Selling Creative

  • 19 Apr 2012
  • 8:30 AM - 4:30 PM
  • The Ad Club, 22 Batterymarch St, Boston MA 02109
  • 0


Registration is closed



Date: April 19, 2012
Time: 8:30 am-4:30 pm
Location: The Ad Club, 22 Batterymarch St, Boston MA 02109
Trainer: Lou DiGiusto
Audience: Anyone that sells and presents creative ideas/work
Price: $495 member / $550 non-member

The goal of this one day workshop is to help develop a consistent set of skills that result in superior presentations to internal or external clients. The training focuses on the importance of pre-selling ideas, and addresses common challenges such as jumping to executional thinking, dealing with clients that have pre-set expectations and working with a familiar, predictable business or brand.
Key Topics/Activities:
  • Making creative ideas come to life for a marketing audience
  • Over 15 specific ways to sell an idea in under 60 seconds
  • Techniques that satisfy the questioner
  • Techniques for thinking quickly on one’s feet
  • Techniques for turning negatives into positives
  • Techniques for creating a single-minded focus for all presentations
  • Techniques for opening/closing

Lou DiGiusto

Lou has provided training to literally hundreds of corporate and agency executives for including The Ad Club, Genentech, Novartis, Texas Capital Bank, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program, and many advertising agencies and public relations firms throughout the country. Lou has also coached dozens of public figures and celebrities.


Lou served as a marketing communications consultant and coach for clients such as Wal-Mart, The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University and American Forests. Lou also served as the Legislative Coordinator for the American Association of Advertising Agencies in Florida.


As Vice President of William Cook Marketing Communications, Lou developed marketing strategies and managed advertising/PR plans for clients such as Mayo Clinic, Republic Industries, Alamo Car Rental, Florida Medical Association, Government of the Bahamas Ministry of Tourism, First Union, Barnett Banks, Winn Dixie Stores, Ford, CSX Railroad, Charter Company, Humana, Independent Life Insurance, IBM and Bell South. Lou is a frequent instructor for The Ad Club’s professional development program.

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at

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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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