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To our friends, customers, partners and colleagues,

Today we are excited to announce that we’ve acquired Mexad, the leading European DSP service provider.  With customers and operations in Germany, the UK, France, Spain, Italy, Poland, as well as Brazil – not to mention advertising campaigns running across 60 countries -- Mexad brings DataXu a truly global scale.

In just the past two years, DataXu has built the market’s #1 rated DSP technology, according to The Forrester Wave™: Demand-Side Platforms Q4 2011. But having the best DSP technology is only part of our larger plan to become a leading player in digital marketing management.  Indeed, as the digital market continues its torrid growth, brands and agencies are seeking bigger partners who can not only integrate all of the digital pieces but also bring enterprise-quality expert data and analytics support on a global basis.  That’s why we acquired Mexad, which is highly regarded for its expertise, service quality, and trustworthiness.

While the transition to a pervasively digital world is disruptive and confusing at times, one thing is clear: data is the new coin of the realm.  Companies that can collect it and act on it in real time will win in the digital era.  And that’s our commitment to our customers.  We will provide you the best platform for data-driven decisions and the best service to help you leverage your data.

We enter this New Year with a continued commitment to be your trusted partner, to share our learnings with you, and collaborate with you on the continuous stream of DataXu innovations that are defining the leading edge of digital marketing.  We thank you for your ongoing support.

 
Sincerely,
Michael K. Baker
President & CEO, DataXu

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