Events

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Our Events Calendar shows everything that's going on with the club. Dates Subject to Change. So Watch for Invitations for Final Date Announcements.

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Upcoming events

    • 10 Sep 2019
    • 9:30 AM - 4:30 PM
    • PublicisSapient, 40 Water St., Boston, MA
    • 10
    Register


    Managing Up, Down and Sideways (Fall)


    DATE: September 10, 2019

    TIME: 9:30AM-4:30PM

    INSTRUCTORS:  Denise Rosenblum, Dynamic Development

    PRICE: $550 member | $640 non-member 

    LOCATION: PublicisSapient, 40 Water St., Boston, MA

    ABOUT THIS COURSE:

    Managing people is the key to success at any job.  This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

    Course content will include:

    Managing Up

    • Managing your supervisor and adding more value to your role

    • Identifying what kind of communication your supervisor needs 

    • Understanding the importance of being solution oriented 

    Delegation

    • Identifying the language and tone for successful delegation

    • Understanding the role of accountability and follow up

    • Using delegation as a tool to create individual opportunities for growth 

    Managing Across

    • Identifying your communication style

    • Flexing your communication style to adapt to others

    • Influencing others and gaining respect

    • Providing constructive feedback and recognition

    Course components include:

    • A communication styles assessment to determine your style and recognize the style of others

    • Discussion and role plays to flex your style and adapt to others 

    • Assessment of current tasks and tools to determine how to move things off your plate and delegate in a constructive way

    • A personal action plan to achieve a stronger working relationship with your supervisor and understand the fundamentals of managing up

    *Registration is non-refundable

    • 10 Sep 2019
    • 6:00 PM
    • 29 Oct 2019
    • 8:00 PM
    • GroupeConnect, 40 Water St., 16th Floor, Boston
    • 12
    Register


    CREATIVE CONCEPTS: Fall 2019


    DATES: Tuesdays, 9/10, 17, 24, 10/1, 8, 15, 22, 29 (8 weeks)

    TIME: 6:00PM-8:00PM

    INSTRUCTOR: Mark Philip, VP, Group Creative Director, GroupeConnect

    PRICE: $550 member | $695 non-member 

    LOCATION: GroupeConnect, 40 Water St., 16th Floor, Boston


    ABOUT THIS COURSE:

    When it comes to generating creative concepts and ideas, preferably of the good varietal, we’re all flying blind. The best you can hope for is an understanding.

    An understanding of what makes an idea good.

    An understanding that good enough is never good enough.

    An understanding of the work that’s come before and why you should steal it.

    An understanding of your own abilities and why you’ll always feel like an imposter.

    An understanding of what it takes to win a Lion but not the affection of your parents.

    An understanding of how this industry works. (Actually forget that one. No one has a clue.)

    But most importantly, it’s an understanding that an 8-week course is a nosh and not a meal.

    But don’t worry, I’ll order us some pizza.



    * Registration is non-refundable

    • 12 Sep 2019
    • 1:00 PM - 5:00 PM
    • Publicis Sapient, 40 Water St. 16th For, Boston, MA
    • 20
    Register


    Social Media and Emerging Technology


    DATE: September 12, 2019

    TIME: 1:00PM-5:00PM

    INSTRUCTOR:  Lindsay Sutton, AVP Digital Strategy Lead, John Hancock

    PRICE: $450 member | $525 non-member 

    LOCATION: Publicis Sapient, 40 Water St., 16th Floor, Boston


    ABOUT THIS COURSE:

    Join Lindsay Sutton, AVP Digital Strategy Lead, John Hancock, to talk about social media and emerging technology. Social Media is no longer new. But how consumers are consuming content is always changing. And emerging technology is constantly influencing our marketing and presenting us with new and interesting ways to convey a message, create utility, and connect with our audiences. The key to all of this is that the customer and their needs are now at the center of everything we create and build - from product, to app, to content. This half-day session unpacks social media, both paid and organic content, influencers, and the tech experiences that inspire us as we strive to develop programs for our own businesses. You will be actively participating in this class through hands on activities like creating social strategies, reviewing influencers, and more.

    *Registration is non-refundable

    • 19 Sep 2019
    • 9:00 AM
    • 14 Nov 2019
    • 11:00 AM
    • PublicisSapient, 40 Water St., Boston, MA
    Register

    FINDING YOUR LEADERSHIP BRAND

    DATES: September 19, October 17, November 14, 2019

    TIME: 9:00AM-11:00AM

    INSTRUCTOR: Molly Sullivan

    AUDIENCE:  Executives with 10+ years work experience who currently manage a team (small or large) and want to fully maximize their growth potential (Limited to 12)

    PRICE: $1,800 member | $1,950 non-member 

    LOCATION: PublicisSapient, 40 Water St., Boston

    ABOUT THIS COURSE:

    The most successful seasoned executives have a well-defined leadership brand and a very effective way of managing relationships in the workplace. This comes from a deep awareness of unique strengths and a very purposeful, strategic use of these tools.

    This seminar will deliver big dividends in leadership authenticity and influence. Participants will enhance their skills in managing motivated and challenging coworkers. 

    Each person will receive 3 personalized Executive Coaching sessions, which will be scheduled to coincide with the 3 group workshops.

    *Registration is non-refundable

    • 25 Sep 2019
    • 9:30 AM - 3:30 PM
    • Publicis Sapient, 40 Water St. 16th For, Boston, MA
    • 14
    Register

    Writing Creative Briefs That Lead to Brilliance


    DATE: September 25, 2019

    TIME: 9:30AM-3:30PM

    INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, Boston University Questrom School of Business.

    PRICE: $550 member | $640 non-member 

    LOCATION: Publicis Sapient, 40 Water St. 16th Floor, Boston, MA 

    ABOUT THIS COURSE:

    The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to:

    • Think more strategically

    • Be curious and ask better questions to identify relevant insights

    • See through the eyes of the customer

    • Get the best strategic thinking out of your team

    • You’ll leave with the knowledge you need to develop exciting and impactful briefs that inspire great creative work.

    Some of the topics we’ll cover in the class include:

    • Purpose and role of the creative brief; who should develop it, use it and manage it

    • Understanding the motivators and behaviors of customers

    • Using Mindmapping for understanding the barriers and overcoming obstacles

    • Writing through the eyes of your customer

    • Analyzing the competition to find the most differentiating positioning

    • Using the brief to inspire the creative team  

    • Techniques for evaluating and selling the creative based on the brief

    *Registration is non-refundable

    • 24 Oct 2019
    • 6:00 PM - 10:00 PM
    • House of Blues, 15 Lansdowne St Boston, MA 02215
    Register


    Join us on Thursday, October 24th as we celebrate the 2019 Hatch Award winners and 59 years of creative excellence in advertising.

    EVENT DETAILS:
    Thursday, October 24th, 2019
    6:00 PM - 10:00 PM
    The House of Blues
    15 Lansdowne Street, Boston


    SCHEDULE OF EVENTS:
    6:00PM: Doors Open
    7:00PM: Awards Show & Party


    PRICING:

    $200 Members / $250 Non-Members

    *Tickets are non-refundable.


    Interested in bulk tickets?

    Contact Blake Divitto at blake@adclub.org.

    * All event attendees must be at least 21 years of age and must present a valid I.D. at the venue.


    • 30 Oct 2019
    • 9:00 AM - 5:00 PM
    • Publicis Sapient, 40 Water St., 16th Floor, Boston, MA
    • 12
    Register


    Design Thinking in Action

    DATE: October 30, 2019

    TIME: 9:00-5:00PM

    INSTRUCTOR:  Nan Ives

    PRICE: $550 member | $640 non-member 

    LOCATION: Publicis Sapient, 40 Water St., 16th Floor, Boston, MA

    ABOUT THIS COURSE:

    Design Thinking is not just a buzzword or the latest fad. It's one of the most effective tools big brands use to build unforgettable experiences for their customers. It's a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

    This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.


    *Registration is non-refundable

Past events

17 Jul 2019 Professional Development: Evaluating Creative: How to Get the Best from Your Creative Team
16 Jul 2019 CMO Breakfast with Mass General Hospital
10 Jul 2019 Professional Development: Presenting with Impact (July)
27 Jun 2019 CMO Evening with Fidelity's David Dintenfass
13 Jun 2019 Professional Development: Advanced Copywriting
06 Jun 2019 Professional Development: Presenting with Impact (June)
05 Jun 2019 Professional Development: Managing Up, Down and Sideways
22 Mar 2019 Professional Development: Writing Creative Briefs That Lead to Brilliance
05 Mar 2019 Professional Development: Design Thinking in Action
27 Feb 2019 Professional Development: Digital Marketing Strategy & Activation
31 Jan 2019 Professional Development: Presenting with Impact
28 Jan 2019 Professional Development: Creative Concepts, Winter, 2019
17 Jan 2019 Professional Development: Writing Creative Briefs That Lead to Brilliance
12 Dec 2018 Professional Development: Presenting with Impact
30 Oct 2018 Professional Development: Presenting with Impact
25 Oct 2018 The 58th Annual Hatch Awards
23 Oct 2018 Professional Development: Driving a Culture of Inclusion
18 Oct 2018 2018 Media Innovation Day & Maven Awards
18 Oct 2018 Professional Development: Managing Up, Down and Sideways
16 Oct 2018 Professional Development: Developing Content that Soars in Search (SEO)
20 Sep 2018 Professional Development: Writing Creative Briefs That Lead to Brilliance
18 Sep 2018 Professional Development: Creative Concepts, Fall 2018
16 Aug 2018 2018 Retail Event
11 Jul 2018 Professional Development: Copywriting Essentials
14 Jun 2018 Professional Development: Presenting with Impact
07 Jun 2018 Professional Development: Design Thinking in Action
23 May 2018 Professional Development: Account Management Bootcamp
16 May 2018 Professional Development: Writing Creative Briefs That Lead to Brilliance
05 Apr 2018 The Ad Club Opening Day 2018
26 Mar 2018 2018 Women's Leadership Forum
20 Mar 2018 Professional Development: Video Content Strategy & Development
15 Mar 2018 Professional Development: Journeymapping for Smarter Strategic UX Decisions
15 Feb 2018 Professional Development: Video Content Strategy & Development
13 Feb 2018 Professional Development: Managing Up, Down and Sideways
08 Feb 2018 Vital Signs 2018 - Health and Wellness Marketing Event
30 Jan 2018 Professional Development: Creative Concepts, Winter 2018
25 Jan 2018 Professional Development: Developing Digital Marketing Strategies
07 Dec 2017 Professional Development: Decoding Programmatic
30 Nov 2017 Professional Development: Copywriting Essentials
09 Nov 2017 Professional Development: Writing Creative Briefs That Lead to Brilliance
02 Nov 2017 The 57th Annual Hatch Awards
19 Oct 2017 Professional Development: Social Media Analytics
11 Oct 2017 2017 Media Innovation Day & Maven Awards
04 Oct 2017 Professional Development: Managing Up, Down and Sideways
21 Sep 2017 Professional Development: Creative Concepts, Fall 2017
19 Sep 2017 Going from Good to Great in Account Management
25 Jul 2017 Professional Development: Developing Digital Marketing Strategies
11 Jul 2017 Professional Development: Creative Concepts, Summer 2017
28 Jun 2017 Professional Development: Copywriting Essentials
10 May 2017 Professional Development: Developing and Leading High-Performing Teams
26 Apr 2017 CMO Breakfast with Shinola
06 Apr 2017 Professional Development: Writing Creative Briefs That Lead to Brilliance
03 Apr 2017 The Ad Club Opening Day 2017
30 Mar 2017 Professional Development: Creative Concepts, Spring 2017
29 Mar 2017 CMO Breakfast with Keds
23 Mar 2017 Professional Development: Selling Social Media to Key Stakeholders
16 Mar 2017 2017 Women's Leadership Forum
02 Mar 2017 Professional Development: Developing Digital Marketing Strategies
16 Feb 2017 Professional Development: Managing Up, Down and Sideways
26 Jan 2017 Professional Development: Social Media Analytics
25 Jan 2017 CMO Breakfast with Planet Fitness
30 Nov 2016 CMO Breakfast with CVS Health
10 Nov 2016 Professional Development: Content Marketing 201
26 Oct 2016 The 56th Annual Hatch Awards
21 Oct 2016 Professional Development: Copywriting Essentials+
20 Oct 2016 Professional Development: Building Digital Marketing Strategies
18 Oct 2016 Professional Development: Creative Concepts, Fall 2016
28 Sep 2016 Professional Development: Introduction to UX Design
27 Sep 2016 CMO Breakfast with Rue La La
15 Sep 2016 2016 Media Innovation Day & Maven Awards - Winners
15 Sep 2016 2016 Media Innovation Day & Maven Awards
24 Aug 2016 CMO Breakfast with Fenway Sports Management
28 Jul 2016 2016 Data Dive Event
26 Jul 2016 CMO Breakfast with Dunkin' Brands
22 Jun 2016 CMO Breakfast with Raytheon
15 Jun 2016 Professional Development: Creative Concepts, Summer 2016
13 Jun 2016 2016 Health & Wellness Event
08 Jun 2016 Professional Development: Stepping Up To Management
25 May 2016 CMO Breakfast with Reebok
20 May 2016 Professional Development: Measuring for ROI, Social Media
26 Apr 2016 Professional Development: Designing the Right Social Content
11 Apr 2016 The Ad Club Opening Day 2016
07 Apr 2016 Professional Development: Creative Concepts, Spring 2016
31 Mar 2016 Professional Development: Maximum Strengths for Leadership
22 Mar 2016 CMO Breakfast with LogMeIn
04 Mar 2016 Professional Development: Social & Content Strategies
01 Mar 2016 2016 Women's Leadership Forum
25 Feb 2016 Professional Development: Copywriting Essentials+
24 Feb 2016 CMO Breakfast with Dressbarn
01 Feb 2016 Professional Development: Creative Concepts, Winter 2016
22 Jan 2016 CMO Breakfast with Hasbro
11 Dec 2015 CMO Breakfast with Bank of America
02 Dec 2015 Professional Development: U/X Design
18 Nov 2015 The 2015 Maven Awards
13 Nov 2015 CMO Breakfast with Vistaprint
29 Oct 2015 Professional Development: So You Want to Be an Account Supervisor?
29 Oct 2015 CMO Breakfast with Wayfair
28 Oct 2015 Professional Development: Copywriting Essentials+
21 Oct 2015 The 55th Annual Hatch Awards
20 Oct 2015 Professional Development: Maximum Strengths for Leadership
07 Oct 2015 Professional Development: Building a Strong Media Plan
21 Sep 2015 2015 Media Innovation Day- SOLD OUT
15 Sep 2015 Professional Development: Creative Concepts
18 Jun 2015 Professional Development: 8 To Great
04 Jun 2015 Professional Development: Master Class with Fran Kelly
07 May 2015 Professional Development: Account Management Bootcamp
30 Apr 2015 Professional Development: Creative Concepts
30 Apr 2015 Professional Development: Leadership for Women
29 Apr 2015 Professional Development: Digital Media
16 Apr 2015 Professional Development: Copywriting Essentials+
13 Apr 2015 The Ad Club Opening Day 2015
07 Apr 2015 Travel Marketing Event
31 Mar 2015 Professional Development: Social Media
29 Jan 2015 The Ad Club Annual Meeting
12 Jan 2015 The 2015 EDGE Conference
17 Nov 2014 The 2014 Maven Awards
07 Nov 2014 Account Management Masters
16 Jul 2014 Sports Marketing Summit
13 Jun 2014 Account Management Essentials
07 May 2014 Copywriting Essentials + Workshop
17 Apr 2014 Writing Creative Briefs That Work
04 Apr 2014 The Ad Club Opening Day 2014
26 Mar 2014 Creative Concepts
12 Feb 2014 The Ad Club Annual Meeting
12 Feb 2014 The Ad Club Annual Meeting
28 Jan 2014 Professional Development: Selling Creative
13 Jan 2014 The 2014 EDGE Conference: Branded in Boston
25 Nov 2013 CMO Breakfast Series with Trip Advisor
24 Sep 2013 CMO Breakfast with Anheuser Busch
30 Jul 2013 Copywriting Essentials+ Workshop
26 Jun 2013 The 100th Anniversary Gala
25 Jun 2013 CMO Breakfast Series with Bank of America
10 May 2013 Account Management Essentials
30 Apr 2013 Writing Creative Briefs that Work
30 Apr 2013 CMO Breakfast Series with Converse
27 Mar 2013 CMO Breakfast Series with Jack Daniel's
13 Mar 2013 Creative Concepts
05 Mar 2013 CMO Breakfast with E*TRADE in NYC
13 Feb 2013 CMO Breakfast with IBM in NYC
31 Jan 2013 CMO Breakfast Series with Blue Cross Blue Shield
29 Nov 2012 Sports & Entertainment: A Marketing Summit
15 Nov 2012 Selling Creative
13 Nov 2012 Leadership In Action
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
26 Jun 2012 The Lures of Retail
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
10 May 2012 I've Got Game Awards Show
26 Apr 2012 CMO Breakfast Series with Life is good
24 Apr 2012 The Ad Club Annual Meeting
23 Apr 2012 Social TV
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
13 Apr 2012 The Ad Club Opening Day 2012
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
06 Feb 2012 "The New Currency" Financial Marketing Summit
31 Jan 2012 CMO Breakfast Series with L.L. Bean
25 Jan 2012 The NON-Event
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
06 Oct 2011 The 51st Hatch Awards
29 Sep 2011 CMO Breakfast Series with Staples
22 Sep 2011 Media Innovation Day
25 Aug 2011 CMO Breakfast Series with Welch's
28 Jul 2011 Meet the Hatch Judges
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 Essentials of Account Management
23 Jun 2011 CMO Breakfast Series with XEROX
20 Jun 2011 Breaking the Retail Code Pre-Event: AMP Agency’s "Inside the Buy" Live Webinar
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
26 May 2011 Come to Your Census
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
11 Jan 2011 SOLD OUT: Breakfast with Andrew Benett
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 Essential Communication Skills & Strategies
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
14 Oct 2010 The 50th Annual Hatch Awards
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
30 Sep 2010 Ad Club Book Club: Series Discount
29 Sep 2010 Creative Concepts
28 Sep 2010 Clinked In: Arnold Worldwide
21 Sep 2010 CMO Breakfast Series with Jet Blue
16 Sep 2010 Media Innovation Day
26 Aug 2010 CMO Breakfast Series with Reebok
17 Aug 2010 Clinked In: Jack Morton Worldwide
13 Aug 2010 Maven Awards Entry Deadline
29 Jul 2010 Citywide SCVNGR Trek to Find the 2010 Hatch Judges
12 Jul 2010 Clinked In: AMP Agency
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
24 Jun 2010 2010 Edge Conference - BIB
10 Jun 2010 Clinked In: Soundtrack/Finish Edit
27 May 2010 CMO Breakfast Series: Growing Your Brand
03 May 2010 Clinked In: Uncle Pete's
08 Apr 2010 Clinked In: PJA
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
04 Apr 2010 Boston Redsox vs. New York Yankees Opening Day
16 Mar 2010 Magazine Day
11 Mar 2010 Clinked In: Mullen
28 Jan 2010 The Ad Club Annual Meeting
25 Jan 2010 Clinked In: Hill Holliday
07 Dec 2009 The 2009 Ad Club Holiday Party
01 Dec 2009 I Have To Make A What?
01 Dec 2009 Three Social Media Strategies
17 Nov 2009 EDGE Conference
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
06 Oct 2009 The 49th Annual Hatch Awards
28 Sep 2009 ClinkedIn: Umbria Prime
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
17 Sep 2009 First Annual Maven Awards & Media Auction Kick Off
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
10 Aug 2009 In and Out of Market: Arnold & MPG/Media Contacts on Amtrak
05 Aug 2009 All About Crowdsourcing
03 Aug 2009 2009 Media Auction Rally
15 Jul 2009 The Ad Club TweetUp
14 Jul 2009 The Ad Club & The MA Film Tax Credit
13 Jul 2009 ClinkedIn: NEW ART on Newbury
22 Jun 2009 The Ad Club Reunion
08 Jun 2009 Here's the Pitch: John Hancock & Hill Holliday
08 Jun 2009 Mentor Kickoff Breakfast
29 May 2009 Hatch Entries Deadline
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall
07 Apr 2009 Red Sox Opening Day with The Ad Club
18 Mar 2009 Magazine Day
25 Feb 2009 Radio Day

© The Ad Club 2018
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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