Selling Creative

Who should attend

Account services, creative professionals and anyone who sells creative ideas to clients and prospects.

Overview
The Selling Creative seminar places emphasis on teaching account and creative individuals and teams to substantially improve their success rate of selling creative the first time around. Learn how to dramatically improve a client’s trust in the agency’s creative expertise and judgment.

This program is hands-on, with over 20 specific actionable tools taught and practiced by participants. Your issues create the agenda for the day, in addition to learning over 15 specific techniques for selling an idea to a client in under 60 seconds. Register for this program through open enrollment, or bring it in-house.

Length: 1 Day Seminar

Suggested Topics

• Selling Creative Ideas Skills
  
  • Selling vs. presenting
    
  • How to pre-sell
    
  • How to sell creative ideas versus executional ideas
    
  • Techniques for making creative ideas come to life for a marketing audience
    
• Barriers to Accepting Things That Are Out of the Box
  
  • Setting and meeting client expectations
    
  • Engaging an audience, and getting them to listen, agree and then move into action
    
  • How to best present creative as a team: roles of copy, design, account management, project management
    
  • How to handle the typical objections of “want my logo bigger” or “change the red to black”, etc.
• Creative Mediums and Their Techniques
  
  • Presenting storyboards
    
  • Presenting print (ads, direct mail, collateral)
    
  • Presenting digital (interactive, web)
    
  • Presenting outdoors
    
  • Presenting any type of idea or creative work remotely
• Questions and Objections
  
  • How not to handle
    
  • Techniques that satisfy the questioner
    
  • Techniques for thinking quickly on one’s feet
    
  • Techniques for turning negatives into positives
    
  • Maintaining credibility
    
  • Keeping the peace