Creative Account Management
Instructor: Jonathan Balck, Chief Strategy Officer, MMB
Location: MMB, 580 Harrison Ave #102, Boston, MA 02118
Class Dates: Wednesdays, 4-6PM
June: 14, 21, 28
July: 12, 19
August: 9, 16, 23
Member Price: $575
Non-Member Price: $675
This course is designed for entry-level account people at external and in-house agencies. The assumption underlying the course is that account people must be a key part of the strategic and creative process and that effective account folks who have a point of view drive agency excellence.
Specifically, we explore how account management is practiced in small to mid-size, creatively-driven agencies versus large, more traditionally structured organizations and in-house agencies. By exposing entry-level account people to very different philosophies, the goal is to offer a choice they might not know they had and gain a more diverse perspective of the account management discipline.
After this course, account people should be able to think and write strategically, form a defensible point of view, and be resourceful. Through active participation and discussion, practical application of theory, and exposure to real world challenges, account people will be prepared to bring even more value to their organization.
*Registration is non-refundable