Advertising professionals in the early stages of their career that have decided to become copywriters or art directors and want to build their portfolios. Overview This 8-week course meets for two hours in the evening. It is built around a series of creative assignments that help you learn to think strategically; find innovative ways to communicate the product benefit and brand; develop your own distinctive voice. You will present your creative work in class and be critiqued by the instructors as if you were actually working in an agency. Register for this program through open enrollment, or bring it in-house. Space is limited to provide enough time for presentations and discussions. Students will receive a certificate of completion and achievement based on attendance and fulfillment of assignments. Length: 8 Week Course Topics