Professional Development: Building Digital Marketing Strategies

  • 20 Oct 2016
  • 1:00 PM - 5:00 PM
  • Havas Media, 10 Summer Street, 5th Floor, Boston, MA 02110
  • 4



DATE: October 20, 2016

TIME: 1:00PM-5:00PM

INSTRUCTOR: Steph Parker

PRICE: $450 member | $525 non-member 

LOCATION: Havas Media | 10 Summer Street, 5th Floor 


In today's dynamic digital marketplace, it's not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers- users of the digital technology we leverage for our campaigns- are savvier than ever, desiring information and experiences on-demand. And, they're empowering the choices for where they spend their time, effort, and money with research. They are growing increasingly skeptical of any branded content that may secretly try to sell them something.

In this course, we'll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect. We'll also review the basics of user behavior and psychology as they pertain to the consumer journey, identifying marketing opportunities that create a positive user experience.

*Registration is non-refundable


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