CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft

When
24 May 2011
8:30 AM - 9:59 AM
Location
Microsoft - One Memorial Drive, Cambridge MA
Spaces left
32

Registration

Member – $45.00
Member - Group Purchases – $45.00
Non-Member – $60.00
Non-Member - Group Purchases – $60.00

Registration for the CMO breakfast is now closed. Walk-in registrations will be accepted at the door.

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Sponsored by:

The Power of Ideas and Innovation

Join Jim Speros, EVP & CMO at Fidelity, for a CMO Breakfast on May 24th.

Launching an integrated campaign to reorient a company’s positioning is difficult under any circumstances. Just imagine moving into a new job, having to deal with the meltdown of the financial markets and the loss of investor confidence, and having to create a fully integrated campaign for one of America’s most trusted and respected financial services brands. That’s exactly what Jim Speros, Executive Vice President and Chief Marketing Officer for Fidelity Investments, and his team did. Today, Jim joins us to discuss Fidelity’s iconic “green line” campaign, which has become synonymous with trusted financial guidance and navigation and is one of the most effective campaigns in the financial services industry.

Event Details:
Tuesday, May 24th 2011
Breakfast: 8:30am / Presentation: 9:00am

Tickets:
Member: $45 / Non-Member: $60

If you have any questions about this or any other Ad Club event please call Laura Kinson at 617.456.0427

Directions: