The Ad Club News

Hatch Call For Entries!
It's that time of year again ... so, gather your best work together & get it into to The Ad Club by June 20, 2008.
Click here to view the Call-for-Entries. Go to adclub.org/hatch to submit your work, today. The deadline is June 20th, less than 1 WEEK AWAY ... enter today.

2008 Judges Include: Ted Royer, Droga5 / Tom Adams, Goodness Mnfg. / Dean Buckhorn, Fallon / David Baldwin, Mindspring / Simon McQuoid, Go Films / Ken Ratcliffe, Publicis / Jon Wyville, Leo Burnett / Amee Shaha, Bartle, Bogle Hegarty / Jesse Coulter, Creative Artists Agency / Jean Weisman, Goodby, Silverstein & Partners / Ron Huey, Huey Partners / Tricia Ting, Freelance / Paul Hirsch, Freelance

*Entries after 6/20 are subject to a late fee.
**Be Sure to send your Hatch Entries to the New address!
*** Have Hatch Related questions? Contact Kayt at 617 262 1100 ext.107.

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The Ad Club Presents The women's Leadership Series In Partnership with the Harvard Business Review
Join Us to hear Frances Johnston, co-author of “Becoming a Resonant Leader.”

Only a few days left to register!

Learn from vivid, real-life stories highlighting how people can develop emotional intelligence, build resonance, and renew themselves. Reflecting twenty years of longitudinal research and practical wisdom with executives and leaders around the world, Fran will focus on a core of experience-tested exercises.

These tools help you articulate your strengths and values, craft a plan for intentional change, and create resonance with others. Practical and inspiring, Becoming a Resonant Leader session is your guide to developing emotional intelligence, renewing and sustaining yourself and your relationships, and taking your leadership to a whole new level.

register Here

Sponsored By:

media partner

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The Ad Club Media Auction
We'll be Going Live 9/9/2008!

To donate media go to adclub.org/mediaform.html. For more information on The Ad Club Media Auction, contact Kathy Kiely, President of The Ad Club, at kathy@adclub.org.

The 2008 Media Auction Committee: /
Chair: Cindy Stockwell, Hill Holliday Committee: Todd Baird, PARTNERS + simons / AnneMette Bontaites, TIME Magazine / Ellen Comley, MPG / Karen Coppola, TJX / John Coombe, Liberty Mutual / Jane Deery, PGR Media / Kathy Kiely, The Ad Club / Kate Melville, Mullen / Laura Pernaa West, MNI / Barbara Reilly, Arnold / Chip Rives, TRP Sports and Entertainment Marketing

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Announcing "Green" AMPlified

AMP Agency is proud to unearth the next installment of the AMPlified Series, a collection of studies that uncovers information and delivers insights to help brands better connect with consumers. This presentation will cover AMP Agency’s unique insight into how to grow with your consumer as the Green Movement continues to dominate the marketplace. For more information, please contact Anastasia Toomey at atoomey@ampagency.com.

Event Details:
Date: 6/20/2008
Time: 8:00 – 10:30am
Location: Hotel Marlowe; 25 Edwin H. Land Blvd. Cambridge, MA 02141
Price: $25 members / $35 non-members

Register here

The 2008 Ad Club Open
a fun networking event where The Ad Club takes over Pinehills
The format will be a shotgun scramble start

Event Details

MON. AUG. 11 2008
10:00 AM – 06:00 PM
The Pinehills, Plymouth, MA
TICKETS:
- $275.00 member each
- $325.00 non-member each
4-SOMES:
- $1,100.00 member each
- $1,300.00 non-member each

Register Today!

Your ticket includes:

A Full Day of Golf
Greens Fees, Golf Cart
Boxed Lunch on the Course
Cocktail Reception
Awards Ceremony
Dinner

Not a golfer, but want to learn? Come for an hour of group instruction with a Golf Pro, followed by cocktails and dinner. Please call Adam Goodwin at 617 456 1776 for more information and to sign up for this special offer.

Interested in sponsorship opportunities? Contact Anand Chopra-McGowan at 617 456 1777

Questions: Contact Adam Goodwin at 617 456 1776

We're IN!
The AD Club has Moved!
We're unpacking boxes & settling into our new digs. You can now find us at:
9 Hamilton PLace / 2nd Floor / Boston, MA 02108 / 617.262.1100

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Dates to Remember...

The Women's Leadership Series: June 18, 2008, 11:30 AM - 1:30 PM
Hatch Entries Deadline: June 20, 2008
AMPlified Breakfast: June 20, 2008
The Women's Leadership Series Finale: July 16, 2008
The Ad Club Open: August 11, 2008
The Ad Club Media Auction: Live September 9, 2008
Creative Symposium: September 18, 2008
The 3rd Annual Perfect Balance Awards: October 23, 2008

Want to get more involved in Ad Club events and programs?
Contact Anand Chopra-McGowan to learn ways that you and your company can help out.

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Professional Development
Go {in}house with The Ad Club

Bring training inside and watch your team’s motivation and productivity increase! We can tailor professional development to the unique needs of your organization. Contact Clare Cox at 617 262 1100, x105 to explore a custom program today.

Successful communications professionals are into their careers. {Are You In?}™

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member news

Are You ?
Then you should be connected to The Ad Club Group on Linked In.
Click HERE to join, today.

News from Concord Litho
Concord Litho CEO Tapped as Panelist for Upcoming Sustainability in Printing 2008’ Conference

CONCORD, N.H. - Concord Litho CEO Peter Cook will join three industry experts for a special panel session on green printing at IntertechPira's “Sustainability in Printing 2008” conference this June in Philadelphia.

The panel of experts -- moderated by Bill Esler, editor in chief of Graphic Arts Monthly -- will explore current trends and topics in sustainability, the greening of print and its supply chain, and “green print-buyer dynamics” at a 4pm session June 19. The conference, which runs from June 18 through 20 at the Doubletree Hotel in Philadelphia, is co-chaired by Esler and Lewis Fix, business director of Domtar's EarthChoice products.

Concord Litho, which has seven heat-set web and sheetfed presses, 200 employees, and $43 million in annual sales, offers a “Green Printing Options” program for print buyers looking for ecofriendly,
responsible production choices, and holds valid chainof-custody certifications from both the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI). www. concordlitho.com

LaunchPad Media creates Duncan Hines micro-site for "Cupcakes for a Cause"

BOSTON — LaunchPad Media SM, an interactive media agency, created a micro-site for the Duncan Hines® National Bake Sale Contest, which supports "Cupcakes for a Cause" to benefit CancerCare for Kids TM.

The micro-site invites groups or individuals to host a bake sale, send in donations, and enter to win prizes. http://www.duncanhines.com/cupcakes/ The prizes include U.S. Savings Bonds and kitchenware.

CancerCare for Kids provides free support services to children affected by cancer and their families. http://www.cupcakesforacause.org/cancerCareForKids.html

"We are pleased to help promote a worthy cause by creating this micro-site," said Alex Poulos, president and cofounder of LaunchPad. "The idea of a national bake sale contest is inspiring. It sends the message that we can all help in our own way – whether it's baking, hosting a bake sale, spreading the word to neighbors, or just donating by buying a cupcake.

"We know that the web is increasingly 'the real world' in the way businesses reach out to consumers. It's equally true that businesses can use the web as a catalyst for charity and social networking; combining web technology with the spirit of neighbor helping neighbor.

"The best, new fundraising tools for non-profits all have a web component and can go viral. We try to create the most effective websites for non-profits and businesses alike by making them eye-catching, authentic and persuasive. We are especially proud to help Duncan Hines and 'Cupcakes for a Cause' and hope the bake sale contest becomes a great national tradition."

The Duncan Hines micro-site makes it easy to participate in "Cupcakes for a Cause," providing instructions on how to produce and promote a bake sale, as well as coupons for baking mixes.

"We know that bringing Duncan Hines into 'Cupcakes for a Cause' will help to make this Cupcakes campaign our most successful ever", said Sue Lee, Director of Institutional Giving at CancerCare. "The alliance makes sense, as both companies work to create special moments between children and their families. We can't wait to see the results of the 2008 campaign through these added program elements."

About LaunchPad: LaunchPad is an award-winning creative agency specializing in interactive media production – creating websites and driving traffic to them through advertising, SEO, and public relations. Based in Watertown, MA, LaunchPad serves clients throughout the U.S.

For more information, contact Ad Club Member, Alex Poulos: 617-926-8700 http://launchpad.tv/

Are You In?
Click here to download The Ad Club's membership brochure, and learn more about the benefits of being a part of the country's most active and dynamic Ad Club. Email Anand Chopra-McGowan for more information.

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Join The Club Scouts & Focus your Hiring search

All job postings are now being featured on 2 sites, The Club Scouts & The Ad Club Diversity Network

Current Listings Include:

Interested in posting a job with The {Club} Scouts and The Ad Club Diversity Network? Contact Kimberly Nolen at kim@adclub.org.

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in the bag
Be a part of The Ad Club's Giveaway Network

In The Bag is a resource for all members looking to distribute samples, giveaways, coupons and information on all upcoming events, as they are planned, including audience size and background, theme and other pertinent information.

Members who sign up will receive periodic fact-sheets for upcoming events, and will be invited to provide samples and giveaways, depending on the event's theme and audience.

To participate and for more details click HERE

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Check It Out

451 Marketing Presents:
Brand Bootcamp June 26, 2008, 7:30 am

451 Marketing is hosting a two hour “Business Brand Bootcamp” for Marketing Directors and CEO's who want to set themselves apart from their competition while driving sales.

When: Thursday, June 26 2008 at 7:30 am
Where: 451 Marketing
21 School Street, 3rd Floor
Boston, MA 02108
Cost: FREE!

Please RSVP to ralavi@451marketing.com

Details:
451 Marketing is hosting a workshop for Marketing Directors and CEO's who want to set themselves apart from their competition while driving sales. This must attend workshop will outline the basics of how to differentiate your company, how to uncover your company's unique offerings, how to best promote your brand (new media vs. traditional media), and how to bridge the gap between marketing and sales using this proven approach. Light coffee, snacks and networking to precede this free, two-hour workshop. To RSVP and/or for further information send an email to ralavi@451marketing.com.

About 451 Marketing
451 Marketing is a fully-integrated Boston-based Advertising, Marketing and Public Relations agency specializing in new media communications. The firm’s areas of expertise include advertising campaigns, strategic public relations campaigns, branding, and marketing. 451 Marketing’s experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients’ messages effectively to any audience or media outlet. 451’s experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client’s public profile while simultaneously driving new business.

The Boston AMA Presents: The Marketing on a Shoestring Awards
The Friendly Competition for Creative Marketers Who Deliver More with Less

Event Details:

Date: Monday, June 16, 2008
Time: 6 p.m. to 9 p.m. Free hors d'oeuvres from Legal Sea Foods. Cash bar.
Price: $35 for AMA Members; $60 for Non-Members; $25 for Students.
Place: Exchange Conference Center
212 Northern Avenue
Boston, MA 02141
Parking: Boston's Fish Pier features plenty of convenient parking.

For more information & to register, go to http://www.amaboston.org/Marketing-on-a-Shoestring-Awards.html

BzzAgent Presents “Valuing Word of Mouth in the Sales Funnel”
This is the second in a series of brief whitepapers intended to stimulate dialogue, discussion and debate around models for valuing social media and word of mouth.” Click HERE to download the whitepaper.

Printing Industries of New England's 2008 Buyers Guide has been printed and will mail before the end of the month. If you would like to receive a copy of the 112-page spiral bound guide which includes an alphabetical listing of more than 400 printing and graphic communications companies from across New England, send an email with your complete mailing address to jscibelli04@I The Buyers Guide also includes a comprehensive cross reference section where you can find a print service provider by their capabilities and product offerings.

The Ad Club is proud to introduce a partnership with Forrester Research
Now, Ad Club members can access specifically selected research documents covering important trends in advertising, marketing, and the digital space. To download your copy, go directly to www.forrester.com/adclub.

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