Professional Development


   

Take a Class / Custom {In} House Training / Faculty / Committee

   

What makes the Ad Club's Professional Development programs so great?


  Something for everyone
Topics include everything from how to sell an idea to how to use social media and much more...

We make house-calls
Contact us to learn more about our customized in-house professional development courses. Current and past Ad Club clients include Staples, TJX, Liberty Mutual, AMP Agency, Bose, Fidelity, and many more...

Non-members welcome!

Have Questions about Professional Development? Contact Molly Sullivan.


2015 COURSE SCHEDULE NOW AVAILABLE!

Upcoming events

    • 31 Mar 2015
    • 12:00 PM - 5:00 PM
    • 5 Longfellow Place, Boston, MA

    SOCIAL MEDIA: Brand Lessons from the Political Battlefield

    DATE: March 31, 2015

    TIME: 12:00PM - 5:00PM  (includes lunch)

    TRAINER: Steve Johnston, Political Brand Strategist

    AUDIENCE:  Anyone responsible for growing and managing a brand's online presence

    PRICE: $399 member | $499 non-member 

    LOCATION: 5 Longfellow Place, Boston

    Consumer brands can increasingly benefit from lessons learned in the rough-and-tumble world of political campaigns. Every company from the largest corporation to the leanest startup is under pressure to sell and grow everyday. For them, every day is Election Day. How will your brand survive and thrive in today’s fast-paced, always-on environment? How will you win The Campaign?

    “Brand Lessons from the Political Battlefield” will outline battle-tested, cutting-edge strategies from the political battlefield that can help you take your brand’s use of digital media and social media to the next level. We’ll review some real-world examples where these tactics worked, look at applications of these principles in the consumer brand world, and set you loose to develop your own game plan that you can begin applying immediately to win The Campaign.

    Key Topics:

    • Focusing efforts through the acquisition marketing lens
    • Turning customers into advocates through engagement
    • Building meaningful customer relationships through video
    • Creating and curating better content
    • Fostering community among your fans
    • Targeting and testing to maximize ROI and achieve your OKRs

    • 16 Apr 2015
    • 9:30 AM - 4:30 PM
    • TBD, Boston

    COPYWRITING ESSENTIALS+

    DATE: April 16, 2015

    TIME: 9:30AM-4:30PM

    TRAINER: Daisy Scott, Award-Winning Writer

    AUDIENCE:  Junior to mid-level copywriters from internal or external agenices

    PRICE: $550 member | $640 non-member 

    LOCATION: TBD, Boston

    How do you get someone’s attention? How do you hold it for a nanosecond longer? Why should a consumer listen to you? What’s the difference between a feature and a benefit? Does it matter? Where can you find ideas?  This full-day course covers essential elements of persuasive writing and includes practical problem-solving, hands-on exercises, and critique. Participants will analyze what works and what doesn’t. They’ll learn techniques that will move them more effectively through strategies and make concepting more productive, drafts stronger, and their final product harder working. This workshop will provide the opportunity to look at and learn from the good, the bad, and those ugly projects we all have to face.

    Key Topics:


    • Understand the major elements of persuasive writing
    • Learn and practice techniques that lead to good copy
    • Learn to mine strategies for nuggets of strong communication
    • Understand and practice what makes a voice or brand
    • Practice working with visuals
    • Practice editing and catching grammar errors
    • Learn to adapt messages to different media
    • Add to your writing toolkit
    • 29 Apr 2015
    • 6:00 PM - 8:00 PM
    • TBD, Boston

    MEIDA: Getting Creative and Making the Most of Digital

    DATES: April 29 | May 6, 13, 20

    TIME: 6:00PM-8:00PM

    TRAINER: Debbie Haggerty, Founder and Owner of Mediaworks

    AUDIENCE:  Anyone interested in learning about the latest trends in print, broadcast, and digital

    PRICE: $550 member | $640non-member 

    LOCATION: SapientNitro, 131 Dartmouth Street, Boston

    Technology has made media one of the most dynamic fields within advertising today. Most of us are clambering for information and a crystal ball. How do we fully understand Social, Mobile, Terrestrial, Digital, Viral, and more? In these sessions we will explore the current spectrum of media options, review Maven-worthy case studies, and plant challenges to elicit from the group examples of why media is the other creative department.Luck favors the prepared.

    This hands on four part class will explore the following topic areas:

    • Architecture - the four main phases of plan development
    • Case Study - shining examples of media at work
    • The Tools - what you need to know about media today
    • Engage/Build - Problem solve with current Client challenges

    Participants will be involved in small group discussions and design/build solution-based media programs to share with the larger group.

    • 30 Apr 2015
    • 11:30 AM - 1:30 PM
    • TBD, Boston
    • 7

    LEADERSHIP: Maximizing Strengths for Women Executives

    DATES: April 30 | May 7, 14, 21, 28 | June 4

    TIME: 11:30AM-1:30PM | 10:30AM-2:30PM on Week 3 (lunch included)

    TRAINER: Colleen Boselli, Principal at Strength Catalyst Partners

    AUDIENCE:  Senior Level Women Executives (limited to 8) 

    PRICE: $1,650 member | $1,850 non-member 

    LOCATION: TBD, Boston

    Women executives face unique challenges in the workplace as they “lean in,” leverage their strengths and juggle many demands. This seminar will deliver big dividends in leadership effectiveness, career development and work/life balance. Through this powerful program, high potential female executives will grow and learn through strengths assessments, personal reflection, sharing of ideas, reading, discussion and co-coaching.

    Key Topics:


    • The strength-based approach to your leadership and management style
    • Spotting strengths; maximizing your roles and values
    • Deepening Awareness of your own strengths using the Realise2 Assessment
    • Recognizing and Creative Strong Movements
    • Identifying and maximizing strengths in others
    • Managing relationships/Building communities
    • 30 Apr 2015
    • 6:00 PM - 8:00 PM
    • SapientNitro, 131 Dartmouth Street, Boston, MA

    CREATIVE CONCEPTS: What's the Big Idea?

    THIS COURSE IS CURRENTLY SOLD OUT

    To be placed on the waitlist, please email Molly Sullivan at molly@adclub.org.

    DATES: April 30 | May 7, 14, 21 | June 4, 11, 18, 25

    TIME: 6:00PM-8:00PM

    TRAINER: Timothy Parcel, Associate Director, SapientNitro (plus guest speakers)

    AUDIENCE:  Aspiring Copywriters and Art Directors in the early stages of their career

    PRICE: $550 member | $695 non-member 

    LOCATION: SapientNitro, 131 Dartmouth Street, Boston

    Luck favors the prepared. Join us for eight weeks as we explore how asking the right questions, sketching early and telling great stories changes worlds and redefines brands.

    This course provides an opportunity to discover new ways to solve problems and bring clarity to your portfolio and presentation. Experienced pros will teach, coach, and critique your work as you explore your ideas across different media.

    Each week, students will hear from guest speakers in strategy and creative as they share their firsthand experience, highlighting campaigns and work for national and global brands. Students will also have the chance to share their work with these seasoned professionals as they work on both their personal portfolios and class assignments.

    Classes meet once a week in the evening for two hours over a period of eight consecutive weeks. Themes that will be explored:

    • Understanding creative strategy and concepting
    • The Big Idea
    • Creating strategies and concepts
    • Thinking inside the box, thinking outside the box
    • Selling and presenting yourself and your ideas
    • Addressing your clients' real business problems
    • 07 May 2015
    • 9:00 AM - 4:00 PM
    • TBD, Boston

    ACCOUNT MANAGEMENT BOOTCAMP

    DATE: May 7, 2015

    TIME: 9:00AM-4:00PM

    TRAINER: Marta Stiglin, Principal at Stiglin Consulting

    AUDIENCE:  Junior to mid-level account managers

    PRICE: $550 member | $640non-member 

    LOCATION: TBD, Boston

    Through a blend of rich content, group exercises, role-plays and coaching, this full-day workshop targets real-world challenges and situations that account managers face in their daily interactions with clients, creative contributors and other agency colleagues. 

    What is the value of an account manager’s role? What does it take to be successful? This hands-on, interactive session covers everything from basics to best practices including the skills, behaviors and attitudes necessary to excel in account management today.

    Key Topics:

    • The role of account management in the agency
    • What you should know about your clients 
    • Articulating program objectives and strategies 
    • Navigating project cycles and critical paths
    • Principles of partnership in working with clients

    Testimonials:

    “This class addresses issues seen within an agency and with clients. It’s what you learn from experience, not from school. I think anyone would find this beneficial.” 

     - Olga Panagopoulos, Marketing Coordinator, Allen & Gerritsen

    “This class helped me reaffirm that I am in the right field, helped me get a better sense of obstacles other account managers face, and left me with some great new skills that I can bring back to the agency. I definitely recommend it to new account managers or those that are looking to brush up on their skills.”

    - Ashley Hopkins, Account Manager, HCC Marketing, Inc.

    "A fast-paced course that held my attention all day."

    -Sara Stone, Account Executive , IDEXX Laboratories 


© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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