Evaluating Creative

Who should attend

Anyone that is involved in, or interfaces with, the creative development process.

Overview
How do you measure creative success? Creative evaluation is an important part of the communications process. It is essential to getting the best creative solutions possible. Done right, it reveals how well a piece of creative work resonates with its intended audience. It provides valuable lessons that impact future work.

Evaluating Creative is a three-hour program designed to benefit anyone who involved in the creative process. In this seminar lead by Patricia Hambrick, with insights from a panel of experts, you will learn how to sharpen your skills to evaluate creative, including…

• Why, when and how to evaluate creative work (and how not to!)
  
• Understanding and valuing roles
  
• A fresh approach to comparing creative work against set objectives
  
• How to ask the right questions
  
• How to give productive feedback
  
• Innovative tips and techniques 

Evaluating Creative is an in-house program, tailored to your organization’s unique needs and environment.

Length: 3 Hour Seminar