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• Professional Development: Creative Concepts, Spring, 2019

  • Start
    02 Apr 2019
  •  
    6:00 PM
  • End
    21 May 2019
  •  
    8:00 PM
  • Location
    Allen & Gerritsen, 2 Seaport Lane, Boston MA 02210
  • Spaces left
    5

  Register

  
  

  
  

  CREATIVE CONCEPTS: Spring 2019

  
  

  DATES: Tuesdays, 4/2, 4/9, 4/16, 4/23, 4/30, 5/7, 5/14, 5/21 (8 weeks)

  TIME: 6:00PM-8:00PM

  INSTRUCTOR: Cristin Barth, Director, Content, Allen & Gerritsen

  PRICE: $550 member | $695 non-member 

  LOCATION: Allen & Gerritsen, 2 Seaport Lane, Boston MA 02210

  
  

  ABOUT THIS COURSE:

  This 8-week course will explore how to build a culture-driven campaign through traditional and non-traditional mediums.
  

  This course is great for creatives looking to diversify their portfolio, clients and account people looking to get a better understanding of the creative process, as well as younger art directors, designers, and writers.

  Together, we’ll explore the intersection of strategy, creativity and technology by dissecting some of the best-in-class examples as well as concepting and developing our own. You will benefit from the expertise of guest speakers from top agencies, and have the opportunity to share your work and have your portfolio critiqued as you develop it.

  Classes run for two hours, one evening a week for eight weeks. Here are a few of the topics we’ll cover:

  · The Intersection of strategy, creativity and technology

  · Finding the Tension

  · Making it Work

  · Building the Deck

  · Presenting Your Work

  Guest speakers will be invited to share their wisdom.

  
  

  
  

  * Registration is non-refundable
  

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• Professional Development: Digital Marketing Strategy & Activation

  • Start
    01 May 2019
  •  
    1:00 PM
  • End
    08 May 2019
  •  
    5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    8

  Register

  
  

  Digital Marketing Strategy & Activation
  

  DATE: May 1 & 8, 2019

  TIME: 1:00-5:00PM

  INSTRUCTOR: Lydia Leavitt Cox

  PRICE: $575 member | $655 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  The best brands not only declare their point-of-view but back it up with the things they do -- activations that happen both on and offline. Whether those activations are Instagram posts, product innovation, customer service, or an in-store experience, every consumer touchpoint contributes to the way your brand is perceived and can help or hurt your bottom line.

  In this class, we'll explore the fabric of what makes the best brands tick and define a framework for coming up with your own brand point-of-view. From there, we'll help you figure out how you can activate your brand in the digital world. What are the things you can do to reach people in a meaningful way? What platforms should you be on? What does activation for your brand look like? What kind of things can you do to not only build your brand in the long term, but drive against business goals in the short term. Together we'll lay the foundation for a full digital marketing strategy including key touch points and measurement.

  *Registration is non-refundable
  

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• CMO Breakfast with Santander

  • When
    15 May 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us May 15 for a CMO Breakfast with Santander,

  where will we hear from Osman Rana, SVP Brand, Media and Creative Integration.

  
  

  DETAILS:
  Wednesday, May 15, 2019

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:
  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

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• The 23rd Annual Rosoff Awards

  • When
    20 May 2019
  •  
    5:00 PM - 9:00 PM
  • Location
    The State Room, 60 State Street, 33rd Floor

  Register

  
  

  
  

  Rosoff 23. One thing has become crystal clear to us: The definition of diversity has changed forever. Gone are the days of diversity being a mandate. Today’s diversity is cognitive. Smart, creative companies and their leaders see inclusion as an innovation tool. It’s a way to spark ideas, imagination and collaboration.

  Join us on Monday, May 20th at our Rosoff Awards dinner at the State Room, and help us celebrate those leaders and visionaries in diversity who are leading the way towards a more perfect world.

  
  DETAILS:
  Monday, May 20th
  5:00PM - 9:00PM
  The State Room
  60 State Street, 33rd Floor 
  Boston, MA 02109
  
  

  TICKETS:
  Member: $275
  Member Table of 10: $2,500
  Non-Member: $325
  Non-Member Table of 10: $3,000
  
  

  Learn more about The Rosoff Awards here.

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• Professional Development: Presenting with Impact

  • When
    23 May 2019
  •  
    9:00 AM - 5:00 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    7

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  Presenting with Impact
  

  DATE: May 23, 2019

  TIME: 9:00-5:00PM

  INSTRUCTOR: Molly Sullivan

  PRICE: $625 member | $725 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Within a supportive environment, presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to eliminate any tendencies that are distracting.

  Each person will make multiple mini presentations as they practice new techniques and learn first hand how to effectively connect with the audience. We'll discuss ways to tailor presentation content and delivery for the most engaging and impactful performance.

  Workshop includes:

  • Finding an intrinsic style
  • Mastering a physical presence
  • Understanding the power of voice
  • Using eye contact to connect
  • Organizing to ensure a logical flow
  • Telling at story
  • Rehearsing to build confidence

  *Registration is non-refundable
  

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• Professional Development: Managing Up, Down and Sideways

  • When
    05 Jun 2019
  •  
    9:30 AM - 4:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    15

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  Managing Up, Down and Sideways
  
  

  
  

  DATE: June 5, 2019

  TIME: 9:30AM-4:30PM

  INSTRUCTORS:  Denise Rosenblum, Dynamic Development

  PRICE: $550 member | $640 non-member 
  

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA
  

  ABOUT THIS COURSE:

  Managing people is the key to success at any job.  This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

  Course content will include:

  Managing Up

  • Managing your supervisor and adding more value to your role

  • Identifying what kind of communication your supervisor needs 

  • Understanding the importance of being solution oriented 

  Delegation

  • Identifying the language and tone for successful delegation

  • Understanding the role of accountability and follow up

  • Using delegation as a tool to create individual opportunities for growth 

  Managing Across

  • Identifying your communication style

  • Flexing your communication style to adapt to others

  • Influencing others and gaining respect

  • Providing constructive feedback and recognition

  Course components include:

  • A communication styles assessment to determine your style and recognize the style of others

  • Discussion and role plays to flex your style and adapt to others 

  • Assessment of current tasks and tools to determine how to move things off your plate and delegate in a constructive way

  • A personal action plan to achieve a stronger working relationship with your supervisor and understand the fundamentals of managing up

  *Registration is non-refundable

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• Professional Development: Advanced Copywriting

  • When
    13 Jun 2019
  •  
    9:30 AM - 4:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA
  • Spaces left
    14

  Register

  
  

  Advanced Copywriting 
  

  DATE: June 13, 2019

  TIME:  9:30AM- 4:30PM

  INSTRUCTOR:  Daisy Scott, Creative Director

  PRICE: $550 member / $640 non-member

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA

  ABOUT THIS COURSE: 

  Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic?  Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest. Participants bring in one of their own marketing head-scratchers and then we work hands-on: analyzing, problem solving, and critiquing. (You’ll get instructions for how to format what you bring before the first class.)
  

  
  

  WHO SHOULD TAKE THIS COURSE?:

  Mid-senior level Copywriters for internal or external agencies. Copywriting Essentials is a not a required prerequisite but it is recommended.

  
  

  *Registration is non-refundable

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• CMO Breakfast with MGH

  • When
    16 Jul 2019
  •  
    8:30 AM - 10:00 AM
  • Location
    Google, Cambridge, 355 Main Street, 5th Floor Cambridge, MA 02142

  Register

  

  Join us Tuesday, July 16th for a CMO Breakfast with MGH,

   where we'll hear from CMO Misty Hathaway.

  DETAILS:

  Tuesday, July 16, 2018

  8:30AM: Registration and Breakfast
  9:00AM: Presentation and Q&A

  Member Tickets: $75
  Non-Member Tickets: $100
  

  
  

  LOCATION:
  Google, Cambridge
  355 Main Street, 5th Floor
  Cambridge, MA 02142
  

  Click here for location and directions. 

  Parking is available at the East Garage, 4 Cambridge Center, with an entrance on Ames Street (behind Legal Seafoods). 

  
  

  * Tickets are non-refundable

  Any questions please contact Kate McCabe at kate@adclub.org.

  
  

  Show details
• Professional Development: Evaluating Creative: How to Get the Best from Your Creative Team

  • When
    17 Jul 2019
  •  
    9:30 AM - 3:30 PM
  • Location
    Isobar, One South Station, Suite 300, Boston, MA 02110
  • Spaces left
    14

  Register

  
  

  Evaluating Creative: How to Get the Best from Your Creative Team 
  

  DATE: July 17, 2019

  TIME:  9:30AM- 3:30PM

  INSTRUCTOR:  Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

  PRICE: $550 member / $640 non-member

  LOCATION: Isobar, One South Station, Suite 300, Boston, MA 02110

  ABOUT THIS COURSE: 

  Are you an in-house agency writer, the one-person marketing department, or otherwise responsible for a lot of words on one topic?  Then your job is establishing and maintaining the conversation with your customer over the long haul. We cover techniques for pulling the brand’s story through its many expressions and producing what works hardest. Participants bring in one of their own marketing head-scratchers and then we work hands-on: analyzing, problem solving, and critiquing. (You’ll get instructions for how to format what you bring before the first class.)
  

  Show details