Boston - August 2, 2011- Media Contacts, the global digital media network of Havas Digital (
www.havasdigital.com), has named marketing veteran Leon Barsoumian as Vice President, Insights Director, the agency announced today.
In this role, Barsoumian will oversee MC’s insights group, developing proprietary analyses and solutions across the agency’s Boston-based client group.
Barsoumian joins Media Contacts from Digitas, where he led the analytics team that serviced 12 P&G brands across two offices. In addition he has led social analytics and insights projects servicing Merrill Lynch and Bank of America.
“I'm excited by the energy and thoughtfulness that Leon brings to drive businesses forward, and his enthusiasm to continuously improve our results and offerings for clients,“ said Andrew Altersohn, President, Havas Digital North America.
“Insights and fresh analysis are more important than ever to creating effective media strategies for brands, and with Media Contacts’ continued focus on this area, I look forward to making an immediate contribution to the group,” said Barsoumian.
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About Media Contacts
Media Contacts ("MC") is the global interactive media network of Havas Digital - the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment. Since 1997, and in 42 countries in 54 cities across Europe, North America, South America, Africa, Asia and Australia, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.
To learn more, please visit
www.mediacontacts.com