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• CMO Evening with Fidelity's David Dintenfass

  • When
    27 Jun 2019
  •  
    4:30 PM - 7:00 PM
  • Location
    Seaport World Trade Center, 200 Seaport Blvd, Boston, MA 02210

  Register

  
  

  Join us Thursday, June 27th, for an evening of cocktails and conversation with David Dintenfass, CMO, Head of User Experience Design at Fidelity Investments.

  
  

  DETAILS:

  Thursday, June 27th, 2019

  4:30PM: Registration
  5:00PM: Presentation and Q&A
  6:00PM: Cocktails & Networking

  Member Tickets: $150
  Non-Member Tickets: $200

  LOCATION:

  Seaport World Trade Center - Harborview Ballroom
  200 Seaport Boulevard
  Boston, MA 02210

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe, kate@adclub.org.

  
  

  SPONSORED BY

  
  

  
  

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• Professional Development: Presenting with Impact (July)

  • When
    10 Jul 2019
  •  
    9:00 AM - 5:00 PM
  • Location
    PublicisSapient, 40 Water Street, 16th Floor, Boston, MA
  • Spaces left
    4

  Register

  
  

  Presenting with Impact
  

  DATE: July 10, 2019

  TIME: 9:00-5:00PM

  INSTRUCTOR: Molly Sullivan

  PRICE: $625 member | $725 non-member 
  

  LOCATION: PublicisSapient, 40 Water Street, 16th Floor, Boston, MA
  

  ABOUT THIS COURSE:

  This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Within a supportive environment, presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to eliminate any tendencies that are distracting.

  Each person will make multiple mini presentations as they practice new techniques and learn first hand how to effectively connect with the audience. We'll discuss ways to tailor presentation content and delivery for the most engaging and impactful performance.

  Workshop includes:

  • Finding an intrinsic style
  • Mastering a physical presence
  • Understanding the power of voice
  • Using eye contact to connect
  • Organizing to ensure a logical flow
  • Telling at story
  • Rehearsing to build confidence

  *Registration is non-refundable
  

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• CMO Breakfast with Mass General Hospital

  • When
    16 Jul 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us Tuesday, July 16th for a CMO Breakfast with Mass General Hospital,

   where we'll hear from CMO Misty Hathaway.

  
  

  DETAILS:

  Tuesday, July 16, 2018

  8:30AM: Registration and Breakfast

  9:00AM: Presentation and Q&A

  
  

  TICKETS:
  

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:

  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142

  
  

  DIRECTIONS & PARKING:

  Click here for location and directions. 

  Parking is available at the East Garage 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  *Tickets are non-refundable

  Please contact Kate McCabe with questions: kate@adclub.org.

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• Professional Development: Evaluating Creative: How to Get the Best from Your Creative Team

  • When
    17 Jul 2019
  •  
    9:30 AM - 3:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA 02110
  • Spaces left
    9

  Register

  
  

  Evaluating Creative: How to Get the Best from Your Creative Team 
  

  DATE: July 17, 2019

  TIME:  9:30AM- 3:30PM

  INSTRUCTOR:  Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

  PRICE: $550 member / $640 non-member

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA 02110

  ABOUT THIS COURSE: 

  Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic?  Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest. Participants bring in one of their own marketing head-scratchers and then we work hands-on: analyzing, problem solving, and critiquing. (You’ll get instructions for how to format what you bring before the first class.)
  

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• Professional Development: Managing Up, Down and Sideways (Fall)

  • When
    10 Sep 2019
  •  
    9:30 AM - 4:30 PM
  • Location
    PublicisSapient, 40 Water St., Boston, MA
  • Spaces left
    14

  Register

  
  

  Managing Up, Down and Sideways (Fall)
  

  
  

  DATE: September 10, 2019

  TIME: 9:30AM-4:30PM

  INSTRUCTORS:  Denise Rosenblum, Dynamic Development

  PRICE: $550 member | $640 non-member 
  

  LOCATION: PublicisSapient, 40 Water St., Boston, MA
  

  ABOUT THIS COURSE:

  Managing people is the key to success at any job.  This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

  Course content will include:

  Managing Up

  • Managing your supervisor and adding more value to your role

  • Identifying what kind of communication your supervisor needs 

  • Understanding the importance of being solution oriented 

  Delegation

  • Identifying the language and tone for successful delegation

  • Understanding the role of accountability and follow up

  • Using delegation as a tool to create individual opportunities for growth 

  Managing Across

  • Identifying your communication style

  • Flexing your communication style to adapt to others

  • Influencing others and gaining respect

  • Providing constructive feedback and recognition

  Course components include:

  • A communication styles assessment to determine your style and recognize the style of others

  • Discussion and role plays to flex your style and adapt to others 

  • Assessment of current tasks and tools to determine how to move things off your plate and delegate in a constructive way

  • A personal action plan to achieve a stronger working relationship with your supervisor and understand the fundamentals of managing up

  *Registration is non-refundable

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• Professional Development: Social Media and Emerging Technology

  • When
    12 Sep 2019
  •  
    1:00 PM - 5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston
  • Spaces left
    20

  Register

  
  

  Social Media and Emerging Technology

  
  

  DATE: September 12, 2019

  TIME: 1:00PM-5:00PM

  INSTRUCTOR:  Lindsay Sutton, AVP Digital Strategy Lead, John Hancock

  PRICE: $450 member | $525 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston

  
  

  ABOUT THIS COURSE:

  Join Lindsay Sutton, AVP Digital Strategy Lead, John Hancock, to talk about social media and emerging technology. Social Media is no longer new. But how consumers are consuming content is always changing. And emerging technology is constantly influencing our marketing and presenting us with new and interesting ways to convey a message, create utility, and connect with our audiences. The key to all of this is that the customer and their needs are now at the center of everything we create and build - from product, to app, to content. This half-day session unpacks social media, both paid and organic content, influencers, and the tech experiences that inspire us as we strive to develop programs for our own businesses. You will be actively participating in this class through hands on activities like creating social strategies, reviewing influencers, and more.

  *Registration is non-refundable

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• Professional Development: Finding Your Leadership Brand

  • Start
    19 Sep 2019
  •  
    9:00 AM
  • End
    14 Nov 2019
  •  
    11:00 AM
  • Location
    PublicisSapient, 40 Water St., Boston, MA

  Register

  
  

  FINDING YOUR LEADERSHIP BRAND

  DATES: September 19, October 17, November 14, 2019

  TIME: 9:00AM-11:00AM

  INSTRUCTOR: Molly Sullivan

  AUDIENCE:  Executives with 10+ years work experience who currently manage a team (small or large) and want to fully maximize their growth potential (Limited to 12)
  

  PRICE: $1,800 member | $1,950 non-member 

  LOCATION: PublicisSapient, 40 Water St., Boston

  ABOUT THIS COURSE:

  The most successful seasoned executives have a well-defined leadership brand and a very effective way of managing relationships in the workplace. This comes from a deep awareness of unique strengths and a very purposeful, strategic use of these tools.

  This seminar will deliver big dividends in leadership authenticity and influence. Participants will enhance their skills in managing motivated and challenging coworkers. 

  Each person will receive 3 personalized Executive Coaching sessions, which will be scheduled to coincide with the 3 group workshops.

  *Registration is non-refundable

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• Professional Development: Writing Creative Briefs That Lead to Brilliance

  • When
    25 Sep 2019
  •  
    9:30 AM - 3:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA 02110
  • Spaces left
    14

  Register

  

  Writing Creative Briefs That Lead to Brilliance

  
  

  DATE: September 25, 2019

  TIME: 9:30AM-3:30PM

  INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA, 02110

  ABOUT THIS COURSE:

  The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to:

  • Think more strategically

  • Be curious and ask better questions to identify relevant insights

  • See through the eyes of the customer

  • Get the best strategic thinking out of your team

  • You’ll leave with the knowledge you need to develop exciting and impactful briefs that inspire great creative work.

  Some of the topics we’ll cover in the class include:

  • Purpose and role of the creative brief; who should develop it, use it and manage it

  • Understanding the motivators and behaviors of customers

  • Using Mindmapping for understanding the barriers and overcoming obstacles

  • Writing through the eyes of your customer

  • Analyzing the competition to find the most differentiating positioning

  • Using the brief to inspire the creative team  

  • Techniques for evaluating and selling the creative based on the brief

  *Registration is non-refundable

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• The 59th Annual Hatch Awards

  • When
    24 Oct 2019
  •  
    6:00 PM - 10:00 PM
  • Location
    House of Blues, 15 Lansdowne St Boston, MA 02215

  Register

  
  

  Join us on Thursday, October 24th as we celebrate the 2019 Hatch Award winners and 59 years of creative excellence in advertising.

  EVENT DETAILS:
  Thursday, October 24th, 2019
  6:00 PM - 10:00 PM
  The House of Blues
  15 Lansdowne Street, Boston

  
  

  SCHEDULE OF EVENTS:
  6:00PM: Doors Open
  7:00PM: Awards Show & Party

  
  

  PRICING:

  $200 Members / $250 Non-Members

  *Tickets are non-refundable.
  

  
  

  Interested in bulk tickets?

  Contact Blake Divitto at blake@adclub.org.

  * All event attendees must be at least 21 years of age and must present a valid I.D. at the venue.

  
  

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• Professional Development: Design Thinking in Action

  • When
    30 Oct 2019
  •  
    9:00 AM - 5:00 PM
  • Location
    Publicis Sapient, 40 Water St., 16th Floor, Boston, MA
  • Spaces left
    12

  Register

  
  

  Design Thinking in Action

  DATE: October 30, 2019
  

  TIME: 9:00-5:00PM

  INSTRUCTOR:  Nan Ives

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Publicis Sapient, 40 Water St., 16th Floor, Boston, MA
  

  ABOUT THIS COURSE:

  Design Thinking is not just a buzzword or the latest fad. It's one of the most effective tools big brands use to build unforgettable experiences for their customers. It's a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

  This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

  
  

  *Registration is non-refundable
  

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