Creative Concepts

  • 20 Jun 2012
  • 6:00 PM - 8:00 PM
  • 22 Batterymarch Street, Boston MA 02109
  • 3


Registration is closed

Dates: June 20, 27, July 11, 18, 25, August 1, 8, 15

Time: 6:00pm-8:00pm

Location: The Ad Club, 22 Batterymarch St, Boston MA 02109

Instructors: Dick Davis & Doug Goransson, Partners/Creative Directors at Knock-Knock

Registration Fee: $425 member / $475 non-member

This 8-week course provides the opportunity for advertising professionals in the early-intermediate stages of their career to expand their portfolio through challenging assignments. Projects focus on using techniques to generate ideas and solve problems. Students learn and practice how to develop effective creative solutions to communication problems. Assignments between classes are designed to help students discover how to maximize their own creative potential.

Each week students will present their creative work in class to be critiqued by instructors. The instructors are creative professionals from the region that have worked on national and global brands. They use real world examples to illustrate successful campaign strategies and show how the creative work brings them to life in a variety of mediums.

Classes meet once each week in the evening for two hours over a period of eight consecutive weeks. Space is limited to 15.


·       Understanding strategy vs. concept

·       The Big Idea

·       Thinking inside the box, thinking outside the box

·       Explore innovative ways to communicate

·       Develop and express your point of view

·       Presenting yourself and your ideas

·       Network with other copywriters and art directors

·       Meet and learn from ad industry experts



Dick Davis, Partner/Creative Director at Knock-Knock

When you cram the mind of an artist who created ceramic sculptures in the body of a super-competitive triathlete, you get Dick Davis. A graduate of Rhode Island School of Design, Dick has worked to build a boatload of different brands in a range of Boston agencies, from junior art director at an arty botique agency to Creative Director/Partner at Gearon Hoffman. Dick's experience includes brand imaging and advertising for clients ranging from small ski companies to international financial service giants.


Doug Goransson, Partner/Creative Director at Knock-Knock

A committed dilettante, Doug tucked away his BA in English from Boston College and set off to work in advertising. Starting as a junior copywriter at Marvin & Leonard, Doug worked his way through several notable Boston agencies, most recently as Creative Director/Partner at Gearon Hoffman. Along the way, Doug has created branding and advertising for clients large and small, from local favorite Harpoon beer to the international financial powerhouse, Fidelity.

Space is limited. Register, today!

Have Questions about PD? Contact Clare Cox at


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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