Do you dream of joining a company that makes a positive impact on people’s lives?  Look no farther.  Road Scholar / Elderhostel is the world’s largest provider of international and domestic educational travel programs for the mature travel market.  Such adventures include shipboard programs through the Amazon or the Mediterranean Sea, studying the history of the underground railroad in New York City, or exploring Africa’s wild frontier on an educational safari. With programs in over 90 countries, annual revenues of $188M and a marketing staff of 35 professionals, we are busy! 

Check us out at www.elderhostel.org and www.roadscholar.org.

Web and Email Designer

SUMMARY OF RESPONSIBILITIES

The Web and Email Designer collaborates with the Marketing Department to create design solutions for web, email and interactive communications.

Responsibilities include:

• Responsible for consistency and feel of the Road Scholar/Elderhostel website and email marketing campaigns. Maintains regular updates to ensure website and emails are engaging and accurate and reflect the mission of our not-for-profit organization.
• Design landing pages for marketing campaigns.
• Design email templates and work with vendor to create over 200 email campaigns annually.
• Design web plugs and banner ads to support marketing efforts.
• Optimize website for search engines.

• Research trends in web and email marketing.
• Participate and collaborate with writers, designers and project managers in concept development and online creative strategies.

• BA or BFA degree in graphic design or similarly relevant degree
• Must have portfolio of HTML/CSS emails, landing pages, and/or websites
• 2-4 years of relevant experience
• Macintosh software proficiency in Dreamweaver, Photoshop, Illustrator and Acrobat a must; some proficiency in Flash a plus
• Strong foundation in design principles and typography.
• Experience with community websites and user tools.
• Experience with older audiences a plus. Understanding and interest in usability, and user experience with our demographic in mind.
• Knowledge of marketing standards and trends. Knowledge of email campaign best practices.
• Ability to work from concept to delivery quickly and proactively while taking direction.
• Willingness to learn and switch gears when necessary.
• Maturity and polished communication skills required; strong team player; energetic collaborator; ability to create and maintain positive working relationships.
• Detail-oriented and quality-driven with proofreading and troubleshooting skills.

To apply:
Please send a resume and cover letter with expected or current salary (a must for consideration, a range is fine) in PDF format along with 3 samples of your best work (or an online portfolio address) to humanresources@roadscholar.org