MASTER CLASS with ORLI LEWINTER
DATE: Thursday, December 10, 2015
TIME: 2:00PM-5:00PM, followed by wine and cheese reception
TRAINER: Orli LeWinter | VP, Social Marketing Strategy | 360i
PRICE: $399 Member | $499 Non-Member
LOCATION: The Ad Club, 22 Batterymarch Street, Boston
ABOUT THIS COURSE:
In the past few years, marketing, advertising, customer service, and CRM have all been turned upside down by the introduction and meteoric growth of social media. In this course, we'll take a step back and look at the role social media plays in the lives of consumers, as well as its role in the building of brands. Then we'll assess a variety of models for organizing corporate teams to achieve success in social media- along with an exercise to assess, evaluate, and optimize your own team structure.
ABOUT THE INSTRUCTOR:
Orli leads social marketing strategy at 360i. Over the past eight years, she has spearheaded the agency's social strategy for clients such as HBO, Target, and Pernod Ricard, working closely with 360i's activation teams in Social Marketing, Creative, Influencer Marketing, Search, and Media. To Orli, curiosity means never being afraid to explore new places, new people, and new ideas in order to fuel exciting journeys and arrive at the best destination, both in life and in work.
Orli graduated from Brown University with a concentration in narrative and media theory, which has directly influences her approach to uncovering insights, engaging consumers, and telling stories in the social media space and elsewhere.
Before joining 360i, Orli lived in Prague for a number of years teaching English and covering fashion and style, for several local magazines. She entered the world of advertising as an interactive copywriter. In her free time she enjoys running, cooking, eating, Pinteresting, and most of all spending time with her two children.