Professional Development: Writing Creative Briefs That Lead to Brilliance

  • 06 Apr 2017
  • 9:30 AM - 3:30 PM
  • SapientNitro 131 Dartmouth St., Boston
  • 8


Registration is closed

Writing Creative Briefs That Lead to Brilliance

DATE: April 6, 2017

TIME: 9:30AM-3:30PM


Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

PRICE: $550 member | $640 non-member 

LOCATION: SapientNitro 131 Dartmouth St., Boston


The goal of this workshop is to help develop skills that result in developing the best creative executions to meet the marketing and business goals and objectives. Whether you are writing the brief, approving it or using it to evaluate creative, this class will provide you with the tools you need to get the best strategic thinking out of your team. The training focuses on how to write clear and concise briefs so that the creative team can develop multiple on-strategy breakthrough executions.

We’ll cover the following topics:

·      Purpose and role of the Creative Brief

·      Who should develop it

·      Who should use it

·      Who should manage it

·      Techniques for writing through the eyes of your customer

·      Techniques for writing insightful briefs

·      Techniques for using the brief to inspire the creative team  

·      Techniques for evaluating and selling the creative based on the brief

*Registration is non-refundable


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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