Professional Development: Design Thinking in Action

  • 05 Mar 2019
  • 9:00 AM - 5:00 PM
  • Isobar, One South Station, Suite 300, Boston, MA
  • 10

Registration


Register


Design Thinking in Action

DATE: March 5, 2019

TIME: 9:00-5:00PM

INSTRUCTORS:  Nan Ives

PRICE: $550 member | $640 non-member 

LOCATION: Isobar, One South Station, Suite 300, Boston, MA

ABOUT THIS COURSE:

Design Thinking is not just a buzzword or the latest fad. It's one of the most effective tools big brands use to build unforgettable experiences for their customers. It's a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.


*Registration is non-refundable

 

© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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