Under The Dome | The Science of Social: Facebook Engagement

  • 20 Apr 2012
  • 8:30 AM - 10:30 AM
  • The Ad Club, 22 Batterymarch Street, Boston, MA 02109


  • Guest for Kathy Kiely-
Under The Dome 

Inside the Head of Matt Peters
The Science of Social: Facebook Engagement

Whether you know it or not, your brand is competing for consumers’ attention more than ever before. Perhaps nowhere is this more evident than on Facebook, where brands struggle every day to capture the attention of fans amid the torrent of status updates, friend photos, ads, check-ins, etc. But there are ways to succeed in this landscape. In this session, we will look at the science of attention on Facebook. How do people use the platform? What content works best and what times are people most receptive to messaging? Using data collected from over 300 Facebook Pages and spanning over 180,000 posts, we will look at proven strategies for succeeding on Facebook and increasing engagement without increasing the amount of work required.

Join Matt Peters, Founder and Creative Director for Pandemic Labs as he answers these questions and helps to decipher the science of social engagement.


Date: Friday, April 20th
Time: 8:30am-10:30am
Location: The Ad Club
22 Batterymarch Street
Boston, MA 02109

8:30am-9:00am Registration and Breakfast
9:00am-10:30am Presentation

Price: $50 member / $75 non-member


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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