BUILDING A STRONG MEDIA PLAN: Finding the Right Balance Between Traditional & Digital
THIS CLASS IS CURRENTLY SOLD OUT.
Please email Molly Sullivan (firstname.lastname@example.org) to be added to the waitlist
DATE: October 7, 2015
INSTRUCTOR: Debbie Haggerty, Founder & Owner of Mediaworks
AUDIENCE: Anyone interested in learning about the latest trends in print, broadcast, and digital
PRICE: $550 member | $640 non-member
LOCATION: SapientNitro, 131 Dartmouth Street #301, Boston
ABOUT THIS COURSE:
Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In this class, we will explore the foundations for building a strong media plan, review the current spectrum of media options, and plant challenges to elicit from the group examples of why media is the other creative department.
This course is for you if you are a Client or Agency Account Executive with oversight for media planning, or if you are new to media and seeking a solid overview of process, options, and inspiring examples of successful media plans.