• 23 Apr 2012
  • 5:00 PM - 7:00 PM
  • Microsoft New England Research and Development Center, 1 Memorial Drive, Cambridge MA 02142


The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Hill Holliday's Mike Proulx and Stacey Shepatin examine the changing television landscape and illustrate how brands are navigating its many emerging and exciting advertising opportunities.



Event Details:

Monday, April 23rd
Microsoft New England Research and Development Center
1 Memorial Drive
11th Floor
Cambridge MA 02142

5:00pm-5:45pm Cocktails and Networking
5:45pm-7:00pm Presentation

Tickets: $65 Members / $80 Non-Members
Your ticket purchase will include a copy of the book Social TV

Mike Proulx @McProulx

Mike Proulx has spent the last sixteen years working at various digital media and high-tech companies on the agency-side, client-side, and as an entrepreneur. His love of technology started when he was introduced to computers as a fourth grader in 1982 learning to program BASIC on a Radio Shack® TRS-80™.

Mike’s career has constantly found him at the center of early and radical shifts in the media landscape. In 1996, Mike helped launch an online search engine at a company that had been focused on CD-ROMs. In 2000, he oversaw the development of then-nascent rich media websites for the entertainment industry. And in 2007, Mike was working in social media well before it became a part of our common lexicon.

At Hill Holliday, Mike oversees digital strategy and social media for the agency’s roster of clients with an eye toward interconnecting media channels. Turning media on its side to create new experiences fascinates Mike. His passion for Web plus TV convergence led him to conceive, produce, direct, and cohost Hill Holliday’s TVnext summit that took place in January of 2011 and February of 2012. A frequent speaker, Mike has also contributed to a number of publications, including BusinessWeek.

Mike’s client experience spans an extremely diverse set of vertical industries, including brands such as Warner Brothers, Columbia Tri-Star, AMC, IBM, Chili’s, CVS/pharmacy, Novartis, Cigna, Dunkin’ Donuts, Major League Baseball, TJ Maxx, Marshalls, and HomeGoods.

Mike earned his Bachelor of Science degree in Business Administration from the University of New Hampshire in 1995 and his Master of Science in Computer Information Systems from Bentley College in 2002.
You can follow Mike on Twitter at @McProulx or via his blog at www.mikeproulx.com.

Stacey Shepatin @bosmediacontent

Stacey Shepatin leads Hill Holliday’s national broadcast buying practice, which involves directing the strategy, recommendation, and implementation for all national television buying and direct response advertising for Hill Holliday’s portfolio of clients.

In 2010, Stacey led the formation of the Strategic Media Partnership Group, where she manages a multidisciplinary team and creates cross media programs for her clients.

Stacey is a lead negotiator on the Magna Global Advisory Council and is a member of the 4A’s National Television Committee.

This past year, Stacey lead the agency’s efforts for (RED) during their World Aids Day Campaign, which won an Ad Club Media Maven award for best Media Plan with Spending under $1 million. In 2003, Stacey was named an Advertising Age Media Maven.

Stacey is a 1990 graduate of Colgate University, where she received a Bachelor of Arts in Economics and was the captain of the varsity softball team.  She lives in Boston with her husband and three children, and enjoys playing tennis in her free time.

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