BUILDING DIGITAL MARKETING STRATEGIES THAT WORK
DATE: October 20, 2016
INSTRUCTOR: Steph Parker
PRICE: $450 member | $525 non-member
LOCATION: Havas Media | 10 Summer Street, 5th Floor
ABOUT THIS COURSE:
In today's dynamic digital marketplace, it's not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers- users of the digital technology we leverage for our campaigns- are savvier than ever, desiring information and experiences on-demand. And, they're empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.
In this course, we'll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We'll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create a positive user experience.
*Registration is non-refundable