Ad Club Book Club: EMPOWERED, with Josh Bernoff

  • 30 Sep 2010
  • 4:00 PM - 6:30 PM
  • The Creative Group: 125 High Street 20th Floor Boston, MA 02110

Registration




JOIN US ON SEPTEMBER 30TH FOR OUR FIRST AD CLUB BOOK CLUB EVENT

The power shift has happened: your market is packed with customers using social, mobile and other technologies to communicate their experiences about your company in real time. They influence each other as much as you influence them. But look closer: only 16% of your customers account for 80% of the influence. Josh Bernoff, SVP, Idea Development at Forrester Research, and Author of EMPOWERED will describe the framework your organization can use to reach out to these influential customers, implement customer service, mobile and marketing strategies to energize them, and measure the results.

Event Details:

Thursday, September 30th
4:00pm Registration & Cocktails
5:00pm Presentation
6:00pm: Book Signing

Location:  The Creative Group / 125 High Street, 20th Floor / Boston, MA 02110

Tickets:
Member: $45 / Non-Member: $60

Click HERE to take advantage of the series discount. Buy three and save.

If you have any questions about this or any other Ad Club event please call Kayt Racz at 617.456.0427.

 



 

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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