Barbara Goose
Co-Chair, CMO
John Hancock

Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans.  Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer. 

Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs. 

Ms. Goose serves on the board of Cradles to Crayons and as co-chair of the Board of the Ad Club of Boston. She has also previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center. 

Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University. She lives in Boston’s South End with her husband Jon, 2 boys and Mini Australian Shepard “Bear”.


Andrew Graff

Co-Chair, CEO
Allen & Gerritsen

Andrew Graff is the CEO of Allen & Gerritsen.  Allen & Gerritsen is a 27 years young advertising agency with an entrepreneurial spirit. Always focused on what’s next, A&G view the agency as a lab, incubating ideas to build business. It is ranked the #1 best place to work in the country by Advertising Age and one of the top companies to work for in Massachusetts by the Boston Business Journal & The Boston Globe. Andrew has spent 25 years in the marketing field and has been a member of the executive team at Allen & Gerritsen since 1995. He received his B.S. from University of Maine and an M.B.A. from Suffolk University.


Sarah Fay
Managing Director
Glasswing Ventures

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth. 

In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity. 

An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for Social Marketing campaigns. Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. Additionally, Sarah regularly addresses audiences at major marketing conferences and participates on a number of company and industry boards.


Katherine Klingler
Senior Vice President and Chief Marketing Officer
Blue Cross Blue Shield of Massachusetts

Kathy leads the Product, Marketing, and Digital teams at Blue Cross Blue Shield of Massachusetts and is responsible for developing and bringing to market products and services that strengthen competitiveness and create exceptional experiences for customers and members. She is helping to lead the evolution to become a more consumer focused company, and ensures the brand strategy drives deeper engagement with both employers and members.

Kathy joined the company in February 2017, bringing with her over 25 years of experience solving business challenges through product development, branding, marketing, and communications across several industries. Before joining Blue Cross, Kathy served as SVP and Chief Marketing Officer at Kaplan Higher Education, where she was responsible for the company's national marketing efforts focused on student acquisition, retention, engagement, and brand management. Kathy was also the EVP and Chief Marketing Officer of Santander Bank, where she led marketing and communications for the U.S. division, including their bank-wide rebranding to transform Sovereign Bank to Santander. Prior to that, Kathy held senior marketing positions for several financial services organizations, including Fidelity Investments, John Hancock Financial Services and was a senior consultant with KPMG in both the US and UK.

Kathy received her Bachelor of Science degree in Accounting and Management Information Systems from Widener University. She serves as a member on the Executive Board of the Ad Club of Massachusetts, Executive Board of Horizons for Homeless Children, and Corporate Executive Council of WGBH.

 

Andy Reinhard
Sr. Agency Development Manager
Amazon Advertising

Andy is responsible for helping to shape Amazon's agency partnership strategy and building strategic partnerships with the largest global holding companies. Focused on executing global partnership arrangements, evaluating Ad Tech platforms for integration and, building scalable processes enabling agencies to adopt and deliver data rich results across the Amazon media ecosystem. Prior to Amazon, Andy worked in various roles at AOL and Yahoo! in Boston.


Brad Rinklin
CMO
Carbon Black, Inc.

Brad Rinklin is currently the CMO for Carbon Black, Inc. Previously, Brad served as the CMO of EZE Software, and before that, the Senior Vice President and Chief Marketing Officer for Akamai where his responsibilities included leading Marketing & Corporate Communications, Product Marketing, Partner Marketing, Sales Productivity and Channel organizations. Mr. Rinklin has over 19 years of high-technology sales, marketing, training and business development experience.

Mr. Rinklin joined Akamai in 2000 as a member of Global Sales where he held several roles including sales engineering and sales management. He was appointed Director of Sales Productivity & Global Field Marketing in 2002 where he built the Sales Productivity and training departments within Akamai and introduced lead and account development to the marketing process.

In 2006, Mr. Rinklin was promoted to Vice President of Marketing and evolved the department over the next 4 years into a global department with leadership in EMEA and Asia. In 2010, he added global channels to his responsibilities and has solidified and grown partner relationships with companies such as IBM, Verizon and HP.
Prior to Akamai, Mr. Rinklin owned and operated high-tech computer training centers for New Horizons Computer Learning Centers.

Mr. Rinklin has a B.S. in Marketing and Economics from Baylor University and post-graduate education from Harvard Business School and MIT Sloan School of Management.


George Sargent
President, Boston
Havas Media

George serves as President of Havas Media Boston and leads the integrated Havas Village team serving Fidelity Investments. George oversees the satisfaction and growth of clients and employees, driving his teams to deliver client-centric solutions focused on creating meaningful connections with consumers. 

George has been with Havas Media since 2013 and previously served as Group Media Director for Fidelity Investments. His publishing experience (WSJ Digital), and roles in ad tech (YuMe, Digilant) give him a broad understanding of supply-side media economics and the evolving approaches to media transaction. George's unique background allows him to bridge the gap between content owners, platforms and marketers, creating idea-led strategies that leverage the broad spectrum of tools and transactions that marketers have at their disposal. 


Baba Shetty
Chief Strategy Officer, Commercial
Syneos Health

Baba Shetty leads the commercial strategy group for Syneos Health, responsible for teams and solutions supporting insight, innovation, market research, trends, behavioral science, and data science – all in service of client success.

Prior to Syneos Health, Baba was Chief Strategy and Media Officer at DigitasLBi, overseeing all media groups including programmatic, mobile, social, search, and media technology. In 2015 DigitasLBi won four Adweek Media Plan of the Year awards — the most wins ever by a single agency in a single year. Baba was previously CEO of Newsweek / Daily Beast, which won the 2013 Webby award for best news site. Fast Company dubbed the all-digital re-launch of Newsweek.com, which he led, “a new model for online magazines”. From 2005 to 2012 Baba worked at Hill Holliday, serving first as Chief Media Officer and then adding the role of Chief Strategy Officer. While there, Baba led strategy for two client programs that each won a Cannes Lion.

Prior to Hill Holliday, Baba spent three years as a research director and principal analyst at Forrester Research in Cambridge, MA. While at Forrester, Baba advised clients on a wide variety of digital topics, including interaction design best practices and digital marketing. Baba also worked seven years at BMW, leading marketing communications for the U.S. market. He was part of the team that initiated the BMW Films project, which inspired and won the first Cannes Titanium Lion, became a Harvard Business School case study, was inducted into the permanent collection of MOMA, and was named one of the 10 Best Digital Ideas of the Decade by the One Show.

Baba is an avid student of brand, media and digital excellence : he was one of seven Grand Effie judges in 2014; a Cannes Lion Media juror in 2015; and the Jury Chair for the 2015 Adweek Media Plan on the Year awards. Baba previously served on the advisory board of Maven Networks, an online video company acquired by Yahoo! for $160 million.

 

Cindy Stockwell
Chairman Emeritus

Bio Coming Soon!


Paul Alexander
Chief Marketing and Communications Officer
Eastern Bank

Paul Alexander is the Chief Marketing and Communications Officer for Eastern Bank, based in Boston, Massachusetts. He reports to Bob Rivers, the Chairman and CEO. His goal at Eastern is to create and implement marketing and communication strategies that build bottom-line business results, brand equity, and employee engagement. 

Before Eastern, Paul served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 global property and casualty insurance company, where he held responsibility for all corporate brand marketing, advertising, communications, public relations, meeting management and event strategy, and major sports sponsorships. In this capacity, Paul set the direction of Liberty Mutual’s communications strategy, built a high-performing communications team, and led the negotiations to secure Liberty Mutual’s first-ever global sponsorship -- Liberty Seguros Brazil’s sponsorship of the 2014 FIFA World Cup -- as well as Liberty Mutual’s sponsorship of the U.S. Olympic and Paralympic teams and the U.S. Men’s and Women’s National Soccer teams. He was recognized as “Financial Marketer of the Year” in 2011 by the Financial Communications Society and was nominated for “Sports Sponsor of the Year” in 2014 by the Sports Business Journal. At Liberty Mutual he established new marketing campaigns and strengthened existing internal communications channels. Under his leadership, the company re-launched its national advertising, revamped its intranet, established internal social media forums and a social media center of excellence, facilitated mobile access for its employee portal, and provided live streaming for CEO town hall company meetings – which enhanced sales growth and employee engagement at Liberty Mutual.  

Previously, Paul was Vice President of Global Advertising and Design for the Campbell Soup Company, where he led brand positioning, creative strategy, advertising development, packaging design, commercial production, and interactive marketing. In this role, he held responsibility for the worldwide media budget for brands including Campbell Soup, Chunky, Pepperidge Farm, V8, Arnott’s, Erasco, Liebig, Pace, Prego, and Godiva. 

Prior to Campbell’s, Paul spent fifteen years at Procter and Gamble (P&G) as a Director of Advertising Development and a Brand Manager -- twelve years in Cincinnati, Ohio and three years in London, England, where he had been selected for an international assignment leading Global Advertising Development for Procter and Gamble’s Paper Sector, including two of P&G’s billion-dollar brands, Charmin and Bounty.

Paul began his career at Time Inc. as a Circulation Manager for Money Magazine, where he developed and led direct response TV campaigns, including creative selection, production, media planning, and analysis. 

Active in the community, Paul is a member and chair of the Board of Trustees of Myrtle Baptist Church in West Newton, MA and serves on the Board of Directors of several non-profit organizations including Feeding America (Emeritus), The Partnership, Incorporated (Vice-Chair) and the Ad Club of Boston. He is also Treasurer and Chair of the Finance Committee of the Association of National Advertisers (ANA) and a member of the board of advisors of the Museum of Fine Arts in Boston. Paul earned an MBA from Harvard Business School and his undergraduate degree in government and political science from Harvard College. He is married to Evelyne Martial and has two adult children, Fay and David.

 

Kate Ardini
AVP, Brand Strategy & Advertising
John Hancock 

Kate Ardini is the Assistant Vice President, Brand Strategy & Advertising at John Hancock. She is a brand-builder and marketer with extensive experience developing and executing integrated marketing campaigns for the Financial Services industry. At John Hancock, she is responsible for overseeing the company’s advertising campaigns and supporting media strategies. Prior to John Hancock, Kate held marketing roles at Deloitte and at a New York City based Broker-Dealer. Kate graduated from New York University and currently resides in Boston.

 

Fred Bertino
President
MMB 

Fred Bertino was President and Chief Creative Officer at Hill Holliday. Under Fred’s leadership, Hill Holliday grew from $300 million to $1.2 billion, winning international awards such as the Grand Clio, Cannes Lion, the Grand Effie, The One Show and the British Art and Designers Club. Wanting to use his ideas on how to run a new type of agency, Fred founded MMB nine years ago and has grown MMB into one of New England’s biggest, most diversified and respected agencies.

Melanie Boulden
Global Head of Marketing and Brand Management
Reebok 

As a member of Reebok’s executive leadership team, Melanie holds the most senior marketing role within the company. In this role, she is responsible for Reebok’s marketing vision, strategy and execution globally, optimizing the brand’s capabilities to lead a world-class modern marketing organization. Melanie joined the organization in May 2018 to spearhead the brand’s revitalization, reigniting Reebok’s connection to fitness, pop culture, fashion and entertainment.

Prior to joining Reebok, Melanie was Senior Vice President of Global Marketing at Crayola. She led the company’s marketing organization in the areas of consumer insights, product innovation, portfolio management, marketing communications and consumer affairs. Previously, she spent eight years at Kraft Foods in various positions of increasing responsibility. Melanie has also held senior marketing roles at Henkel Consumer Goods, where she spearheaded the revitalization of the company’s flagship US brand—Dial. She was also one of the first US marketers selected for a global expatriate assignment at Henkel’s headquarters in Düsseldorf, Germany.

Melanie received a Bachelor of Science degree from Iowa State University. She was captain of the women’s basketball team and the 1994 Female Student-Athlete of the Year for her accomplishments on and off the basketball court. She received her Master of Business Administration from The University of Iowa, with concentrations in marketing and finance.


John Della Volpe
Founder + CEO
Social Sphere, Inc. 

John is one of the world’s leading authorities on understanding global sentiment, opinion and influence – especially among Millennials and in the age of digital and social media. He has advised heads of state, Fortune 100 CEOs, military generals, sports leagues, athletes and entertainers and has turned his recent insights into tools that help companies and organizations use social media analytics to identify and empower their most important stakeholders. John also serves as the Director of Polling at Harvard’s Institute of Politics undefined and in 2008, he received an Eisenhower Fellowship for which he traveled extensively throughout China, Hong Kong, and Korea (including a supervised day in North Korea) studying Millennials and the use of the Internet. He has keynoted numerous conferences around the world speaking on the impact that the Millennial generation and social media are having on our economy, politics and culture, most recently at the Swiss Media Forum in Lucerne, Switzerland. John is a regular contributor to the New York Times political coverage, the Huffington Post, WBUR’s Cognoscenti and other online and offline channels. John remains active today as a mentor to two 2013 Harvard President’s Challenge finalists who are creating a crowd-sourced map of the human genome; he is President of the New England Association of Eisenhower Fellowships and is a member of their Global Alumni Steering Committee.


David Dintenfass
CMO
Fidelity Investments

David Dintenfass is Chief Marketing Officer and Head of User Experience Design at Fidelity Investments. In his role, Mr. Dintenfass leads Fidelity’s retail client strategy, segment management, customer acquisition, media, digital marketing, user experience design, branding, and creative development. Mr. Dintenfass was previously Head of Segment Marketing and Acquisition for Personal Investing, leading Fidelity’s consumer segmentation strategy, client experience design, and marketing strategy. Prior to joining Fidelity in July 2015, Mr. Dintenfass spent five years at Bank of America, Inc. and Merrill Lynch, in a variety of strategy and marketing roles including Head of Marketing for Consumer Banking and Wealth Management, leading marketing and digital sales across Merrill Lynch and Bank of America’s Consumer Bank. Prior to Bank of America, Mr. Dintenfass was at Procter & Gamble, Inc. in a variety of global and domestic business management roles. Mr. Dintenfass started his career as a consultant at McKinsey & Company, Inc. Mr. Dintenfass received a dual bachelor of arts degree in Economics and International Relations from Brown University and an MBA from Harvard Business School.


David Edelman
CMO
Aetna

As Chief Marketing Officer, Dave leads the research, design, development and delivery of all marketing activities across the enterprise. He works closely with our segment leaders to advance the Aetna brand and deepen the company’s digital and consumer-centric marketing to drive profitable growth. During his tenure at Aetna, Dave has been named one of the world’s most influential CMOs, as well as one of the 25 most interesting CMOs to follow on Twitter for healthcare, digital and technology. Dave joined us from McKinsey where he co-led the Global Digital Marketing and Sales Practice. He was responsible for the cross-functional team that sets clients’ roadmaps for digital transformation, while also bringing hands-on expertise in analytics, technology, program development, and process redesign. Dave wore two hats at McKinsey, serving also as chief marketing officer for McKinsey’s Marketing and Sales practice. Prior to McKinsey, Dave was at Digitas for nine years, most recently as executive vice president for the Strategy and Analysis practice. Earlier, he was a partner with the Boston Consulting Group where he helped to build BCG’s “Segment-of-One Marketing” and “E-commerce” practices. Dave received his bachelor’s degree in Economics from Harvard College and his MBA from Harvard Business School. David is a known thought leader in marketing, with over one million followers as an influencer on LinkedIn. He speaks at many marketing conferences, and has published two lead articles in the Harvard Business Review.


Kelly Fredrickson
President
MullenLowe, Boston & New York

As President of MullenLowe Boston, Kelly is focused on partnering with strategy and creative to make the work great; expanding the agency by delivering new ideas and value to existing and prospective clients; and fostering a culture of innovation and collaboration. She's a part of a leadership team responsible for almost 500 integrated marketing professionals across the agency’s full range of hyperbundled services, including strategy, creative, media, and public relations. Boston is home to the teams who work with many of the agency’s most progressive and innovative clients, including JetBlue, Royal Caribbean, American Greetings, and Burger King. In addition to her extensive experience as SVP, channel marketing executive, at Bank of America, Fredrickson brings a deep knowledge of working inside creatively driven agencies. She was chief of staff at Modernista! during their emergence as a national creative powerhouse on brands like Cadillac, Hummer, TIAA-CREF, and Project RED.


Stephanie Games
AVP, Marketing Services
The TJX Companies

Stephanie Games comes to the TJX Companies with over 20 years of experience in the Advertising industry. As AVP of Marketing Services, Stephanie leads the 32 person in-house agency responsible for Art Buying, Project Management, Production, and Studio servicing all three retail brands: T.J.Maxx, Marshalls and HomeGoods. Prior to joining TJX, Stephanie ran her own consulting firm where she brought her experience in the Creative Services field to partner with agencies and corporations in order to implement best practices and streamline process. Prior to that she was VP – Executive Production Manager at Arnold Worldwide and held similar positions previously at Hill Holliday and Bronner Slosberg Humphrey (Digitas). With her numerous years of experience, Stephanie maintains active involvement in the advertising industry and has established long-standing partnerships with agencies and vendors alike. Currently, Stephanie belongs to IHAF (In-House Agency Forum) serving as the representative for the TJX Companies. Most recently, she has worked with the Brain Aneurysm Foundation in an advisory capacity supporting them in their fund-raising and brand awareness efforts.


Pat LaCroix
Head of Global Media & Sponsorship
Bose Corporation

Pat LaCroix leads Global Media & Sponsorships for Bose Corporation.  In this role, Pat manages all relevant agency partners, overall media strategy & investments and major partnerships across the world including the NFL, Rory McIlroy, F1, USSA and notable music/entertainment relationships.

Prior to joining Bose in 2014, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level roles in the media departments of both Mediahub/Mullen and Havas Media Boston servicing blue chip accounts such as Fidelity, Goodyear and National Geographic.

Pat currently resides in Westborough, MA with his wife, Tracy, and three young children.


Don Lane 
CMO 
Saucony

Don Lane is Chief Marketing Officer for Saucony. In this role, he is responsible for providing strategic development and execution of Saucony’s global marketing initiatives, including brand positioning, direct-to-consumer, advertising and digital strategies.

Previously, Don was DraftKings' Senior Vice President of Brand & Creative. He created DraftKings' brand platform, "The Game Inside The Game," installed several new capabilities (brand strategy, consumer insights, integrated marketing, creative operations) and also led the social and creative teams. 

Prior to DraftKings, Don spent 21 years at Arnold Worldwide, most recently as Managing Partner, Executive Director, where he helped build some of the world's most iconic brands, including Volkswagen, ESPN, Volvo, Carnival & Titleist. He was the global director for Volvo, leading teams in North America, Europe and Asia. And he was a leader on the team behind Volkswagen’s iconic "Drivers wanted®" campaign, winning 13 EFFIEs in 10 years. 

Don’s leadership style was profiled in Adam Grant’s New York Times’ best-seller, "Give and Take."

Don graduated from the University of Richmond with a degree in journalism and concentration in sports marketing. He resides in Boston with his wife, Karen, and three children. 


Melissa Levy
SVP, Group Director
Digitas North America


Melissa Levy is Senior Vice President, Group Account Director at DigitasLBi, responsible for leading large scale omni-channel client engagements.  In addition to her client leadership role, Melissa heads the Account Management practice in the Boston office, and is the national lead for Women@Digitas, a program focused on the development and growth of future female leadership within the organization.

Melissa has been with DigitasLBi for over 10 years in both the San Francisco and Boston offices.  She has lead strategic and marketing initiatives on behalf of many Fortune 500 Companies. Including HP and PayPal.  Prior to DigitasLBi, Melissa worked on key accounts for MRM, MarchFIRST, and for multiple consumer e-commerce startups. 

Melissa holds an undergraduate degree in Business Administration from the University of Vermont, and a MBA from Babson College.  She resides on the South Shore of Boston with her husband, three sons and two dogs. In her free time she loves to cook, garden and travel.


Eran Lobel
CEO, Executive Producer
ELEMENT Productions

Eran Lobel founded Element Productions in 1998 and grew it into one of Boston’s premiere full service, production and post-production companies. He plays the dual role of creative visionary and financially responsible adult, and leads a talented team of directors, producers and editors. Element produces award winning content for commercial advertising, web video, television programs and long-format films. Element works with top brands such as Nike, GMC, Subway, Dunkin Donuts, Buick, Fidelity, Verizon, Hasbro, and ESPN. Their clients include Hill Holliday, BBDO, MMB, Digitas, Saatchi & Saatchi, and Arnold. The day Eran Lobel stumbled upon the craft service table solidified his commitment to an industry that serves free food. In his over 20 years in the business, Lobel has worked his way up from the free coffee and donuts as a production manager to his 3 power lunches a day as an executive producer. Through it all he has excelled at producing national commercials, documentary films, television shows, and music videos. His most recent passion is integrated media and multi-platform programming. Eran has been recognized as a long-time leader in the Boston production community. He is an active member of the Association of Independent Commercial Producers (AICP) and the Massachusetts Production Coalition. Throughout his career, he has won numerous awards for works he has produced including several Emmys, Tellys and Summit Awards for television and film excellence. But his proudest accomplishment is having a sushi restaurant in almost every state know his order by heart.


Lynne Montesanto
Publisher
Boston Magazine

Lynne Montesanto started her career in the media department of Bozell, Jacobs, Kenyon and Eckhardt, in Boston, and has been in the Boston market her whole career.  After media department stints at Ingalls, Quinn and Johnson; where she worked on the Ocean Spray, TJ Maxx, and MA Tourism accounts, and at Houston Effler; where she oversaw the media campaigns for Converse, Papa Gino’s and NEC, Lynne switched sides of the desk, and got into advertising sales.  Her ad sales positions included PC Magazine and Fast Company, prior to joining The Wall Street Journal.  She is responsible for overseeing print and digital sales for The Wall Street Journal and The Wall Street Journal Digital Network (WSJ.com/MarketWatch.com/Barrons.com/SmartMoney.com/AllThingsD.com), SmartMoney, and WSJ. Magazine, covering New England and Eastern Canada.  Lynne is a graduate of The University of New Hampshire, and she lives in Lynnfield, MA, with her husband, Pete, and her children, Whitney and Jack.


Aaron Niederhelman
Co-founder & CEO
OneHealthAg

A lifelong advocate of healthier and cleaner food, Niederhelman was selected as a 2015 Eisenhower Fellow. Programs in Europe and the Middle East offered insight into ramifications of an ever shrinking planet.  With focus on collaborating with diverse stakeholders to promote economic growth and greater good from well sourced food with regional provenance – Niederhelman previously co-founded the EAF Agrarian Fund. Now, along with his efforts to modernize meat supply through OneHealthAg, Aaron works with key brands in North Atlantic fisheries to promote Northeast Seafood as a gold standard and pillar in a regional food-shed.  Committed to a future of circular economies, Niederhelman serves on numerous boards ranging from civic engagement to environmental stewardship, and is host of  Sourcing Matters  podcast.  details:    aaron.farm


Osman Rana
SVP Brand, Media & Creative Integration
Santander

Osman Rana is Senior Vice President, Brand, Media and Creative Integration at Santander Bank. Primary responsibilities are to develop and nurture the relatively new brand in the Northeast. Osman has over 15 years of experience in marketing and advertising. He has worked in New York, Bahrain, Abu Dhabi and Boston helping brands like TD Ameritrade, The Economist, Dell, Progressive, Gulf Air, Etihad Airways, Jack Daniels and American Express reach their full potential through integrated brand building and demand generating work. An avid golfer and photographer (www.oranaphotography.com), Osman lives in Scituate with his wife Meghan and two sons Harrison and Owen.


Tarun Rathnam
Head of Industry
Google

Tarun is a seasoned leader of growth teams at tech companies. His experience spans multiple  technology verticals including consumer hardware, semiconductors, B2B SaaS, and adTech. He  currently leads Google’s B2B Advertising practice, based in Cambridge, MA; overseeing sales and  advisory services for SaaS, Service & Industrial markets. Prior to Google, he worked in product management & business development roles at Apple, and  channel sales & marketing roles at Texas Instruments. Tarun holds engineering degrees from Georgia  Tech and the University of Maine, as well as an MBA from MIT. In his free time, Tarun advises early stage tech startups in the Boston area and enjoys playing tennis in local leagues.   


Chip Rives
CEO
Riddle & Bloom

Bio Coming Soon!


Cheryl Savage  
Director of Sales
Independent

Bio Coming Soon!


Kiran Smith
CEO
Arnold Worldwide

Arnold’s CEO, Kiran Smith, brings a diverse range of experience and capabilities within creativity, data, marketing and consulting to her role. She has held a number of brand marketing leadership roles previously, including Brookstone, Stride Rite and Shaw’s Supermarkets. In addition, Kiran has a strong background in professional services, having worked for a number of years at Accenture and Alliance Consulting Group servicing a variety of iconic global brands.

In her most recent role, Kiran was Chief Marketing Officer at Brookstone. She was hired to re-energize a 55-year-old brand, modernizing capabilities and building a customer first approach across the e-commerce platform as well as the 210 retail stores (mall and airport) nationwide. She was responsible for the full range of marketing, from analysis and strategy to tactical. The role also included P&L responsibility for wholesale (B2B) channel sales and the customer service center.

Prior to this, she worked at Stride Rite as Vice President, Marketing and led the team responsible for the flagship Stride Rite brand, as well as all children’s products for core brands Sperry Top-Sider, Saucony, Keds, Merrell and Hush Puppies. She managed the $15M+ marketing budget across 300+ retail stores, 2000+ wholesale customers and the e-commerce business. She also led the customer-specific marketing plans for key wholesale customers, including Nordstrom, Dillards, Amazon, Zappos, and Journeys Kidz. She coordinated international licensed partners in the Asia-Pacific, Middle East and Latin America markets, focusing on opening new doors and “shop-in-shop” formats to drive sales growth. She also oversaw consumer insight research, including segmentation and brand campaign development, as well as both internal and external creative for campaign development, trafficking and production.

Kiran holds a BA in Computer Science with a minor in Spanish from Bucknell University and an MBA from the Tuck School of Business at Dartmouth College. She is an active alumna for both institutions, regularly going back to teach in the classroom and serving as a class agent for alumni giving. She lives in the Boston area today with her husband and three children.


Marc Sutter
Group Director, Platform Sales
Verizon Media Group

Bio Coming Soon!


Sam Thompson
Senior Managing Director
Progress Partners

Sam is a Senior Managing Director, providing guidance to growth stage companies in Media, Marketing, and Enterprise software and technology. He is also an investor and advisor to early-stage technology companies as a Founding Partner at Progress Ventures, an early-stage venture fund that invests in media and marketing technology companies.

Sam works with companies to develop strategic partnerships, and organize and act upon merger and acquisition strategies. Areas of particular focus include enterprise software and the convergence of marketing and retail technology, where Sam has built a strong strategic network for both early and growth stage business alike. Before banking and investing in software and technology, Sam was an entrepreneurial manager with a twelve-year history in media sales, business development and leadership.

Prior to joining Progress Partners, Sam held interim positions in management of design at Pod Consulting and The Procter & Gamble Company, finance and sales at the Phoenix Media/Communications Group, and client relations at IGN Entertainment, Inc., and Snowball.com. Sam began his career in commercial photography after graduating with a BA in Fine Arts from Lewis & Clark College in Portland, OR, and then earned his MBA from the F.W. Olin Graduate School of Business at Babson College, Magna Cum Laude.

Sam has brought his passion in business to the non-profit world as a former Managing Director of the MassBike (www.massbike.org) board of directors and now maintains his passion for cycling through the founding of the Kendall Square Bicycling Association that runs regular networking rides for business professionals. Sam regularly coaches leadership to undergraduate students and guest lectures in classes at the F.W. Olin School at Babson College. He also serves on judge’s panels for venture and business plan competitions at Babson and MIT. When not involved with business matters, Sam enjoys road and mountain biking, tennis, nordic and alpine skiing, stand-up-paddle and surfing, as well as photography. He lives in Cambridge, Massachusetts with his wife and two children.

Sam Thompson is a Series 7, 63, and 79 registered representative of an independent broker/dealer, Applied Capital. Member FINRA/SIPC.



Tony Weisman
CMO
Dunkin' Brands

Tony Weisman was named Chief Marketing Officer for Dunkin' U.S. in September 2017. He is responsible for all facets of Dunkin' marketing, including product innovation, field marketing, consumer insights and advertising. With nearly three decades of advertising and marketing experience, Tony is one of the premier marketing and advertising executives in the country. Prior to joining Dunkin' Brands, he spent ten years at DigitasLBi, most recently serving as CEO of DigitasLBI North America. Tony set the strategic course and vision for the agency's largest region, with clients including American Express, Sprint, Delta and eBay. Two driving forces have remained constant throughout Tony's extensive career: his love of advertising and his entrepreneurial spirit. Often referred to as DigitasLBi's "Chief People Advocate"; during his tenure, he served as the agency's vocal champion for culture, diversity, and talent. Under Tony's leadership, DigitasLBi received numerous accolades, including Advertising Age Best Places to Work (#4); Adweek's Media Plan of the year; LinkedIn's Most InDemand Employers; IAB's Most Awarded Agency of the Decade; and MAIP Agency of the Year. In recognition of his unique contributions and accomplishments, Tony was most recently awarded the 2015 Silver Medal from Chicago Advertising Federation (CAF). In 2018, Tony was named one of the World's Most Influential CMOs by Forbes in its annual report which takes a comprehensive look at individuals who are the best at driving transformational change within and outside their organizations, while also lending their voices to broader industry conversations. Prior to Digitas, Tony was Chief Marketing Officer at DraftFCB Chicago and held various management positions at Leo Burnett. Tony is a proud graduate of Brown University and can often be found on his sailboat with his family.






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