For Release:Celebrating 50 years of
creativity: The Ad Club announces winners of the 2010 Hatch Awards
anniversary presented a retrospective look back at the local industry under the
theme “a great idea is great forever”
BOSTON, Mass. –
More than 900 marketing and advertising dignitaries representing the nation’s
most recognizable brands and agencies attended The Ad Club’s 50th anniversary
of the Hatch Awards at the Citi Performing Arts Center Wang Theatre on Thursday, Oct. 14, 2010.
Under the theme
“a great idea is great forever,” the event celebrated the past 50 years of
creativity in the region, and honored the top current creative work found
throughout New England’s advertising and marketing industry.
Earlier this year The Ad Club
flew in an all-star crew of judges representing some of the nation’s top
agencies. They paged through 892 entries from more than 100 different
companies. At the ceremony,
The Ad Club awarded 23 gold winning entries, 98 silver winning entries and 109
bronze awards. New categories this year
include “mobile application,” “best spot for super budget under $15,000,” “experiential”
brands have been honored by the Hatch Awards over the past 50 years, including
John Hancock, Liberty Mutual, Dunkin Donuts, Ocean Spray and Fidelity,” said
Kathy Kiely, president of The Ad Club. “This year’s winners were honored for
their traditional work, as well as for their creative work in digital, mobile,
social media and web categories. While our platforms have changed over time,
the marketing fact remains – ‘a great idea is great forever.’”
In addition to
well known agencies such as Arnold Worldwide, Hill Holliday and Mullen, newer
agencies in the Hatch 50 spotlight included Allen & Gerritsen, Brand
Content, Fort Franklin, Full Contact, PJA Advertising, BEAM Interactive, MMB
The awards show is named in
honor of the late Francis W. Hatch (1897- 1975), who began his career in
advertising at BBDO and went on to become the head of their Boston office. He
was a copywriter, songwriter, storyteller and humanitarian. In choosing the
title of this event, award show founders decided that it would carry the name
of a person who was respected for the qualities for which The Ad Club stood.
Hatch was unanimously selected.
At present day, Kiely
says the local marketing communications industry is strong. The Ad Club
released a benchmark study with the Boston Redevelopment Authority this summer.
The marketing and communications sector has a direct effect of $16.3 billion on
the MA GRP and is responsible for more than 143,000 jobs in the Commonwealth,
equaling 4.4% of total jobs.
A complete list of The Hatch Awards gold
and silver winners is available by request. The specialty award-winners of the
2010 Hatch Awards include the following:
Marketer of the Year
This award is given to a
company who is partnered with a Boston agency, and is committed to excellence
in branding and to the Boston creative economy.
Winner: Fidelity Investments
work with agency Arnold Worldwide in keeping Boston’s creative industry vibrant
over the years, including the recent “Green Line” campaign.
Presented to a junior creative person that is recognized by their
company as extraordinary.
Winner: Julie McCullagh, associate web designer at
Conover Tuttle Pace
The Ad Club partnered with Boston.com and selected 9 commercials. The
online audience judged and rated the ads.
Winner: Arnold Worldwide for the
spot “Doc Quiz” for client
Yahoo! Digital Innovation Award
This is a new specialty award that recognizes the most
creative use of digital media. Yahoo! hosted a contest between five of the top nominees,
which received more than 5,000 votes from the industry.
for its ‘Clink Clink’ phone application, which allows users to share contact
information instantly and celebrate at the same time.
Best of Show
Selected by the Hatch
Awards judges, the award represents the ‘cream of the crop’ of all submissions
into the 2010 Hatch Awards.
Winner: Brand Content for their newspaper
campaign called “Father Daughter,” created for the Boston Breakers.
The Ad Club
worked with partnering teams from Arnold Worldwide and Cramer in producing the
awards show. Additional sponsors include Yahoo!, Allen & Gerritsen, Boston
Globe Media, The Creative Group, John Hancock, Liberty Mutual, Ocean Spray, adbeast,
Boston Business Journal, Cakes for Occasions, Digitas, Moody Street Pictures,
UniGraphic, Aerva, Inc., AMP Agency, Cone, Conover Tuttle Pace, Continuum,
LocaModa, Ogee, Modernista!, Original Art Studios, PARTNERS+simons, Soundtrack
and Finish Editorial.
About The Ad Club:
Founded in 1904, The Ad Club is the trade group for the New England
communications industry. Focused on networking, professional development,
advocacy, and diversity, The Ad Club organizes more than 30 events and programs
every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff
Awards highlight and celebrate the latest in new media and the digital
landscape. The Ad Club's membership represents the best in class advertising
agencies, media companies, and brands in the New England region.
For more information on The Ad Club, visit www.adclub.org
and follow The Ad Club on Twitter
Contact: Marsha MacEachern