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• Professional Development: Creative Concepts, Fall 2018

  • Start
    18 Sep 2018
  •  
  • End
    06 Nov 2018
  •  
  • Schedule
    8 sessions
  • Location
    The Ad Club, 22 Batterymarch Street, Boston MA 02109
  • Spaces left
    0

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  CREATIVE CONCEPTS: Fall 2018

  
  

  DATES: Tuesdays, September 18th - November 6th (8 weeks)

  TIME: 6:00PM-8:00PM

  INSTRUCTOR: Jonathan Plazonja, Founder/Creative Director, Courage

  PRICE: $550 member | $695 non-member 

  LOCATION: The Ad Club, 22 Batterymarch Street 1st Floor, Boston

  
  

  ABOUT THIS COURSE:

  It’s never been harder to get your work noticed. Why? Because there are a couple of huge bouncers outside our brains—standing guard, deciding who gets in and who gets left out.

  
  

  So, whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.

  
  

  We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

  
  

  Each week, you’ll tackle a new assignment and you’ll be expected to have your work critiqued by me and your classmates. Some of the community’s biggest talent will also be dropping by regularly to share their knowledge, critiques and a few laughs.

  
  

  * Registration is non-refundable
  

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• CMO Breakfast with Subway

  • When
    23 Oct 2018
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us Tuesday, October 23rd for a CMO Breakfast with Subway, where we'll hear from Meaghan Morelli, Director of Digital Content.

  DETAILS:

  Tuesday, October 23rd, 2018
  

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $65 
  Non-Member Tickets: $90

  
  

  LOCATION:

  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

  
  

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• Professional Development: Driving a Culture of Inclusion

  • When
    23 Oct 2018
  •  
    2:00 PM - 5:00 PM
  • Location
    SapientRazorfish, 131 Dartmouth St., 3rd Flr., Boston, MA
  • Spaces left
    6

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  Driving a Culture of Inclusion

  
  

  DATE: October 23, 2018

  TIME: 2:00PM-5:00PM

  INSTRUCTORS:  John Basile, Diversity & Inclusion Strategist

  PRICE: $375 member | $450 non-member 
  

  LOCATION: SapientRazorfish, 131 Dartmouth St., 3rd Flr., Boston, MA
  

  ABOUT THIS COURSE:

  This class will help educate participants about the business imperative of creating a culture that supports diversity and inclusion. It will also make them more aware of the barriers to full inclusion and what each of us can do to drive positive change within our organizations.

  
  

  Specific goals of the program include:

  • Broadening each person’s awareness of how individual biases can impact our relationships with colleagues and our workplace culture

  • Providing the skills and knowledge to understand and adapt to others

  • Ensuring individuals are empowered to be effective in their roles

  
  

  Key topics to be explored in the workshop:

  • Defining Diversity & Inclusion/Business Case for Diversity – includes discussion of current workplace barriers

  • The Concept of Covering – how all of us cover aspects of our identities

  • Understanding Bias – conscious vs. unconscious bias, how the brain impacts our preferences and assumptions

  • Dimensions of Diversity – explore the Diversity Wheel, going beyond traditional/physical dimensions

  • Disengaging from Bias – taking responsibility for our actions, using inclusive language and behaviors

  *Registration is non-refundable

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• The 58th Annual Hatch Awards

  • When
    25 Oct 2018
  •  
    6:00 PM - 10:00 PM
  • Location
    House of Blues, 15 Lansdowne St Boston, MA 02215

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  Join us on Thursday, October 25th as we celebrate the 2018 Hatch Award winners and 58 years of creative excellence in advertising.

  EVENT DETAILS:
  Thursday, October 25th, 2018
  6:00 PM - 10:00 PM
  The House of Blues
  15 Lansdowne Street, Boston

  SCHEDULE OF EVENTS:
  6:00PM: Doors Open
  7:00PM: Awards Show & Party

  Pricing:
  $200 Members / $250 Non-Members
  

  Interested in bulk tickets? Contact Blake Divitto at blake@adclub.org.
  

  
  

  * Tickets are non-refundable.

  * All event attendees must be at least 21 years of age and must present a valid I.D. at the venue.

  
  

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• Professional Development: Presenting with Impact

  • When
    30 Oct 2018
  •  
    9:00 AM - 5:00 PM
  • Location
    isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    0

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  Presenting with Impact
  

  DATE: October 30, 2018

  TIME: 9:00-5:00PM

  INSTRUCTOR: Molly Sullivan

  PRICE: $625 member | $725 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Within a supportive environment, presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to eliminate any tendencies that are distracting.

  Each person will make multiple mini presentations as they practice new techniques and learn first hand how to effectively connect with the audience. We'll discuss ways to tailor presentation content and delivery for the most engaging and impactful performance.

  Workshop includes:

  • Finding an intrinsic style
  • Mastering a physical presence
  • Understanding the power of voice
  • Using eye contact to connect
  • Organizing to ensure a logical flow
  • Telling at story
  • Rehearsing to build confidence

  *Registration is non-refundable
  

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• Professional Development: Design Thinking in Action

  • When
    05 Dec 2018
  •  
    9:00 AM - 5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    11

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  Design Thinking in Action

  DATE: December 5, 2018
  

  TIME: 9:00-5:00PM

  INSTRUCTORS:  Nan Ives

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  Design Thinking is not just a buzzword or the latest fad. It's one of the most effective tools big brands use to build unforgettable experiences for their customers. It's a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

  This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

  
  

  *Registration is non-refundable
  

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• Professional Development: Presenting with Impact

  • When
    12 Dec 2018
  •  
    9:00 AM - 5:00 PM
  • Location
    Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA
  • Spaces left
    0

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  Presenting with Impact
  

  DATE: December 12, 2018

  TIME: 9:00-5:00PM

  INSTRUCTOR: Molly Sullivan

  PRICE: $625 member | $725 non-member 
  

  LOCATION: Sapient Razorfish, 131 Dartmouth St., 3rd Floor, Boston, MA
  

  ABOUT THIS COURSE:

  This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Within a supportive environment, presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to eliminate any tendencies that are distracting.

  Each person will make multiple mini presentations as they practice new techniques and learn first hand how to effectively connect with the audience. We'll discuss ways to tailor presentation content and delivery for the most engaging and impactful performance.

  Workshop includes:

  • Finding an intrinsic style
  • Mastering a physical presence
  • Understanding the power of voice
  • Using eye contact to connect
  • Organizing to ensure a logical flow
  • Telling at story
  • Rehearsing to build confidence

  *Registration is non-refundable
  

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• Professional Development: Writing Creative Briefs That Lead to Brilliance

  • When
    17 Jan 2019
  •  
    9:30 AM - 3:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA 02110
  • Spaces left
    8

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  Writing Creative Briefs That Lead to Brilliance

  
  

  DATE: January 17, 2019

  TIME: 9:30AM-3:30PM

  INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA, 02110

  ABOUT THIS COURSE:

  The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to:

  • Think more strategically

  • Be curious and ask better questions to identify relevant insights

  • See through the eyes of the customer

  • Get the best strategic thinking out of your team

  • You’ll leave with the knowledge you need to develop exciting and impactful briefs that inspire great creative work.

  Some of the topics we’ll cover in the class include:

  • Purpose and role of the creative brief; who should develop it, use it and manage it

  • Understanding the motivators and behaviors of customers

  • Using Mindmapping for understanding the barriers and overcoming obstacles

  • Writing through the eyes of your customer

  • Analyzing the competition to find the most differentiating positioning

  • Using the brief to inspire the creative team  

  • Techniques for evaluating and selling the creative based on the brief

  *Registration is non-refundable

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• Professional Development: Creative Concepts, Winter, 2019

  • Start
    28 Jan 2019
  •  
    6:00 PM
  • End
    25 Mar 2019
  •  
    8:00 PM
  • Location
    Hill Holliday, 53 State Street, Boston, MA 02109
  • Spaces left
    12

  Register

  
  

  
  

  CREATIVE CONCEPTS: Winter 2019

  
  

  DATES: Mondays, January 28, Feb 4, 11, 25, March 4, 11, 18, 25 (8 weeks)

  TIME: 6:00PM-8:00PM

  INSTRUCTOR: Karen Hite, Creative Director, Hill Holliday

  PRICE: $550 member | $695 non-member 

  LOCATION: Hill Holliday, 53 State Street, Boston, MA 02109

  
  

  ABOUT THIS COURSE:

  Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose. Whether you’re a current creative who wants to build your portfolio or someone who’s thinking about becoming a creative, this course will help you learn how to come up with ideas and how to bring them to life. You may be an accomplished presenter, be strategic, and have strong interpersonal skills, but at the end of the day ideas rule. Your ideas are your currency. Your ideas will get you a raise, get you promoted, get you a new job and new opportunities.

   

  This 8-week course will meet once a week in the evening for two hours over a period of eight weeks. Each week you’ll get an in-class assignment, and a take home assignment. You’ll work in all mediums, including digital, social, experiential, and traditional, because you must be a hybrid talent. We’ll be discussing how to think like a customer, what an idea is and is not, how to come up with ideas, how to use improv and collaborate, and how to bring an idea to life. You’ll be sharing your work as you develop your ideas for class assignments and your personal portfolio.

  
  

  
  

  * Registration is non-refundable
  

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• Professional Development: Presenting with Impact

  • When
    31 Jan 2019
  •  
    9:00 AM - 5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    9

  Register

  
  

  Presenting with Impact
  

  DATE: January 31, 2019

  TIME: 9:00-5:00PM

  INSTRUCTOR: Molly Sullivan

  PRICE: $625 member | $725 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Within a supportive environment, presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to eliminate any tendencies that are distracting.

  Each person will make multiple mini presentations as they practice new techniques and learn first hand how to effectively connect with the audience. We'll discuss ways to tailor presentation content and delivery for the most engaging and impactful performance.

  Workshop includes:

  • Finding an intrinsic style
  • Mastering a physical presence
  • Understanding the power of voice
  • Using eye contact to connect
  • Organizing to ensure a logical flow
  • Telling at story
  • Rehearsing to build confidence

  *Registration is non-refundable
  

  Show details