Essentials of Account Management

  • 23 Jun 2011
  • 8:30 AM - 4:30 PM
  • Liberty Mutual, 222 Berkeley St. 8th Floor, St. James Room
  • 16


Registration is closed


Date: June 23
Time: 8:30 am-4:30 pm
Location: Liberty Mutual
222 Berkeley St.
8th Floor, St. James Room
Trainer: Marta Stiglin
Audience: Anyone with at least 2 years experience in account management
Price: $495 member / $550 non-member

What makes an account manager great? What’s the real value of the account manager’s role? Find out in this hands-on interactive workshop that covers everything from basics to best practices- including the skills, behaviors and attitudes necessary to succeed in account service.

Through a blend of rich content, group exercises, role-plays and coaching the program targets real-world challenges and situations that account managers face in their daily interactions with clients, team members, creative partners and business partners.

Key Topics/Activities
  • What makes a great account manager
  • What clients want from their agency partner
  • How to manage expectations and strengthen relationships
  • How to break through as an expert
  • Thinking strategically, being solution-oriented
  • Bringing business partners into the process
  • Managing communications, incl. resolving conflicts

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at

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