MEASURING FOR ROI: Analytics that Matter for Social Media & Content
DATE: May 20, 2016
INSTRUCTOR: Chris Gil, Associate Director of Digital Performance, Arnold Worldwide AND Jane Shclover, Senior Associate Social & Content Systems, Arnold Worldwide
AUDIENCE: Anyone who has responsibility to influence and/or direct a brand's social media strategy and plan.
PRICE: $450 member | $525 non-member
LOCATION: Arnold Worldwide, 10 Summer Street, Boston
ABOUT THIS COURSE:
After building a strategy and populating your system with content, it's important to understand which metrics can diagnose the health of what you've built. In this session, we'll discuss how to set performance goals, how to measure the effectiveness of your content, and dive deeper into the paid side of social media and content distribution so you can show the value of these platforms to your bottom line.
*Registration is non-refundable