MASTER CLASS with FRAN KELLY
DATE: June 4
TIME: 2:00PM-5:00PM, followed by wine and cheese reception
TRAINER: Fran Kelly | President & CEO | CEOVIEW Branding LLC
PRICE: $399 Member | $499 Non-Member
LOCATION: TBD, Boston
7 STEPS TO BRAND SUCCESS
One of the most valuable things any CEO or any brand leadership team can achieve is a superior branding approach that is perfectly tailored to their unique enterprise. Superior branding has the potential to deliver huge ROI in the hands of a capable, aggressive marketing team. Just look at the financial success of brands like Nike, Apple, Audi, BMW, Starbucks, Titleist, The Shake Shack, Red Bull, Jack Daniel’s, JetBlue, The Red Sox, The New England Patriots, Harvard Business School or Boston Strong to understand the value of great branding. Really strong branding isn’t about awareness and likes, it is about growing revenue, profits and enterprise value.
But how do you get your brand to great? Every industry vet knows that it isn’t easy getting to great. Countless barriers crop up including no research, too much research, politics, bad process, copy testing, lack of budget, lack of CEO support, too little time, poor creative, bad creative, judgment, etc.
Fran Kelly uses a proprietary 7 Steps To Brand Success campaign development process in his consulting work with brands of all types. He invites CEOs, CMOs and agency brand leaders to attend this Master Class focusing on the process, the art and science, of getting your brand to great. This course will be designed not only to share his process but to allow class participants to bring their brand to class and to see where Fran’s 7 Steps might take you for future success.