HOW THE AUCTION WORKS

• The Ad Club’s Media Auction is one of our signature events, bringing together media vendors, media planners and buyers, and executive-level advertisers.
  
• Over the course of the summer, a carefully selected team of New England’s top media planners and buyers puts together a compelling array of media vehicles, donated by the top properties both regionally and nationally.
  
• These include major TV stations, magazines, newspapers, digital properties, radio, and unconventional media services.
  
• These media buyers, along with clients, freelance buyers and planners, and area businesses, bid directly on every property.
  
• This gives each property the opportunity to initiate new relationships, and also allows advertisers and agencies to experiment with media they may not have tried otherwise.
  
• Finally, it’s one of The Ad Club’s biggest fundraisers, supporting our efforts toward Diversity, internships, scholarships, and the myriad events and programs that help keep our industry vibrant and competitive.
  

THE EVENTS

• The Media Auction consists of two events: an intimate reception of executive-level media planners and buyers in early May, followed by a larger Kick-Off party and thought leadership conference in September.
  
• The purpose of the first event is to begin a push to solicit donations to the Auction.
  
• Then, Media Day is an opportunity for donors to mingle with buyers from New England’s top agencies, display their properties creatively, and for Boston’s media community to hear from leaders in the field about trends affecting the industry.