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• Professional Development: Creative Concepts, Winter, 2019

  • Start
    28 Jan 2019
  •  
    6:00 PM
  • End
    25 Mar 2019
  •  
    8:00 PM
  • Location
    Hill Holliday, 53 State Street, Boston, MA 02109
  • Spaces left
    2

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  CREATIVE CONCEPTS: Winter 2019

  
  

  DATES: Mondays, January 28, Feb 4, 11, 25, March 4, 11, 18, 25 (8 weeks)

  TIME: 6:00PM-8:00PM

  INSTRUCTOR: Karen Hite, Creative Director, Hill Holliday

  PRICE: $550 member | $695 non-member 

  LOCATION: Hill Holliday, 53 State Street, Boston, MA 02109

  
  

  ABOUT THIS COURSE:

  Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose. Whether you’re a current creative who wants to build your portfolio or someone who’s thinking about becoming a creative, this course will help you learn how to come up with ideas and how to bring them to life. You may be an accomplished presenter, be strategic, and have strong interpersonal skills, but at the end of the day ideas rule. Your ideas are your currency. Your ideas will get you a raise, get you promoted, get you a new job and new opportunities.

   

  This 8-week course will meet once a week in the evening for two hours over a period of eight weeks. Each week you’ll get an in-class assignment, and a take home assignment. You’ll work in all mediums, including digital, social, experiential, and traditional, because you must be a hybrid talent. We’ll be discussing how to think like a customer, what an idea is and is not, how to come up with ideas, how to use improv and collaborate, and how to bring an idea to life. You’ll be sharing your work as you develop your ideas for class assignments and your personal portfolio.

  
  

  
  

  * Registration is non-refundable
  

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• Professional Development: Digital Marketing Strategy & Activation

  • Start
    13 Feb 2019
  •  
    1:00 PM
  • End
    27 Feb 2019
  •  
    5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    0

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  Digital Marketing Strategy & Activation
  

  DATE: February 13 & 27, 2019

  TIME: 1:00-5:00PM

  INSTRUCTOR: Lydia Leavitt Cox

  PRICE: $575 member | $655 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  The best brands not only declare their point-of-view but back it up with the things they do -- activations that happen both on and offline. Whether those activations are Instagram posts, product innovation, customer service, or an in-store experience, every consumer touchpoint contributes to the way your brand is perceived and can help or hurt your bottom line.

  In this class, we'll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we'll help you figure out how you can activate your brand in the digital world. What are the things you can do to reach people in a meaningful way? What platforms should you be on? What does activation for your brand look like? What kind of things can you do to not only build your brand in the long term, but drive against business goals in the short term. Together we'll lay the foundation for a full digital marketing strategy including key touch points and measurement.

  *Registration is non-refundable
  

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• Professional Development: Design Thinking in Action

  • When
    05 Mar 2019
  •  
    9:00 AM - 5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    8

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  Design Thinking in Action

  DATE: March 5, 2019
  

  TIME: 9:00-5:00PM

  INSTRUCTORS:  Nan Ives

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  Design Thinking is not just a buzzword or the latest fad. It's one of the most effective tools big brands use to build unforgettable experiences for their customers. It's a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

  This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

  
  

  *Registration is non-refundable
  

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• CMO Breakfast with Bose

  • When
    13 Mar 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us Tuesday, March 13th for a CMO Breakfast with Bose, where we'll hear from Pat Lacroix, Head of Global Media, Sponsorships & Activation.

  DETAILS:
  Wednesday, March 13, 2019
  

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:
  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

  
  

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• Professional Development: Writing Creative Briefs That Lead to Brilliance

  • When
    22 Mar 2019
  •  
    9:30 AM - 3:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA 02110
  • Spaces left
    2

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  Writing Creative Briefs That Lead to Brilliance

  
  

  DATE: March 22, 2019

  TIME: 9:30AM-3:30PM

  INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA, 02110

  ABOUT THIS COURSE:

  The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to:

  • Think more strategically

  • Be curious and ask better questions to identify relevant insights

  • See through the eyes of the customer

  • Get the best strategic thinking out of your team

  • You’ll leave with the knowledge you need to develop exciting and impactful briefs that inspire great creative work.

  Some of the topics we’ll cover in the class include:

  • Purpose and role of the creative brief; who should develop it, use it and manage it

  • Understanding the motivators and behaviors of customers

  • Using Mindmapping for understanding the barriers and overcoming obstacles

  • Writing through the eyes of your customer

  • Analyzing the competition to find the most differentiating positioning

  • Using the brief to inspire the creative team  

  • Techniques for evaluating and selling the creative based on the brief

  *Registration is non-refundable

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• 2019 Women's Leadership Forum

  • When
    28 Mar 2019
  •  
    11:00 AM - 6:00 PM
  • Location
    Seaport World Trade Center, 200 Seaport Blvd, Boston, MA 02210

  Register

  

  
  

  Join us on March 28th at the Seaport World Trade Center for
  The 2019 Women's Leadership Forum
  

  
  

  DETAILS:
  

  Thursday, March 28, 2019

  11:00AM - 6:00PM
  

  Seaport World Trade Center
  

  200 Seaport Blvd.
  

  Boston, MA 02210

  
  

  TICKETS:

  $300 Member / $375 Non-Member
  $2,700 Member table of 10
  $3,375 Non-Member table of 10

  *Tickets are non-refundable

  
  

  Please visit our Women's Leadership Event Website for more event details!

  
  

  
  

  
  

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• Professional Development: Creative Concepts, Spring, 2019

  • Start
    02 Apr 2019
  •  
    6:00 PM
  • End
    21 May 2019
  •  
    8:00 PM
  • Location
    Allen & Gerritsen, 2 Seaport Lane, Boston MA 02210
  • Spaces left
    13

  Register

  
  

  
  

  CREATIVE CONCEPTS: Spring 2019

  
  

  DATES: Tuesdays, 4/2, 4/9, 4/16, 4/23, 4/30, 5/7, 5/14, 5/21 (8 weeks)

  TIME: 6:00PM-8:00PM

  INSTRUCTOR: Cristin Barth, Director, Content, Allen & Gerritsen

  PRICE: $550 member | $695 non-member 

  LOCATION: Allen & Gerritsen, 2 Seaport Lane, Boston MA 02210

  
  

  ABOUT THIS COURSE:

  This 8-week course will explore how to build a culture-driven campaign through traditional and non-traditional mediums.
  

  This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers.

  Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own. You will benefit from the expertise of guest speakers from top agencies, and have the opportunity to share your work and have your portfolio critiqued as you develop it.

  Classes run for two hours, one evening a week for eight weeks. Here are a few of the topics we’ll cover:

  · The Intersection of strategy, creativity and technology

  · Finding the Tension

  · Making it Work

  · Building the Deck

  · Presenting Your Work

  Guest speakers will be invited to share their wisdom.

  
  

  
  

  * Registration is non-refundable
  

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• Professional Development: Copywriting Essentials

  • When
    04 Apr 2019
  •  
    9:30 AM - 4:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    14

  Register

  
  

  Copywriting Essentials
  

  DATE: April 4, 2019

  TIME:  9:30AM- 4:30PM

  INSTRUCTORS:  Daisy Scott, Creative Director

  PRICE: $550 member / $640 non-member

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA

  ABOUT THIS COURSE: 

  Copywriting is a conversation with your customer. Your job? Make it a good one. If you’re new to the creative side, or need a jumpstart out of a rut, this full-day workshop is for you. We analyze what works and what doesn’t, cover techniques to get the most out of strategies, generate more ideas, make concepting more productive, and make the final product harder working. Bring your marketing and writing questions and come ready for hands-on exercises, critique, and practical problem-solving.

  What we’ll cover:

  • How to have an interesting conversation
  • How to use a strategy
  • Strategy vs. concept vs. execution
  • Directed (and productive) brainstorming
  • Working with visuals
  • How to build a voice 
  • Body copy pointers

  WHO SHOULD TAKE THIS COURSE?:

  Junior to mid-level Copywriters for internal to external agencies.

  
  

  *Registration is non-refundable

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• CMO Breakfast with Liberty Mutual

  • When
    11 Apr 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us Thursday, April 11th for a CMO Breakfast with Liberty Mutual, where will we hear from Emily Fink, CMO.

  DETAILS:
  Thursday, April 11, 2019

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:
  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

  
  

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• Professional Development: Managing Up, Down and Sideways

  • When
    24 Apr 2019
  •  
    9:30 AM - 4:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    11

  Register

  
  

  Managing Up, Down and Sideways
  
  

  
  

  DATE: April 24, 2019

  TIME: 9:30AM-4:30PM

  INSTRUCTORS:  Denise Rosenblum, Dynamic Development

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  Managing people is the key to success at any job.  This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

  Course content will include:

  Managing Up

  • Managing your supervisor and adding more value to your role

  • Identifying what kind of communication your supervisor needs 

  • Understanding the importance of being solution oriented 

  Delegation

  • Identifying the language and tone for successful delegation

  • Understanding the role of accountability and follow up

  • Using delegation as a tool to create individual opportunities for growth 

  Managing Across

  • Identifying your communication style

  • Flexing your communication style to adapt to others

  • Influencing others and gaining respect

  • Providing constructive feedback and recognition

  Course components include:

  • A communication styles assessment to determine your style and recognize the style of others

  • Discussion and role plays to flex your style and adapt to others 

  • Assessment of current tasks and tools to determine how to move things off your plate and delegate in a constructive way

  • A personal action plan to achieve a stronger working relationship with your supervisor and understand the fundamentals of managing up

  *Registration is non-refundable

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• Professional Development: Digital Marketing Strategy & Activation

  • Start
    01 May 2019
  •  
    1:00 PM
  • End
    08 May 2019
  •  
    5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    14

  Register

  
  

  Digital Marketing Strategy & Activation
  

  DATE: May 1 & 8, 2019

  TIME: 1:00-5:00PM

  INSTRUCTOR: Lydia Leavitt Cox

  PRICE: $575 member | $655 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  The best brands not only declare their point-of-view but back it up with the things they do -- activations that happen both on and offline. Whether those activations are Instagram posts, product innovation, customer service, or an in-store experience, every consumer touchpoint contributes to the way your brand is perceived and can help or hurt your bottom line.

  In this class, we'll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we'll help you figure out how you can activate your brand in the digital world. What are the things you can do to reach people in a meaningful way? What platforms should you be on? What does activation for your brand look like? What kind of things can you do to not only build your brand in the long term, but drive against business goals in the short term. Together we'll lay the foundation for a full digital marketing strategy including key touch points and measurement.

  *Registration is non-refundable
  

  Show details
• CMO Breakfast with Santander

  • When
    15 May 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us May 15 for a CMO Breakfast with Santander,

  where will we hear from Osman Rana, SVP Brand, Media and Creative Integration.

  
  

  DETAILS:
  Wednesday, May 15, 2018

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:
  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

  Show details