DESIGNING THE RIGHT SOCIAL CONTENT
DATE: April 26, 2016
INSTRUCTOR: Lydia Leavitt, Editorial & Content Director, Social & Content Systems, Arnold Worldwide
AUDIENCE: Anyone who has responsibility to influence and/or direct a brand's social media strategy and plan.
PRICE: $450 member | $525 non-member
LOCATION: Arnold Worldwide, 10 Summer Street, Boston
ABOUT THIS COURSE:
Once you understand how to build a social media and content strategy, it's essential that you populate it with the right content. Editorial longform, social content, and influencer networks can all help populate the system to keep it moving; understanding how to use different types of content to achieve your goals, and how to figure out what your brand has permission to talk about will ensure you see success.
In this workshop, we'll discuss how to map out an approach for your brand that allows you to build a content roadmap, based on your brand's social and content strategy.
*Registration is non-refundable