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The Ad Club Welcomes New Entrepreneur Member Yellin/McCarron!

15 May 2012 10:58 AM | Gregg Oberg (Administrator)

Yellin/McCarron History

We’ve been planning and buying media since Harriet Yellin opened her political media buying firm in 1978. Over the next twelve years, Yellin Media developed a reputation for expertise in the field of political advertising and began to expand beyond politics with work for corporate clients like Converse and advocacy groups like Common Cause. In 1995, we became Yellin/McCarron, Inc., when Patti McCarron took over as President and sole owner. Since then, YMI has placed millions of advertising dollars locally, nationally and internationally. Today, Yellin/McCarron has a diverse list of clients from the fields of health care, finance, education, telecommunications, retail, entertainment, and – of course – politics.

Why Yellin/McCarron?

We’ve created and implemented successful media strategies for corporate and non-profit organizations in New England and across the country for over 30 years.
From traditional media – TV, print and out-of-home – to online search and display, mobile, and experiential media, we’ve done it all.
With a core staff of seven and a network of smart, savvy media pros, YMI’s business model is structured to allow for the best talent and the greatest operational effficiencies for each project.
We are certified by the Massachusetts Supplier Diversity Office as a WBE (Women Business Enterprise).

Connect with Yellin/McCarron on Facebook and Twitter.

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