Ad Exchanges and Real-Time Bidding... Demystified

Ad Exchanges and Real-Time Bidding... Demystified
Date: Tuesday, July 19th, 2011
Time: 8:30 am-12:00 pm
Location: The Ad Club
22 Batterymarch Street
Boston, MA 02109

Price:$75 member / $125 non-member

Everything we know about display has changed in a relatively short amount of time and even the best digital marketers are in need of help making sense of it all. In recent years a new display buying model has emerged, known as Real-Time Bidding (RTB), made possible through the Ad exchanges. This auction based model, similar in many ways to that for Search, provides significant benefits over previous buying methods including real time valuation of inventory, transparency, and cost efficiency.

This program will bring clarity to the mysteries of Ad exchanges and Real-Time Bidding. Join The Ad Club and Adnetik as we address current challenges and provide a framework for the future digital advertising ecosystem.

Have Questions about PD? Contact Clare Cox at clare@adclub.org



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