The Ad Club Press Releases

The Ad Club, Boston Redevelopment Authority to Release Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston on June 24

Thu, 24 Jun 2010 11:19:55 GMT

For Release:
June 24, 2010

The Ad Club, Boston Redevelopment Authority to Release Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston on June 24

Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove, and ZipCar

BOSTON, Mass. – The Ad Club of Boston, in partnership with the Boston Redevelopment Authority (BRA), is releasing the results of its first-ever study on the size of the marketing advertising communications sector in Massachusetts at its third annual “The EDGE Conference: Branded in Boston” June 24, 2010, at the Westin Boston Waterfront.

“For the past year, we have been working with the BRA to define the size and scope of the marketing and advertising communications industry in order to gain a better perspective on the sector’s economic impact in this region,” said Kathy Kiely, president of The Ad Club.

The goal of the study was to benchmark the marketing & communications sector in Boston and the Commonwealth of Massachusetts. Highlights of the results include:

City:

The Marketing & Communications Sector has a direct effect of $9.3 billion on the Greater Boston GRP, and indirectly contributes $22.1 billion, or 10.8% of Greater Boston's GRP
The Sector is directly responsible for just over 85,000 jobs in Metro Boston, equal to 5.1% of total jobs in the region

State:

The Marketing & Communications Sector has a direct effect of $16.3 billion on the MA GRP, and indirectly contributes $38.7 billion, or 11.5% of MA's GRP
The Sector is directly responsible for over 143,000 jobs in MA, equal to 4.4% of total jobs in the State

“Boston is known around the world as a city that fosters creativity and innovation,” said Andrew Graff, CEO of Allen & Gerritsen and Ad Club chairman. “These numbers are validation that the marketing & communications sector has a strong economic impact on the state.”

The full results will be released at The Ad Club’s “The EDGE Conference: Branded in Boston” event at the Westin Boston Waterfront on June 24. (Reports are available upon request)

At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

About “The EDGE Conference: Branded in Boston”
In partnership with the Commonwealth and other industry associations, The Ad Club will highlight the brands that were born here, raised here and continue to thrive here at its “Branded in Boston” event.

“Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” Kiely said. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of oneforty.com; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here: http://adclubedge.org/.

“When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Protobrand, North of Boston Media Group, WGBH, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

Location and Tickets:
“The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. The event is currently sold out. Please check the event website for additional details.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org, 617-257-6376)

Boston’s “revolutionary” spirit lives on at The Ad Club’s The EDGE Conference: Branded in Boston event June 24

Wed, 16 Jun 2010 17:11:54 GMT

For Release:

Boston’s “revolutionary” spirit lives on at The Ad Club’s The EDGE Conference: Branded in Boston event June 24

Boston Globe Media to present first-ever “The Idea” Award; Speakers include Boston Mayor Thomas Menino, CEOs of iRobot, MassChallenge, Brightcove and ZipCar

BOSTON, Mass. – In partnership with the Commonwealth of Massachusetts and other industry associations, The Ad Club of Boston will highlight the brands that were born here, raised here and continue to thrive here at The EDGE Conference: Branded in Boston on June 24, 2010 at the Westin Boston Waterfront.

“Under the tagline ‘the revolution continues,’ we’re celebrating the intersection between the creative economy and innovation in Boston,” said Kathy Kiely, president of The Ad Club. “We want people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

The line-up of speakers includes Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of oneforty.com; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here: http://adclubedge.org/.

“When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

At the event, Boston Globe Media will present the first-ever “The Idea Award,” which will be handed to a start-up or brand built around a “big idea.” Nominations are being collected to select a company or brand doing something revolutionary and game changing in this region.

Sponsors include Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

Location and Tickets:

“The EDGE Conference: Branded in Boston” will be held on Thursday, June 24, 2010 from 8 a.m. – 6 p.m. at the Westin Boston Waterfront, located at 425 Summer Street in Boston, MA. Individual tickets are $200 (member) and $250 (non-member). Tables are $1,800 (member), $2,250 (non-member). Please check the event website for additional details.

About The Ad Club:

Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org, 617-456-1776)

The Ad Club Announces Winners of the 2010 Rosoff Awards Honoring Workplace Diversity, as well as expanded Rosoff Scholarship Program

Fri, 16 Apr 2010 21:04:34 GMT

For Release:

The Ad Club Announces Winners of the 2010 Rosoff Awards Honoring Workplace Diversity, as well as expanded Rosoff Scholarship Program

Recipients will be honored at 2010 Rosoff Awards on May 18

BOSTON, Mass. – The Ad Club, New England’s trade organization for communications professionals, is pleased to announce this year’s recipients of the 14th annual Rosoff Awards celebrating diversity in the workplace. This year, Deloitte teamed with The Ad Club to strengthen the Rosoff brand with connections to the broader business community. The 2010 winners are:

Champion of Change: Dan Rivers, Founder and President, Nexus Alliance
•   Rivers and Nexus Alliance’s mission is to have a positive impact on children in need and persons of color, regardless of age, residing in underserved neighborhoods through community events and related initiatives.

Diversity Initiative, Internal: State Street Corporation
•   State Street’s ‘Global Inclusion’ is an initiative focused on employee engagement, diversity and inclusion. With the tagline “Finding ways for all employees to feel valued, respected and engaged,” the program provides unique opportunities for all employees to participate.

Diversity Initiative, External: Stop & Shop Corporation
•   The “Supplier Diversity Initiative” aims to enhance the procurement process by developing strong business relationships with a talented group of minority and women-owned business enterprises that offer quality products, excellent customer service and competitive costs.

Marketing to a Diverse Audience: Progressive Auto Insurance/Arnold Worldwide
•   The 2009 GLBT Vintage Photo campaign highlighted Progressive as an insurance company that understood the GLBT community’s struggle and pioneering spirit.

Mentor Award: Nachelle Gordon, Founder & Executive Director of FLD (The Young Black Women’s Society, Inc.) and Boston Public School Educator
•   Future Leaders by Design (FLD), facilitated by The Young Black Women's Society, is a free series of empowering workshops for young girls between the ages of 14-18, focusing on improving self-confidence, promoting academic achievement and encouraging community activism.

Rosoff Diversity Scholarship Program Expands

The Ad Club is launching an expanded “Rosoff Scholar” program in 2010. In partnership with Babson College, Bentley College, Boston Architectural College, Boston College, Emerson College, Harvard University, Massachusetts College of Art & Design, Northeastern University, School of the Museum of Fine Arts, Suffolk University, and UMass Boston, more than $100,000 in scholarships will be awarded to gifted and diverse Boston public high school seniors.

This need-based scholarship program, designed to foster and retain talent within the Boston community, will have a number of other components designed to assist and guide these students through their four years of college.

•   Each student will receive a $10,000 scholarship – $5,000 funded by the school, and $5,000 funded by The Ad Club Foundation.
•   Each student will be paired with a mentor from a Rosoff sponsor company. The mentor will act as a resource guide to the student throughout college.
•   The student will receive a paid internship at an Ad Club member company the summer before their senior year of college.
•   The Ad Club will assist each student with his or her job search upon graduating.

The 2010 Rosoff Awards winners and scholarship recipients will be recognized during the Rosoff Awards ceremony on May 18.

About the Rosoff Awards

Now in its 14th year, The Rosoff Awards are New England’s premier diversity awards, created to recognize companies that have meaningful diversity, mentoring, and inclusion programs. The ceremony was named after Arnold Z. Rosoff, the founder of Arnold Worldwide, and a champion of workplace diversity.

This year’s Rosoff Awards ceremony will take place on May 18 at the John F. Kennedy Presidential Library & Museum, from 5:30-7:30 p.m. The event will serve as a tribute to the legendary Rosoff, who passed away in late 2009 at the age of 93.

David Thomas, Ph.D., a H. Naylor Fitzhugh Professor of Business Administration and a unit head of Organizational Behavior at Harvard Graduate School of Business Administration, will deliver the keynote address. WBZ-TV’s Paula Ebben will emcee the program.

Sponsors of the event include Staples, Universal/Acme, Boston Business Journal, Allen & Gerritsen, Arnold, Citizens Bank, McCarter & English, MFS Investment Management, Monster.com, Liberty Mutual, Putnam Investments, Ocean Spray, and State Street. Friends of Rosoff include Bank of America, Bay Windows, Commonwealth Compact, Comcast, Cooley Manion Jones LLP, Digitas, Gilbane, EMC, Mullen, Neighborhood Health Plan, PSG, Seyfarth Shaw LLP and Stop and Shop.

About The Ad Club

Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.

About Deloitte

As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Contact: Marsha MacEachern
(marsha@adclub.org, 617-456-1776)

The Ad Club Awards Kristen Keating of Google First-Ever “Hearts On Fire Rising Star Award”

Thu, 25 Mar 2010 16:35:47 GMT

For release: March 25, 2010

The Ad Club Awards Kristen Keating of Google First-Ever “Hearts On Fire Rising Star Award”

Keating Awarded Prize on Stage at The Ad Club’s Annual Women’s Leadership Forum

BOSTON, Mass. – Kristen Keating, a 25-year-old account manager at Google’s Cambridge office, is officially a “rising star.” She is the first recipient of The Ad Club’s “Hearts On Fire Rising Star Award,” awarded March 24 at The Ad Club’s annual Women’s Leadership Forum.

“The award, sponsored by Hearts On Fire, was developed to recognize young women 30 and under who have the passion and the fire in their hearts to make a difference, not only in their work place, but also in their community,” said Kathy Kiely, president of The Ad Club. “Kristen fit the bill perfectly through her dedication to her career and community.”

Keating was nominated by a colleague at Google, Cara Shortsleeve, for her ability to lead by example in her position and through volunteering for organizations such as the Jesuit Volunteer Corps. She was selected by The Ad Club judging committee from a pool of approximately 30 submissions.

According to Shortsleeve’s nomination, Keating has achieved record impact as an optimization specialist, providing in-depth analysis and improvement of client’s Google AdWords accounts, and is now excelling in her coverage of the highest potential financial services clients on the East Coast, managing 10 clients. Her strong performance as a sales rep and her ability to help clients succeed earned Keating Google’s “Gold Recognition Award,” a prize handed out every six months to the top 10% of the staff.

Through her commitment to community service, Keating spent a year serving in the Jesuit Volunteer Corps in New Orleans following Hurricane Katrina. She has also brought community spirit to Google through serving as the local lead for GoogleServes, a company-wide volunteer effort. She managed a team of 15 peers, which organized and sponsored 10 service events with record attendance.

Keating was awarded the “Hearts On Fire Rising Star Award” March 24 at The Ad Club’s 2010 Women’s Leadership Forum - an afternoon of discussions, based on the theme ‘the best advice I ever got,’ with forward-thinking women from a variety of career paths and generations.

Keating received a scholarship through The Ad Club, as well as The Hearts On Fire diamond pendent. She will have the opportunity to present the award to the 2011 ‘rising star’ recipient at The Ad Club’s Women’s Leadership Forum.

About The Ad Club:

Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org, 617-456-1776)

The Ad Club Names Eric Healy of SapientNitro to its Board of Directors

Kaitlin Maud — Tue, 23 Mar 2010 16:10:32 GMT

For Release: March 23, 2010

The Ad Club Names Eric Healy of SapientNitro to its Board of Directors

BOSTON, MA – The Ad Club, the trade organization of the New England communications industry, announced today the addition of Eric Healy, vice president at SapientNitro to its board of directors. Healy will contribute ideas and resources to further the mission of The Ad Club and to keep the best-in-class talent in the New England marketing community constantly moving forward.

“We are so pleased to have Eric Healy join our team as a director on our board,” said Kathy Kiely, president of The Ad Club. “Eric is an expert in marketing and brand strategy and will bring great insight to our team. His proven record of innovation and his vast networks within the Boston advertising community are key assets.”

Healy leads SapientNitro’s marketing services practice in Boston, providing a wide range of digital marketing strategy, website development, e-commerce, online advertising, mobile, social marketing and analytics to Fortune 1000 clients. Prior to SapientNitro, Healy served as executive vice president of corporate development for Aegis plc, where he was responsible for the solicitation, negotiation, and oversight of all strategic partnerships and investment activity for Aegis Media North America and its digital marketing services arm, Isobar.

Since its founding in 1991, SapientNitro has maintained its headquarters in Boston/Cambridge and works with many New England clients, including CVS, Liberty Mutual, PerkinElmer, Staples, and Talbots.

“The Ad Club has served as a marketing and communications hub in New England for over a century,” said Healy. “The Ad Club’s network is extensive and offers a unique forum for advertising and marketing executives to network, share ideas and, ultimately, collaborate on efforts centered on maintaining New England’s reputation as a viable destination for clients seeking world-class, advertising, and marketing solutions. I am truly honored to have been named to the board, and I look forward to doing whatever I can to have a positive impact.”

Healy recently shot a video segment with The Ad Club for its “Big Orange Couch” interview series, where he discusses SapientNitro’s work on the Coca-Cola interactive vending machine. Healy joins executives from Dunkin’ Brands, Puma, AOL, and Monster on the Ad Club board of directors. He will serve a three-year term ending January 2013. In addition, SapientNitro becomes a Trustee Member of The Ad Club.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

About SapientNitro:
SapientNitro SM, part of Sapient®, is the world's first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication, and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

Contact:
David LaBar
Sapient
1.646.478.9846
dlabar@sapient.com

Marsha MacEachern
The Ad Club
1.617.456.1776
marsha@adclub.org

Moody Street Pictures Strikes Strategic Production Partnership with The Ad Club

Kaitlin Maud — Fri, 19 Mar 2010 18:21:39 GMT

For Release March 15, 2010

Moody Street Pictures Strikes Strategic Production Partnership with The Ad Club

50th Hatch Awards Production; Original Series and Commercial Content

March 15, 2010 (Waltham, MA): Moody Street Pictures (MSP) and The Ad Club proudly announce their newly formed production partnership for original and commercial 2010 content.

With the recent three-year term appointment of MSP CEO, John MacNeil to The Ad Club Board of Directors in January, the brand partnership was a natural union.

“We are excited to work with Moody Street Pictures as a strategic production partner to produce the 50th Hatch celebration video along with the content for our video series,” said Kathy Kiely, president of The Ad Club. “Moody’s Street’s professional and polished work is renowned in the Boston area and beyond, and we look forward to collaborating with them as we continue to keep the spotlight on New England’s world-class creative industry.”

MSP has been instrumental in utilizing the Massachusetts Film Tax Credits that help to build the advertising, television and film production business in the Commonwealth. The company was recently awarded a British Airways Face-to-Face Business Opportunity Grant, which will facilitate the growth of its international production relationships. Combined with the Ad Club partnership announced today, these distinctions underline MSP’s aggressive growth strategy built upon its world class content creation capabilities.

Moody Street Pictures is located at 282 Moody Street, Waltham, Massachusetts. For more information on this release and/or MSP, please contact K4 Digital Relations at Kathryn@K4inc.com.

About The Hatch Awards:
The Ad Club will celebrate 50 years of world-class branding at the 2010 Hatch Awards. High-ranking judges from all corners of the country will select New England’s best advertising and branding campaigns. They will review as many as 1,100 entries ranging in more than 40 categories. As a warm-up to our 50th gala, creative teams will be challenged to a scavenger hunt that will culminate at a “meet the judges” event in July. Get ready for an outrageous night of glitz on October 21 at the Citi Performing Arts Center (formerly the Wang Center).

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

About Moody Street Pictures:
Moody Street Pictures (MSP) is a Boston-based independent media company that develops feature films, documentaries, television programming and web-based video productions for corporate and commercial clients. Moody Street’s award-winning content has aired on ABC, BBC, CBS, CSN, CNN, Discovery, FOX, NBC, NECN, NESN, PBS, and WGBH. Moody Street’s films have been distributed nationally and internationally by leading distributors.
Moody Street Pictures offers development, end-to-end production and distribution consulting. These services enable clients to realize their media and entertainment visions. Its collaborative environment connects MSP and its clients, to some of the best graphic designers, directors, cinematographers and on-screen talent in the U.S., ensuring that each project will be delivered cost-effectively and with the highest quality. More information: www.moodystreetpictures.com.

Contact:

Kathryn A. Shehade
K4 Digital Relations
Kathryn@K4inc.com

Marsha MacEachern
The Ad Club
marsha@adclub.org

Ad Club President Kathy Kiely selected to serve on the board of the Big Sister Association of Greater Boston

Wed, 03 Feb 2010 19:30:20 GMT

For release Feb. 3, 2010

Ad Club President Kathy Kiely selected to serve on the board of the Big Sister Association of Greater Boston

BOSTON, Mass. – As a mother of three, including two daughters, Ad Club President Kathy Kiely says she knows first hand the impact a strong role model can have on young women. She’s turning her words into action and has joined Big Sister Association of Greater Boston’s Board of Directors. The Weston native was recently voted into the position by the board.

“I could not be more excited and honored by this opportunity,” Kiely said. “The Ad Club has always focused on mentoring in the community. Serving on the board of Big Sister Association is such a natural extension of the Ad Club’s mission.”

Since 1951, Big Sister has been helping girls reach their full potential through positive mentoring relationships with women. It’s the largest mentoring organization in New England exclusively serving girls, covering 69 cities and towns. It’s one of two organizations in the country dedicated solely to meeting the needs of young girls.

“Kathy’s participation on the board will help encourage others to stand behind our work and will be instrumental in helping us to further our mission,” said Deborah Re, Big Sister Association of Greater Boston’s CEO. “We are absolutely thrilled to have her on the board.”

Kiely has served as president of The Ad Club, New England’s trade organization for communications professionals, since 2005 following a 25-year career in marketing and advertising.

Throughout her career, she has helped develop and leverage successful communications programs for some of the country’s most recognized and respected brands including Verizon, McDonald’s, Century 21, Playskool and Hershey’s Foods.

From 2001 to 2003, Kiely served as executive vice president, general manager of Deutsch Advertising where she was responsible for launching the Boston office of the $1.5 billion agency. In this capacity Kiely directed new business, client management and strategic development initiatives.

Prior to that she served as partner, director of business development and executive vice president, creative director for Arnold Communications.

Kiely received her bachelor’s degree from the Massachusetts College of Art in 1978. She currently serves her alma mater as a member of the Board of Trustees. She lives in Weston with her 3 children, Caitlin, Emily and Ryan.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org 617-456-1776)

Hundreds of women to benefit from “the best advice” at The Ad Club’s Women’s Leadership Forum

John DeGray — Wed, 13 Jan 2010 16:59:46 GMT

For release: Jan. 11, 2010

Women of all generations to benefit from “the best advice” at The Ad Club’s Women’s Leadership Forum

Social-media campaign will gather “the best advice” ever received from women for a published book and will help select a “rising star”

The Ad Club’s Women’s Leadership Forum
March 24, 2010 11:00 a.m.-5:30 p.m.
Networking/Cocktail Reception: 5:30-6:30
Location: Mandarin Oriental Hotel

BOSTON, Mass. – Basketball Hall of Famer and Olympian Nancy Lieberman would like to share the best advice she ever got - “never stop working, wanting or dreaming.” The advice has paid off. She was recently appointed the first female to lead an NBA Development League team as the head coach of the Frisco, TX D-League squad.

This year The Ad Club has made it a mission to uncover the “best advice” many successful women have benefited from over their careers. On Wednesday, March 24, the club’s annual Women’s Leadership Forum will present an afternoon of discussions with forward-thinking women from a variety of career paths and generations. Based on the theme “The Best Advice I Ever Got,” speakers will share some of the best advice they’ve been given, as well as some of their own advice to help other women turn dreams into reality. Lieberman is one of many who will share her story.

“This event is designed for women of all stages of their professional careers, as well as men who want to see them succeed. The event will also focus strongly on mentoring,” said Kathy Kiely, president of The Ad Club. “We are encouraging each attendee to bring a young woman who he or she mentors. This is a great opportunity to recognize and reward the outstanding women in your camp who are doing a phenomenal job.”

Susan Retik-Ger, the founder of a philanthropic organization that supports Afghani widows called “Beyond the 11th,” will also speak at the event. Her advice? “You can’t always choose the roles you play but you can choose the way in which you play them.”

Additional speakers include Suffolk County Sheriff Andrea Cabral; Hill Holliday President Karen Kaplan, one of Advertising Age’s “Women to Watch” in advertising, marketing and media; Ellyn Spragins, the author of “If I’d Known Then” and “What I Know Now;” Massachusetts College of Art and Design President Katherine Sloan; Communispace President and CEO Diane Hessan; Boston Globe Chief Advertising Officer Lisa DeSisto; Shaunti Feldhahn, author of “The Male Factor;” and Rhodes Scholars Jean Junior and Eva Lam. A complete list of speakers is located on the event site.

In keeping with the theme, The Ad Club is inviting all women to visit its Facebook and Twitter pages to submit some of their own “best advice” via text or video. The social media campaign launched on January 19 and The Ad Club will continue to gather “best advice” submissions throughout February and most of March. Attendees of the event will receive a book featuring the advice quotes from both speakers and social media participants.

A “Rising Star Award” recipient will also be selected through online submissions. The Ad Club is accepting nominees of talented young women under the age of 30 to receive this first-time award. The winner will presented at the Women’s Leadership Forum and will receive a one-year “scholarship” from The Ad Club. The scholarship includes a one-year membership to The Ad Club and the exclusive “ClinkedIn” young professionals networking group, two free tickets to all 2010 events, a chance to meet executive-level members at a future Trustee Dinner event and an invitation to present the 2011 “Rising Star Award.”

Staples is the presenting sponsor of the 2010 Women’s Leadership Forum. Additional sponsors include Bank of America, Google, Ocean Spray, The Wall Street Journal and Welch’s.

Location and Tickets:
The Ad Club’s annual Women’s Leadership Forum will be held at the Mandarin Oriental Hotel, located at 776 Boylston Street in Boston, on Wednesday, March 24, 2010 from 11:00 a.m. to 5:30 p.m. A one-hour networking and cocktail reception will follow. Please check the event website for additional information and updates.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org 617-456-1776)

The Ad Club’s EDGE Conference aims to help keep communicators in tune with ever-changing global and social innovation

Kim Nolen — Wed, 14 Oct 2009 16:27:07 GMT

For release: Nov. 6, 2009

The Ad Club’s EDGE Conference aims to help keep communicators in tune with ever-changing global and social innovation

Hundreds will take advantage of the one-day event, featuring ‘words of wisdom’ from industry experts from Crispin Porter+Bogusky, NPR, Highland Capital Partners, Arnold Worldwide, Verizon, Isobar, IDEO, and more

BOSTON, Mass. – Whether you’re the CMO of a large corporation, or the founder of a non-profit organization called “Wine To Water,” having a solid, global social presence is key. Doc Hendley uses social media to help spread the word and gather donations for an organization he founded, and loves.

“When the idea came to me to start 'Wine To Water' the only real world job experience I had was tending bar,” Hendley said. “I dreamed of building an organization that fought water related death and disease using completely different methods than anyone else. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music.”

Hendley is one of 19 speakers who will address more than 200 professionals working in media, communications, marketing, public relations and advertising during the annual EDGE Conference, produced by The Ad Club in partnership with the Interactive Advertising Bureau (IAB). The conference, which will be held at the Harvard Club on Nov. 17, is a one-day showcase of some of the most creative minds in communications and brand-building featuring presentations, panel discussions, and interactive sessions.

“This is where you should go to get inspired,” said Kathy Kiely, president of The Ad Club. “But this conference goes beyond inspiration. Our goal is to have attendees leave with something tangible that they can apply to their day-to-day work.”

With speakers ranging from Alex Bogusky, co-chairman of Crispin Porter+Bogusky, to Tom Ashbrook, host of NPR’s “On Point,” the event covers a wide variety of issues, including the rise of R&D labs at advertising agencies, the growth of advertising on mobile phones, and the future of journalism.

Crispin Porter+Bogusky’s Alex Bogusky will discuss themes from his new book, “Baked In,” including the need for marketing to re-invent itself in the 21st century using tools from digital technology and networked media and from the fast-evolving activist marketplace.

Gary Stein, VP of social media at Isobar, will speak about trends that businesses of all sizes are facing as our marketplace and economy evolve. “Mozart vs. DJ Spooky (And 5 More Trends that will Totally Change your Life),” covers how agencies and businesses must shift to more fluid, dynamic, open and social marketing systems.

Additional highlights include Bob Davis of Highland Capital Partners, who will speak about the next great revolution in the technology industry – the mobile phone. Claude Grunitzky, founder of Trace Magazine, will discuss “transculturalism” and how it’s a rising trend that advertisers and marketers must watch out for. Clark Scheffy from IDEO will present “The Value of Design Thinking.”

Attendees of the event will include New England’s most senior marketing, advertising, and communications executives, representing brands and agencies like Arnold, Mullen, Hill Holliday, Fidelity, Staples, and many more.

Sponsors of the event include Google, Inc., Nokia Interactive Advertising and The Creative Group. Additional support is being provided by ACME Printing Company, AdBeast, Behance, Boston University and Getty Images.

Location and tickets:
EDGE Conference 2009 will take place on Thursday, Nov. 17th from 8:30 a.m. – 4 p.m. at The Harvard Club, located at 374 Commonwealth Ave., Boston, Mass. Tickets are $150 for members and $200 for non-members. Check out www.adclubedge.com for more information, including a full list of speakers, biographies and scheduling.

About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org 617-456-1776)

The Ad Club Names 25 Year Communications Veteran Kathleen Kiely as President

Kaitlin Maud — Thu, 04 Feb 2010 16:34:44 GMT

For release: February 9, 2005

The Ad Club Names 25 Year Communications Veteran Kathleen Kiely as President

Integrated Marketing Specialist to Drive Leadership and Continue Organization's Growth

Boston, MA - The Ad Club, the trade organization for the New England Communications Industry, today announced that it has named Kathleen Kiely as President. Kiely is a 25-year communications professional who comes to The Ad Club with a broad portfolio of marketing and advertising expertise from her tenure in both the corporate communications and agency client services sectors.

"Our 2004-2005 Board of Directors consists of the most outstanding professionals in the communications industry, and with Kathy's leadership and vision, along with the Board, the road ahead is a very promising one, said Barbara Reilly, Partner at Arnold Advertising. “Kathy’s proven track record in both business development and the communications industry is unparalleled and we look forward to her bringing those capabilities to The Ad Club.”

Throughout her career, Kiely has helped develop and leverage successful communications programs for some of the country’s most recognized and respected brands including Fleet, McDonald’s, Verizon, Century 21, Playskool and Hershey’s Foods. Kiely most recently served as Vice President of Marketing and Advertising for Bertucci’s Restaurants.

“As president of The Ad Club,” noted Kiely,” I am excited to be serving an industry that is constantly re-inventing itself. The mission of the club is to foster mutually beneficial relationships by continuing to develop meaningful programs and partnerships for our very varied constituencies.” Kiely also added, “I have been seated at both sides of the marketing table; As a client and an agency person, I believe I will bring a unique insight and perspective to the needs of all of our members.”

From 2001 through 2003 Kiely served as Executive Vice President, General Manager of Deutsch Advertising where she was responsible for launching the Boston office of the $1.5 billion agency. In this capacity Kiely directed new business, client management and strategic development initiatives.

From1995-2000 Kiely served as Partner, Director of New Business Development and Executive Vice President, Creative Director for Arnold Communications where she was responsible for developing strategy and overseeing execution for all of the agency’s fully integrated marketing campaign business pitches. Prior to joining Arnold, Kiely served as Executive Vice President, Creative Director for Pedone & Partners.

“I am thrilled to be passing the baton to Kathy,” The Ad Club’s current President Lisa Unsworth said. “She is smart, has tremendous energy, and is passionate about our industry. I know she will fuel the momentum that The Ad Club has enjoyed over the last twenty-four months.”

Kiely graduated with a bachelors degree from the Massachusetts College of Art in 1978. Kathy sits on the Board of Directors of Mass College of Art as well on their Corporate Advisory Board. She lives in Weston with her 3 children, Caitlin, Emily and Ryan.

For more information on The Ad Club, visit www.adclub.org and follow The Ad Club on Twitter and Facebook.

Contact: Marsha MacEachern
(marsha@adclub.org 617-456-1776)