Selling Social Media to Key Stakeholders
DATE: March 23, 2017
INSTRUCTORS: Steph Parker, Supervisor at Socialyse, part of Havas Group
PRICE: $450 member | $550 non-member
LOCATION: Havas Media, 10 Summer Street, Boston
ABOUT THIS COURSE:
Almost 40% of this year’s advertising dollars are projected to come from digital channels, so it’s no secret that the age of the connected consumer is here -- and thriving. Many businesses know they need to reach audiences in new ways, yet are slow to adapt due to a knowledge gap between these technologies and their benefits. Social media platforms like Facebook and Instagram have been wildly successful for willing brands, yet often dissuade senior leaders who struggle to connect attention and engagement to the marketing funnel.
In this course, we’ll talk about a variety of presentation tactics to make strong, successful arguments for selling in social media work. We’ll talk about best practices for storytelling to stakeholders, explore how to substantiate points of view with data, and apply elements of persuasive marketing and public speaking. You will get the opportunity for hands-on work building your case and presenting it to a group of industry peers.
*Registration is non-refundable