COPYWRITING ESSENTIALS+
DATE: October 21, 2016
TIME: 9:30AM-4:30PM
INSTRUCTOR: Daisy Scott, Creative Director at Daisy Scott
AUDIENCE: Junior to mid-level copywriters for internal or external agencies
PRICE: $550 member | $640 non-member
LOCATION: SapientNitro, 131 Dartmouth St, 3rd Floor, Boston
ABOUT THIS COURSE:
The full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn't. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger and the final product harder working. Do bring in a project that's giving you agita. It'll be part of our practical problem-solving!
WHAT WE COVER:
- Mining strategies
- Concepting
- Working with visuals
- Elements of tone
- A bit of editing and grammar where necessary
WHO WILL BE TEACHING THIS COURSE:
Daisy Scott is an award-winning writer in commercial, educational and entertainment media. In advertising, she's worked on American Express, McDonald's, New England Conservatory, Alere, Ocean Spray, The Steppingstone Foundation, Boston Lyric Opera, Stride Rite, Hannaford and allllllll the banks that Bank of America used to be, among many, many, oh God so many others. She's written for the Emmy-winning children's public television series "Arthur" and "Peep", produced by WGBH, Boston. Her work has appeared on Discovery Channel, in the Boston Globe, in two travel anthologies, and on television in China.
*Registration is non-refundable
