Professional Development: Digital Marketing Strategy & Activation

  • 27 Feb 2019
  • 1:00 PM
  • 06 Mar 2019
  • 5:00 PM
  • Isobar, One South Station, Suite 300, Boston, MA
  • 0


Registration is closed

Digital Marketing Strategy & Activation

DATE: February 27 & March 6, 2019

TIME: 1:00-5:00PM

INSTRUCTOR: Lydia Leavitt Cox

PRICE: $575 member | $655 non-member 

LOCATION: Isobar, One South Station, Suite 300, Boston, MA


The best brands not only declare their point-of-view but back it up with the things they do -- activations that happen both on and offline. Whether those activations are Instagram posts, product innovation, customer service, or an in-store experience, every consumer touchpoint contributes to the way your brand is perceived and can help or hurt your bottom line.

In this class, we'll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we'll help you figure out how you can activate your brand in the digital world. What are the things you can do to reach people in a meaningful way? What platforms should you be on? What does activation for your brand look like? What kind of things can you do to not only build your brand in the long term, but drive against business goals in the short term. Together we'll lay the foundation for a full digital marketing strategy including key touch points and measurement.

*Registration is non-refundable


© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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