Professional Development: Selling Creative

  • 28 Jan 2014
  • 8:30 AM - 4:30 PM
  • Wayfair, 177 Huntington Ave, 24th Fl., Boston, MA 02115
  • 0


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Hosted by:


Date: January 28, 2014

Time: 8:30 am - 4:30 pm

Trainer: Lou DiGiusto

Audience: Anyone that sells and presents creative ideas and creative work.

Price: $525 Member | $595 Non-Member

Location: Wayfair, 177 Huntington Ave, 24th Floor, Boston, MA 02115

The goal of this one day workshop is to help communications and advertising professionals develop a consistent set of skills that result in superior presentations to internal or external clients. The training focuses on the importance of pre-selling ideas, and addresses common challenges such as jumping to executional thinking, dealing with clients that have pre-set expectations and working with a familiar, predictable business or brand. 

Key Topics

  • Making creative ideas come to life for a marketing audience
  • Over 15 specific ways to sell an idea in under 60 seconds
  • Techniques that satisfy the questioner
  • Techniques for thinking quickly on one’s feet
  • Techniques for turning negatives into positives
  • Techniques for creating a single-minded focus for all presentations
  • Techniques for “blueprinting” presentations
  • Techniques for opening and closing

"A must for Boston creatives. Useful, practical, simple advice that can help anyone sell their work. Thanks, Ad Club!" -Courtney Taddonio, Digital Influence Group

"I highly recommend this class to anyone that needs to pitch creative concepts and executions on a regular basis." -Ted Roberts, Viewpoint Creative

"Tools and techniques to help you excel as a creative professional and wow your clients!" -Melissa Cordial, Fallon Community Health Plan


Lou DiGiusto

As an Executive Coach, Lou has provided training to literally hundreds of corporate and agency executives in The Ad Club, Genentech, Novartis, Texas Capital Bank, the American Association of Advertising Agencies (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program, and for many advertising agencies and public relations firms throughout the country. 

Lou served as a marketing communications consultant and coach  for clients such as Wal-Mart, The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University  and American Forests. Lou also served as the Legislative  Coordinator for the American Association of Advertising Agencies  in Florida. 

As Vice President of William Cook Marketing Communications, Lou developed marketing strategies and managed advertising/PR plans for clients such as Mayo Clinic, Republic Industries, Alamo Car Rental, Florida Medical Association, Government of the Bahamas Ministry of Tourism, First Union, Barnett Banks, Winn  Dixie Stores, Ford, CSX Railroad, Charter Company, Humana, Independent Life Insurance, IBM and Bell South. 

Over the years, Lou has coached dozens of high-ranking officials  in public office in addition to NFL players, entertainers and celebrities. Lou is a frequent instructor for The Ad Club’s professional development program. 

Space is limited. Register today!

Have questions about Professional Development? Contact Clare Cox at


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22 Batterymarch Street • Boston, MA 02109 • 617.262.1100

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