CONTENT MARKETING 201
DATE: November 10, 2016
INSTRUCTOR: Alex Silberman | VP of Digital Strategy | Weber Shandwick
PRICE: $450 member | $525 non-member
LOCATION: Weber Shandwick | 40 Broad Street, 8th Floor
ABOUT THIS COURSE:
From B2B to CPG and everywhere in-between, big brands and small businesses are building and measuring integrated content marketing programs in totally new ways. But once you know the fundamentals, what are the next steps as a digital marketer? How do you transform your blog into a hub, turn advocates to influencers, integrate content into your existing CRM, and measure everything in a way that actually makes sense?
In this workshop, we'll focus on the technology and techniques marketers need to build effective and sustainable content marketing programs. We'll review new industry channels and trends, identify challenges to content marketing by industry and business size, discuss new disclosure requirements and best practices, and fight through some common misconceptions about this "new" strategy.
*Registration is non-refundable