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UID:WILD_APRICOT_EVENT_467527
DTSTART:20120420T123000Z
DTEND:20120420T143000Z
SUMMARY:Under The Dome | The Science of Social: Facebook Engagement
LOCATION:The Ad Club\, 22 Batterymarch Street\, Boston\, MA 02109
DESCRIPTION:http://adclub.org/ViewEvent.ashx?eventId=467527\n\n   \nInside the Head of Matt Peters\n The Science of Social: Facebook Engagement\nWhether you know it or not\, your brand is competing for consumers’ attention more than ever before. Perhaps nowhere is this more evident than on Facebook\, where brands struggle every day to capture the attention of fans amid the torrent of status updates\, friend photos\, ads\, check-ins\, etc. But there are ways to succeed in this landscape. In this session\, we will look at the science of attention on Facebook. How do people use the platform? What content works best and what times are people most receptive to messaging? Using data collected from over 300 Facebook Pages and spanning over 180\,000 posts\, we will look at proven strategies for succeeding on Facebook and increasing engagement without increasing the amount of work required.\n \n Join Matt Peters\, Founder and Creative Director for Pandemic Labs as he answers these questions and helps to decipher the science of social engagement.\n \n  \nDetails\nDate: Friday\, April 20th\n Time: 8:30am-10:30am\n Location: The Ad Club\n 22 Batterymarch Street\n Boston\, MA 02109\n \n 8:30am-9:00am Registration and Breakfast\n 9:00am-10:30am Presentation\n \n Price: $50 member / $75 non-member\n \n \n
DTSTAMP:20130519T161829Z
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