Account Management Essentials

  • 10 May 2013
  • 8:30 AM - 4:30 PM
  • The Boston Foundation, 75 Arlington Street, 10th Floor, Boston, MA 02116
  • 0


Registration is closed


Date: May 10, 2013
Time: 8:30 am-4:30 pm
Trainer: Marta Stiglin
Audience: Entry to mid-level account managers working for an internal or external agency. Limit: 25 students.
Price: $495 member / $550 non-member
Location: The Boston Foundation, 75 Arlington Street, 10th Floor, Boston, MA 02116

What makes a great account manager? What’s the value of your role? And how do you demonstrate it within the agency and with your clients? This interactive workshop covers everything from basics to best practices—including the skills, behaviors and attitudes necessary to succeed in account management.

Through a mix of detailed content, workbook exercises, facilitated discussion and participant role play, Account Management Essentials targets real-world challenges that account managers face in their daily dealings with clients, colleagues, creative contributors and others.

Key Topics

  • Deep dive into account management and how it relates to other agency functions
  • Core competencies of an effective account manager—what it takes to be great!
  • Knowing your clients, including what clients want from an account manager
  • What constitutes a strategy, and the mechanics of project planning and workflow
  • Tools and techniques for more effective project and meeting management
  • Communication practices for managing breakdowns and building partnerships
Marta StiglinMarta Stiglin started out as a designer, until one day the principal of the agency she worked for handed her a sketch on a cocktail napkin in lieu of a creative brief—at which point she realized her true calling: Account Management. Marta spent much of her career as an account person on the external agency side, advancing to executive management before joining the in-house agency at Bose Corporation. At Bose, Marta led the planning and development of marketing communications for the company’s consumer products divisions—overseeing advertising and merchandising for the direct, retail and wholesale channels. Today her firm, Stiglin Consulting, partners with companies to advance their brand strategies as well as their management and organizational practices to increase their competitiveness in the marketplace. Marta is a current Board Member and former Chairman of IHAF (the In-House Agency Forum) as well as a guest speaker/session facilitator for a host of industry events, and an active trainer for The Ad Club’s professional development program for over 6 years.

Space is limited. Register, today!

Have Questions about Professional Development? Contact Clare Cox at

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