Professional Development: Digital Media

  • 29 Apr 2015
  • 6:00 PM - 8:00 PM
  • TBD, Boston

Registration


MEDIA: Getting Creative and Making the Most of Digital

THIS COURSE IS CURRENTLY BE RE-SCHEDULED

For more information, please contact Molly Sullivan at molly@adclub.org


TRAINER: Debbie Haggerty, Founder and Owner of Mediaworks

AUDIENCE:  Anyone interested in learning about the latest trends in print, broadcast, and digital

PRICE: $550 member | $640non-member 

LOCATION: SapientNitro, 131 Dartmouth Street, Boston

Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In these sessions we will explore the current spectrum of media options, review Maven-worthy case studies, and plant challenges to elicit from the group examples of why media is the other creative department.Luck favors the prepared.

This hands on four part class will explore the following topic areas:

  • Architecture - the four main phases of plan development
  • Case Study - shining examples of media at work
  • The Tools - what you need to know about media today
  • Engage/Build - Problem solve with current Client challenges

Participants will be involved in small group discussions and design/build solution-based media programs to share with the larger group.

 

© The Ad Club 2017
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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