Media planning and channel integration, Cindy has been with Hill Holliday since 2003 and worked on every significant piece of business from Dunkin’ Donuts and MLB to Chili’s and Liberty Mutual. Her sizable list of industry accolades includes winning the 2013 O’Toole Award for Mid-Sized Media Agency, Adweek Media All-Star recognition, as well as Adweek’s Plan of the Year and MediaPost’s Creative Media award multiple times over the past few years. In addition, she’s led HH to its second straight “Media Agency of the Year” award by Media Magazine in as many years.
Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth. In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity. An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for Social Marketing campaigns. Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. Additionally, Sarah regularly addresses audiences at major marketing conferences and participates on a number of company and industry boards.
Andrew Graff is the CEO of Allen & Gerritsen. Allen & Gerritsen is a 27 years young advertising agency with an entrepreneurial spirit. Always focused on what’s next, A&G view the agency as a lab, incubating ideas to build business. It is ranked the #1 best place to work in the country by Advertising Age and one of the top companies to work for in Massachusetts by the Boston Business Journal & The Boston Globe. Andrew has spent 25 years in the marketing field and has been a member of the executive team at Allen & Gerritsen since 1995. He received his B.S. from University of Maine and an M.B.A. from Suffolk University.
Katherine Klingler is responsible for building and managing the global brand of Santander in the United States and aligning marketing and communications initiatives to the Bank’s business objectives. Katherine joined the Bank in May 2011 and has recently managed its rebrand to Santander, a bank-wide initiative including the development of the Bank’s overall brand positioning and execution strategy across the nine states, covering over 700 branches, more than 9,000 employees and over 1.7m customers. Previous roles at the Bank include director of corporate communications, with responsibility for all internal and external communications and corporate social responsibility. Prior to joining Santander, Katherine was senior vice president of business strategy, brand management and communications for John Hancock Financial Network, senior vice president for Fidelity Capital, and senior manager in KPMG’s financial consulting practice in both the U.S. and United Kingdom. Katherine is on the boards of Horizons for Homeless Children and WGBH. She is a certified public accountant and received her Bachelor of Arts degree from Widener University. She is married with three children.
Tod Loofbourrow is CEO of ViralGains (www.viralgains.com), the video ad engagement platform. He has served as President of iRobot (NASDAQ: IRBT), where he helped grow market capitalization from $300M to over $800M, and created the healthcare robotics business. He founded and served as Chairman and CEO of Authoria (now called Peoplefluent), a $150M/year software-as-a-service provider of recruiting, performance management, compensation, and talent management software. He served as Entrepreneur in Residence at the Initiative on the Digital Economy at MIT.
Mr. Loofbourrow was educated at Harvard and Oxford universities. He taught graduate courses on Internet commerce and artificial intelligence at Harvard University for seven years and has lectured at Stanford, MIT, Harvard Business School, Yale, Babson College, and many others. He is the author or contributor to seven books, the first of which was a 20,000-copy trade bestseller on computer science and robotics, written at the age of 16, and the most recent of which was 2014 New York Times Bestseller. His passions are disruptive innovation, building great, large and successful organizations, and mentoring entrepreneurs.
Brad Rinklin is currently the CMO, Senior Managing Director for EZE Software Group. Previously, Brade served as Senior Vice President and Chief Marketing Officer for Akamai. His responsibilities included leading Akamai's Marketing & Corporate Communications, Product Marketing, Partner Marketing, Sales
Productivity and Channel organizations. Mr. Rinklin has over 19 years of high-technology sales, marketing, training and business development
Mr. Rinklin joined Akamai in 2000 as a member of Global Sales where he held several roles including sales engineering and sales management. He was appointed Director of Sales Productivity & Global Field Marketing in 2002 where he built the Sales Productivity and training departments within Akamai and introduced lead and account development to the marketing process.
In 2006, Mr. Rinklin was promoted to Vice President of Marketing and evolved the department over the next 4 years into a global department with leadership in EMEA and Asia. In 2010, he added global channels to his responsibilities and has solidified and grown partner relationships with companies such as IBM, Verizon and HP.
Prior to Akamai, Mr. Rinklin owned and operated high-tech computer training centers for New Horizons Computer Learning Centers.
Mr. Rinklin has a B.S. in Marketing and Economics from Baylor University and post-graduate education from Harvard Business School and MIT Sloan School of Management.
Baba Shetty is the Chief Operating Officer at Invisible Science. Baba was previously the Global Chief Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team at DigitasLBi architected modern media programs for brands such as American Express, EBay, Victoria's Secret, Taco Bell, and Motorola. Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.
Kate Ardini is the Assistant Vice President, Brand Strategy & Advertising at John Hancock. She is a brand-builder and marketer with extensive experience developing and executing integrated marketing campaigns for the Financial Services industry. At John Hancock, she is responsible for overseeing the company’s advertising campaigns and supporting media strategies. Prior to John Hancock, Kate held marketing roles at Deloitte and at a New York City based Broker-Dealer. Kate graduated from New York University and currently resides in Boston.
Fred Bertino was President and Chief Creative Officer at Hill Holliday. Under Fred’s leadership, Hill Holliday grew from $300 million to $1.2 billion, winning international awards such as the Grand Clio, Cannes Lion, the Grand Effie, The One Show and the British Art and Designers Club. Wanting to use his ideas on how to run a new type of agency, Fred founded MMB nine years ago and has grown MMB into one of New England’s biggest, most diversified and respected agencies.
Vallerie Bettini is Senior Vice President, Group Marketing Director at Arnold and currently manages integrated marketing initiatives for Progressive Insurance. She has been a key member of the Progressive account for seven years, at Arnold for nearly 10 years and in marketing for over 15. Throughout her career, she has specialized in executing campaigns that require brand building and a focus on direct sales. Prior to her current responsibilities, Vallerie was a part of the Vonage and Royal Caribbean marketing teams at Arnold. Vallerie first entered the Boston advertising scene in 2001 with Gearon Hoffman, a firm she joined after leaving Dallas-based Launch Partnership, an agency that specialized in launching primarily technology-based start up companies. Prior to her work at Launch, Vallerie worked in New York for Ammirati Puris Lintas/Lowe Lintas & Partners, on the PWC & KPMG accounts. Vallerie graduated from Syracuse University where she was part of the women’s rowing team. She resides in the South End with her husband, James.
Aly is the Senior Vice President of Liberty Mutual Insurance’s Communication Services department, including enterprise brand, talent brand, internal communications, sponsorships, and creative services functions. Liberty Mutual is a Fortune 73 property and casualty insurer with over 50,000 employees worldwide. As the leader of this function, she advances best-in-class communications programs and strategies that engage prospective and active employees and customers and drive business results. Her passion is developing beautiful, simple and integrated programs and solutions which answer business challenges and create environments where employees thrive.
She has been with Liberty Mutual Insurance for over 19 years serving in leadership roles in Communications, Strategic Project Management and HR Technology where her accomplishments range from leading major employee change and communications initiatives, installing a centralized HR services function, managing a major post-acquisition integration, developing an integrated employee technology vision and strategy, and designing and implementing intranet solutions as well as several major HR technology solutions.
Aly holds an undergraduate degree in sociology from the University of Massachusetts-Amherst and an MBA from the Boston University Questrom School of Business.
As CEO of PGR Media, Jane Deery provides leadership and direction for all consumer branded clients and is a valued resource for emerging media trends and new media. Clients appreciate Jane’s intense involvement in their businesses and her ability to connect media plans to performance. Jane has grown the agency significantly since joining PGR a decade ago. In fact, an agency once known as “the Tommy Hilfiger agency” has morphed into one recognized for its fashion, beauty and luxury brands. Jane is our consummate “fashionista,” the first to embrace new trends in fashion, travel and culture and she speaks on many panels in the luxury/fashion space. Some of the accounts she has been proud to work with include Kate Spade, BVLGARI and Viceroy Hotels. Jane lived in Rome during the late 1990’s mentoring young women. She credits that experience for her European sense of style and her love of the good life! Continuing with that philanthropic spirit, Jane has served as one of the Board of Directors for Big Sisters for the past 4 years, helping young girls achieve their personal goals. Recognized as “Best and Brightest Media Strategist” by a leading business publication, Jane has achieved success for clients by embracing change and encouraging innovation. Prior to her work at PGR Media, Jane was Executive VP, Managing Director of Carat North America. Jane made her mark early as an overachiever when she managed the corporation’s global integration and revenue in excess of $700MM.
John is one of the world’s leading authorities on understanding global sentiment, opinion and influence – especially among Millennials and in the age of digital and social media. He has advised heads of state, Fortune 100 CEOs, military generals, sports leagues, athletes and entertainers and has turned his recent insights into tools that help companies and organizations use social media analytics to identify and empower their most important stakeholders. John also serves as the Director of Polling at Harvard’s Institute of Politics undefined and in 2008, he received an Eisenhower Fellowship for which he traveled extensively throughout China, Hong Kong, and Korea (including a supervised day in North Korea) studying Millennials and the use of the Internet. He has keynoted numerous conferences around the world speaking on the impact that the Millennial generation and social media are having on our economy, politics and culture, most recently at the Swiss Media Forum in Lucerne, Switzerland. John is a regular contributor to the New York Times political coverage, the Huffington Post, WBUR’s Cognoscenti and other online and offline channels. John remains active today as a mentor to two 2013 Harvard President’s Challenge finalists who are creating a crowd-sourced map of the human genome; he is President of the New England Association of Eisenhower Fellowships and is a member of their Global Alumni Steering Committee.
Dorree leads integrated marketing campaigns for clients in the food, retail and consumer packaged goods industries. She is actively involved in working on strategic planning with her clients and their agency partners and ensuring that public relations plays a major role in those campaigns. Additionally, Dorree leads the Weber Shandwick Boston’s consumer team. Dorree directs the Ocean Spray Cranberries, Inc. business and worked with Ocean Spray to create the “Bogs Across America” campaign. The campaign centers around 2,600 pounds of cranberries being displayed in major cities across the United States to gain media exposure for cranberries and to educate people about the heritage, health and versatility of the cranberry. In the past year, Dorree has developed a strategic communications campaign for the Maine Lobster Marketing Collaborative and leads the charge in educating chefs and media about creating a passion for the product, as well as the place. Additionally, she recently worked with John Hancock to launch a transformational life insurance product that focuses on healthy living. Dorree began her career in public relations at Lois Paul and Partners, a high-tech public relations agency where she worked on Lotus Development Corp., doing media relations for the Lotus executive staff and launched Lotus’ first ever virtual high school, based on a Lotus LearningSpace, a distance learning tool. Dorree received her bachelor of science degree in public relations and journalism from Utica College of Syracuse University in Utica, NY and her master’s in journalism from Northeastern University.
Phil Johnson is CEO of PJA Advertising + Marketing, an award winning national agency located in Cambridge and San Francisco. With a focus on technology, healthcare and other industries with complex marketing problems, PJA likes to figure out the hard stuff. Recognized six times as a top BtoB Agency of the Year, PJA has worked with many of the great technology and healthcare brands on a global basis, including Red Hat, Trend Micro, EMC, Novartis, GE Healthcare, Boston Scientific and Brother. Phil writes for AdAge about agency issues and contributes regularly to the Forbes CMO Network. BtoB Magaizine has named Phil to Who’s Who in Marketing for the past two years. He serves on the board of the Boston Museum of Science, BPA Worldwide, and the New York Chapter of the Business Marketing Association. Phil lives in Cambridge with his wife and two teenage sons.
Pat LaCroix leads Global Media & Sponsorships for Bose Corporation. In this role, Pat manages all relevant agency partners, overall media strategy & investments and major partnerships across the world including the NFL, Rory McIlroy, F1, USSA and notable music/entertainment relationships.
Prior to joining Bose in 2014, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level roles in the media departments of both Mediahub/Mullen and Havas Media Boston servicing blue chip accounts such as Fidelity, Goodyear and National Geographic.
Pat currently resides in Westborough, MA with his wife, Tracy, and three young children.
Melissa Lea has over 20-years experience in maximizing client-agency relationships. Having led marketing and business development efforts at both Arnold and Mullen, she has an in-depth understanding of what clients look for in their communications partners and the strategies that can lead to near- and long-term success. Melissa began her career in New York City serving blue-chip clients at Scali, McCabe, Sloves and Grey Entertainment & Media. Prior to joining Blitz, Melissa co-founded a consortium-based marketing firm, which, in less than a year's time, attracted major national and regional clients. A licensed attorney, she brings a unique and pragmatic perspective to any engagement. Melissa lives in Newton, MA with her husband Ira, daughter Kelsey, and son Spencer.
Melissa Levy is Senior Vice President, Group Account Director at DigitasLBi, responsible for leading large scale omni-channel client engagements. In addition to her client leadership role, Melissa heads the Account Management practice in the Boston office, and is the national lead for Women@Digitas, a program focused on the development and growth of future female leadership within the organization.
Melissa has been with DigitasLBi for over 10 years in both the San Francisco and Boston offices. She has lead strategic and marketing initiatives on behalf of many Fortune 500 Companies. Including HP and PayPal. Prior to DigitasLBi, Melissa worked on key accounts for MRM, MarchFIRST, and for multiple consumer e-commerce startups.
Melissa holds an undergraduate degree in Business Administration from the University of Vermont, and a MBA from Babson College. She resides on the South Shore of Boston with her husband, three sons and two dogs. In her free time she loves to cook, garden and travel.
A veteran of nearly 30 years in the local television industry who has most recently served as Executive Vice President of Sales for the NBC Owned Television Stations since July 2007, Mark Lund returned to Boston in late 2012, where he previously spent a combined 11 years with WBZ-TV and WSBK-TV. Mark’s connections to WBZ-TV and WSBK-TV date back to the early 1980s, when he got his start as an intern at WBZ-TV and then earned an entry-level position in the station’s traffic department. In 1984, he began his career in sales as an account executive with WSBK-TV (which at the time was owned by Storer Broadcasting). Following two years as an account executive with Storer/Gillette in New York and three years as National Sales Manager at WFSB-TV in Hartford, Mark returned to Boston, where he served as Local Sales Manager and then General Sales Manager at WSBK-TV. He was promoted to Sales Manager at WBZ-TV and WSBK-TV in 1999. In 2002, Mark joined NBC as Vice President of Sales for WNBC-TV in New York, a position he held for five years prior to being promoted to head sales for NBC’s 10 owned stations. He has also overseen national spot sales for several Comcast Regional Sports Networks, including Comcast SportsNet New England. Mark, who is the son of former CBS President Peter Lund, is actively involved in the broadcast industry as well as community organizations. He is a member of the Executive Board of the Television Bureau of Advertising. He is also a member of the board of Partnership with Children, which supports more than 13,000 high poverty elementary, middle and high school students annually in 26 schools across all five boroughs of New York City. Mark graduated from St. Michael’s College in Winooski, Vermont with a B.A. in political science. He and his wife Amy are the parents of six children.
Steve Melia is the Senior Director, Head of Americas at Trip Advisor leading the CPC Sales team. Previously he was the Senior Director, Media Properties Solutions Sales at Yahoo! where he served as both director and manager for ten years. Prior to his work at Yahoo! Steve served as an account executive at American Cities Business Journals and a sales representatives at Winter, Wyman.
Lynne Montesanto started her career in the media department of Bozell, Jacobs, Kenyon and Eckhardt, in Boston, and has been in the Boston market her whole career. After media department stints at Ingalls, Quinn and Johnson; where she worked on the Ocean Spray, TJ Maxx, and MA Tourism accounts, and at Houston Effler; where she oversaw the media campaigns for Converse, Papa Gino’s and NEC, Lynne switched sides of the desk, and got into advertising sales. Her ad sales positions included PC Magazine and Fast Company, prior to joining The Wall Street Journal. She is responsible for overseeing print and digital sales for The Wall Street Journal and The Wall Street Journal Digital Network (WSJ.com/MarketWatch.com/Barrons.com/SmartMoney.com/AllThingsD.com), SmartMoney, and WSJ. Magazine, covering New England and Eastern Canada. Lynne is a graduate of The University of New Hampshire, and she lives in Lynnfield, MA, with her husband, Pete, and her children, Whitney and Jack.
A Salem State College alum, Bob began his career at (the former) UniGraphic in 1982. In 1985, he was made an account executive; in 1990, he became a sales manager; and in 2000, Bob purchased UniGraphic with his two Brothers; Jack and Mike. Bob and his family then sold the company to Quad/Graphics in 2014. Bob and his wife Linda have six (yes, six) children: Robby, Matt, Nicole, Andrew, Ben and Cory. Aside from running a highly successful business, Bob enjoys golfing, running, and coaching the kids. The Quinlan family lives in Duxbury.
Osman Rana is Vice President Senior Brand and Media Manager at Santander Bank. Primary responsibilities are to develop and nurture the relatively new brand in the Northeast. Osman has over 15 years of experience in marketing and advertising. He has worked in New York, Bahrain, Abu Dhabi and Boston helping brands like TD Ameritrade, The Economist, Dell, Progressive, Gulf Air, Etihad Airways, Jack Daniels and American Express reach their full potential through integrated brand building and demand generating work. An avid golfer and photographer (www.oranaphotography.com), Osman lives in Scituate with his wife Meghan and son Harrison.
Andy is responsible for helping to shape Amazon's agency partnership strategy and building strategic partnerships with the largest global holding companies. Focused on executing global partnership arrangements, evaluating Ad Tech platforms for integration and, building scalable processes enabling agencies to adopt and deliver data rich results across the Amazon media ecosystem. Prior to Amazon, Andy worked in various roles at AOL and Yahoo! in Boston.
Mark Rosenthal is the Head of Industry, Health Services at Google, leading a team which provides digital marketing strategy consultation for many top U.S. companies in the consumer health and wellness industry.
With a passion for delivering profitable growth while connecting brands and communities, O’Neal Rowe is the Vice President of Marketing at Invaluable, the world’s leading online live auction marketplace. In this role, O’Neal is focused on building the Invaluable brand through bidder and auction house acquisition, public relations and social media. Prior to joining Invaluable, O’Neal served as Director of Field Marketing for Zipcar, the world’s leading car sharing network, where he was responsible for new member acquisition and engagement across North America. In that role, he managed activities across experiential marketing along with traditional and digital media (OOH, display, paid search, and SEO) for Zipcar’s consumer and university segments, helping grow the company from 200,000 to 760,000 members over a five and a half year period. Before Zipcar, O’Neal served as Director of Global Brand Marketing for The Timberland Company, where he was responsible for the company’s consumer marketing strategy. He holds a Bachelor of Science from Cornell University.
Linda SanGiacomo currently serves as Senior Director of Advertising for Dunkin’ Brands, where she has worked holding various positions in the advertising sector for the past 14 years. Prior to her work at Dunkin’ Brands, SanGiacomo worked as an account manager at Media First International, senior media planner at Holland Mark Martin, media planner at Arnold Worldwide, and assistant media planner at Arnold Communications.
George serves as President of Havas Media Boston and leads the integrated Havas Village team serving Fidelity Investments. George oversees the satisfaction and growth of clients and employees, driving his teams to deliver client-centric solutions focused on creating meaningful connections with consumers.
George has been with Havas Media since 2013 and previously served as Group Media Director for Fidelity Investments. His publishing experience (WSJ Digital), and roles in ad tech (YuMe, Digilant) give him a broad understanding of supply-side media economics and the evolving approaches to media transaction. George's unique background allows him to bridge the gap between content owners, platforms and marketers, creating idea-led strategies that leverage the broad spectrum of tools and transactions that marketers have at their disposal.
Cheryl Savage currently serves as Senior Director of Agency Development at Yahoo, responsible for senior level relationships and agreements at agency holding companies in the New England region. She has been with Yahoo for 13 years holding various positions in sales and management. Prior to her work at Yahoo, Savage worked in sales and operations roles at BURST! Media and began her digital advertising sales career with CollegeClub.com and HookMedia. Savage holds a B.A. from Boston College.
Danuta Shasha is Vice President, Director of Media Services for Fidelity Investments. She is responsible for Fidelity's media activities across TV, Print, the Internet, Radio and Outdoor. Having been with Fidelity close to ten years, she has helped shape the role of online advertising at the company from the infancy of the medium. Her focus is on integrating online strategies with offline media, and continuing to improve overall media effectiveness. Prior to Fidelity, she spent several years working at Boston and New York advertising agencies in both account management and media positions.
Margie Sullivan is an Executive Producer at Redtree Productions, an award winning advertising and media-production company. She produces television commercials and long-format web advertisements. She also produces content for radio, print and interactive. Margie has produced many award-winning commercials, including such accounts as Truth, VW, Royal Caribbean, Fidelity, Verizon and McDonalds. Skilled in all stages of media production and campaign development, she has coordinated various projects, from entire campaigns to her work as the Executive Producer of the critically acclaimed documentary "A Hero for Daisy," directed by Mary Mazzio. Margie lives in Hingham, MA where she maintains a close relationship with her industry locally. She serves as President of the Massachusetts Production Coalition and she is on the board for HCAM-TV (Hingham Access Television) and The Ad Club. She is also actively involved with her alma mater, Emerson College, where she serves on the Alumni Board and acts as Boston Chapter President.
Laura West is the VP of Advertising for MNI, the targeted marketing and advertising division of Time Inc which offers spot market advertising programs in 400 markets across the US with 40 consumer magazines and over 8,00 websites. In this role she manages a 21 person strong salesforce for Eastern Canada through Richmond VA. Prior to joining MNI in 1999, Laura was at Digitas in Boston on the FedEx business in an account management role. She started her career at Forbes Magazine in New York on the Editorial side, and soon migrated over to the Management Conference Group in Content Solutions and eventually Sponsorship Sales. She is a graduate of Boston College and resides in the South End of Boston with her husband, Colby, and their toddler son, Grayden.
Greg Winter is a senior vice president, senior partner and general manager in FleishmanHillard’s Boston office. In this role, Greg oversees the spectrum of Boston business to ensure that the office has the correct teams in place to help lead our clients’ business. He also oversees the office’s creative studio which develops award-winning video and graphics for the agency’s top clients. Greg has a specialization in corporate reputation based on 19 years of experienced in the communications industry. At FH, he has provided strategic counsel and communications consulting to a variety of the agency’s corporate reputation and brand clients including Walmart, Mood Media, Autodesk, Velcro Industries and Savant Systems. He also serves as manufacturing and industrial sector lead for the Americas region. Prior to joining FleishmanHillard in April 2012, Greg served as vice president of communications at Cambridge-based Zipcar. While at Zipcar, Greg led the corporate communications strategy for Zipcar’s highly successful IPO in April 2011. He also directed partner communications efforts with several top OEMs including Ford Motor Company, Toyota Motor Corporation and Honda Motor Corporation. From a thought leadership perspective, Greg worked closely with Zipcar’s CEO Scott Griffith on executive visibility programs, speaking opportunities and the development of several proprietary research initiatives. He spearheaded Zipcar’s first and second annual “Millennial Survey” which explores the thoughts and attitudes of millennials around driving and car ownership. Before his time at Zipcar, Greg spent six years as director of corporate communications for the top national advertising agency Hill Holliday. While at Hill Holliday, he worked with various agency teams and clients including, Liberty Mutual, Bank of America and Dunkin’ Donuts, to launch new advertising campaigns to the press. He was a member of the team that launched Liberty Mutual’s “Responsibility Project” which integrated broadcast, web, social, thought leadership, education and entertainment to drive brand awareness and preference. Greg also led internal and executive communications at Hill Holliday for the company’s president and CEO. Greg also worked for the Los Angeles office of Ketchum where he was part of the team that launched the Cingular Wireless brand. While at Ketchum, he also worked on FedEx and Mattel. Prior to Ketchum, he worked at Porter Novelli in Los Angeles.