Professional Development: Social Media Analytics

  • 19 Oct 2017
  • 1:00 PM - 5:00 PM
  • Arnold, 10 Summer Street, Boston
  • 2

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Social Media Analytics:
How To Develop, Measure and Optimize Your Social Media Campaigns


DATE: October 19, 2017

TIME: 1:00PM-5:00PM

INSTRUCTORS: 

Chris Gil, Director Social & Content Systems, Arnold Worldwide  

Jane Shclover, Manager Social & Content Systems, Arnold Worldwide

PRICE: $450 member | $525 non-member 

LOCATION: Arnold Worldwide, 10 Summer Street, Boston


ABOUT THIS COURSE:

At this point, you likely have a social media presence. You are creating content for your website but you may not have a real sense of how it is performing.  You are on multiple social platforms without a clear goal in mind. And to complicate matters, you are not entirely sure which metric to look at when evaluating performance.

This class is designed to help you re-focus and simplify your strategy through the lens of performance marketing. It is broken up into two broad sections:

  •  The first is a “how-to” guide on establishing a new framework to ground your social and content strategy.  This framework will allow for simplification as it related to varied social platforms, new ad formats, multiple key metrics, and loads of data.
  •  The second is a step-by-step guide on setting up your platforms to properly measure performance. These are the fundamentals that enable effective optimization of your social and content campaigns.

As an add-on, we will also dive into the most under-utilized free services that can be used to inform creation of your advertising campaigns.

*Registration is non-refundable

 

© The Ad Club 2017
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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