Professional Development: Journeymapping for Smarter Strategic UX Decisions

  • 15 Mar 2018
  • 9:00 AM - 5:00 PM
  • Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA
  • 2


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Journeymapping for Smarter Strategic UX Decisions

DATE: March 15, 2018

TIME: 9:00-5:00PM


PRICE: $550 member | $640 non-member 

LOCATION: Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA


Finding empathy with your customer can help designers, managers and marketers offer products and services that fulfill basic human needs and generate revenue. But empathy is a moving target: feelings, mindsets and behaviors are constantly in flux. That's why any strategy based on a fixed persona or single interaction point will have limited success. Instead, companies must weave together significant moments from multiple perspectives in order to map a composite journey.

Journeymapping is a user-centered approach to document the way emotion, perception and behavior change over time. By highlighting both painful episodes and positive events, the process exposes vulnerabilities and suggests areas for improvement. And because journey maps are visual and narrative artifacts, the methodology is a powerful way for organizations to plan.

In this two-part class, students will create their own journey maps, using the arts-informed method developed by Caleb Brown.

If your company is looking for opportunities to be more empathic and drive innovation, this is a simple, visual protocol to learn. It keeps real people at the core, and displays directional insight (including quantitative data) in an appealing, visual way.

*Registration is non-refundable


© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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