Essentials of Account Management

ESSENTIALS OF ACCOUNT MANAGEMENT
Date: June 23
Time: 8:30 am-4:30 pm
Location: Liberty Mutual
222 Berkeley St.
8th Floor, St. James Room
Trainer: Marta Stiglin
Audience: Anyone with at least 2 years experience in account management
Price: $495 member / $550 non-member

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices- including the skills, behaviors and attitudes necessary to succeed in account service.

Through a blend of rich content, group exercises, role-plays and coaching the program targets real-world challenges and situations that account managers face in their daily interactions with clients, team members, creative partners and business partners.

Key Topics/Activities

• What makes a great account manager
• What clients want from their agency partner
• How to manage expectations and strengthen relationships
• How to break through as an expert
• Thinking strategically, being solution-oriented
• Bringing business partners into the process
• Managing communications, incl. resolving conflicts

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at clare@adclub.org


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