Account Management Essentials

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices- including the skills, behaviors and attitudes necessary to succeed in account service.

Through a blend of rich content, group exercises, role-plays and coaching the program targets real-world challenges and situations that account managers face in their daily interactions with clients, team members, creative partners and business partners.

Key Topics/Activities:

• What makes a great account manager
• What clients want from their agency partner
• How to manage expectations and strengthen relationships
• How to break through as an expert
• Thinking strategically, being solution-oriented
• Bringing business partners into the process
• Managing communications, incl. resolving conflicts

Please contact Clare Cox with any questions regarding professional development