Events

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Our Events Calendar shows everything that's going on with the club. Dates Subject to Change. So Watch for Invitations for Final Date Announcements.

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Upcoming events

    • 04 Jun 2015
    • 2:00 PM - 5:00 PM
    • TBD, Boston

    MASTER CLASS with FRAN KELLY

    DATE: June 4

    TIME: 2:00PM-5:00PM, followed by wine and cheese reception

    TRAINER: Fran Kelly | President & CEO | CEOVIEW Branding LLC

    PRICE: $399 Member | $499 Non-Member 

    LOCATION: TBD, Boston


    7 STEPS TO BRAND SUCCESS

    One of the most valuable things any CEO or any brand leadership team can achieve is a superior branding approach that is perfectly tailored to their unique enterprise. Superior branding has the potential to deliver huge ROI in the hands of a capable, aggressive marketing team. Just look at the financial success of brands like Nike, Apple, Audi, BMW, Starbucks, Titleist, The Shake Shack, Red Bull, Jack Daniel’s, JetBlue, The Red Sox, The New England Patriots, Harvard Business School or Boston Strong to understand the value of great branding. Really strong branding isn’t about awareness and likes, it is about growing revenue, profits and enterprise value.

    But how do you get your brand to great? Every industry vet knows that it isn’t easy getting to great. Countless barriers crop up including no research, too much research, politics, bad process, copy testing, lack of budget, lack of CEO support, too little time, poor creative, bad creative, judgment, etc.

    Fran Kelly uses a proprietary 7 Steps To Brand Success campaign development process in his consulting work with brands of all types. He invites CEOs, CMOs and agency brand leaders to attend this Master Class focusing on the process, the art and science, of getting your brand to great. This course will be designed not only to share his process but to allow class participants to bring their brand to class and to see where Fran’s 7 Steps might take you for future success.


    • 18 Jun 2015
    • 1:00 PM - 7:00 PM
    • Community Rowing, 20 Nonantum Road, Brighton, MA 02135

    8 TO GREAT

    DATE: June 18

    TIME: 1:00PM-7:00PM

    BOAT OF 8 PRICE: $4,400 Member | $5,000 Non-Member 

    INDIVIDUAL TICKET: $150 Member | $200 Non-Member

    Individual tickets are for individuals attending the event and clambake in support of their company's boat team(s), but will not be participating in the rowing competition.

    LOCATION: Community Rowing on the Charles River // 20 Nonantum Road, Brighton, MA 02135


    ABOUT THE EVENT

    The Ad Club in partnership with Community Rowing, Inc. is launching one of the most innovative team-building events yet. At the 8 To Great event, eight of your team members will start out as individuals but come together as a unified team after an afternoon of competitive rowing on the Charles.

    Save the date for Thursday, June 18! No previous rowing experience necessary as your team will learn everything they need to know from world-class coaches.

    This event could be a wonderful alternative to the traditional summer outing. We’ll provide you with a fun and engaging introduction to team rowing and its parallels to working as a group in the office.

    With the investment in an eight-person boat, you’ll receive everything you need for a successful afternoon on the Charles:

    • A motivational keynote from a world-class rowing coach
    • Instruction on land before heading out on the water with your team
    • A coxswain in each boat, as well as others monitoring each race course
    • Heats between the participating brands and agencies, culminating
    • in a final race between the top two teams
    • And as a reward for your hard work, drinks and a clambake!

    All that for just $550 a person (for Ad Club members) to unite your employees and receive all the benefits of team building while enjoying a beautiful afternoon on the water. Space is limited so don’t wait to register.

    *tickets are non-refundable

    • 09 Jul 2015
    • 2:00 PM - 5:00 PM
    • TBD, Boston

    MASTER CLASS with ROB WILLINGTON

    THIS CLASS IS BEING RE-SCHEDULED

    DATE: July 9

    TIME: 2:00PM-5:00PM, followed by wine and cheese reception

    TRAINER: Rob Willington | President | SwiftKurrent

    PRICE: $399 Member | $499 Non-Member 

    LOCATION: TBD, Boston


    A DEEP DIVE INTO SOCIAL MEDIA

    Social media has exploded and there are trainings and webinars galore that will keep pushing the same lessons about the importance of being authentic, be human, and show your personality. We get it. Social media is meant to be social and Facebook is no longer cool with teenagers.

    So lets dive beneath the genuine smile and go deeper. There are three large sections around social media that have developed: developing content, advertising, and data.

    Content Development – Who is the producer in your company? Chances are, no one. The idea that the title “Producer” does not exist in your company, yet, your company has multiple channels (YouTube, Instagram, Twitter, Vine, Facebook, and your website) is really strange.

    Social Advertising – Gone are the days when you published a post on Facebook and your world not only saw it, but engaged with it. There has been an explosion of content so things have become very slippery. To get traction, you have to pay for posts, tweets, and youtube videos.

    Building Data – Are you using your social channels to just push your products and information forward, or, are you also incorporating a pull to expand your database? Pushes need to have corresponding pulls, itʼs a give of content for a take of data.

    Join Rob for a hands-on approach to making the most of your brand’s social media.


Past events

12 May 2015 The 19th Annual Rosoff Awards
07 May 2015 Professional Development: Account Management Bootcamp
30 Apr 2015 Professional Development: Creative Concepts
30 Apr 2015 Professional Development: Leadership for Women
29 Apr 2015 Professional Development: Digital Media
28 Apr 2015 CMO Series with Drizly
16 Apr 2015 Professional Development: Copywriting Essentials+
13 Apr 2015 The Ad Club Opening Day 2015
07 Apr 2015 Travel Marketing Event
31 Mar 2015 Professional Development: Social Media
24 Mar 2015 CMO Series with Saucony
11 Mar 2015 CMO Breakfast Series with Staples
09 Mar 2015 The 2015 Women's Leadership Forum
24 Feb 2015 CMO Series with Tito's Handmade Vodka
29 Jan 2015 The Ad Club Annual Meeting
12 Jan 2015 The 2015 EDGE Conference
19 Nov 2014 CMO Breakfast Series with Tough Mudder
17 Nov 2014 The 2014 Maven Awards
07 Nov 2014 Account Management Masters
06 Nov 2014 The 54th Annual Hatch Awards
28 Oct 2014 CMO Breakfast Series with b.good
15 Sep 2014 Media Innovation Day
16 Jul 2014 Sports Marketing Summit
26 Jun 2014 Brand-a-thon
13 Jun 2014 Account Management Essentials
29 May 2014 CMO Breakfast Series with AXA
13 May 2014 The 18th Annual Rosoff Awards
07 May 2014 Copywriting Essentials + Workshop
29 Apr 2014 CMO Breakfast Series with IBM
17 Apr 2014 Writing Creative Briefs That Work
04 Apr 2014 The Ad Club Opening Day 2014
31 Mar 2014 CMO Breakfast Series with Care.com
26 Mar 2014 Creative Concepts
19 Mar 2014 The 2014 Women's Leadership Forum
27 Feb 2014 CMO Breakfast Series with Santander
12 Feb 2014 The Ad Club Annual Meeting
12 Feb 2014 The Ad Club Annual Meeting
28 Jan 2014 Professional Development: Selling Creative
13 Jan 2014 The 2014 EDGE Conference: Branded in Boston
25 Nov 2013 CMO Breakfast Series with Trip Advisor
24 Sep 2013 CMO Breakfast with Anheuser Busch
19 Sep 2013 Media Innovation Day
30 Jul 2013 Copywriting Essentials+ Workshop
26 Jun 2013 The 100th Anniversary Gala
25 Jun 2013 CMO Breakfast Series with Bank of America
14 May 2013 The 17th Annual Rosoff Awards
10 May 2013 Account Management Essentials
30 Apr 2013 Writing Creative Briefs that Work
30 Apr 2013 CMO Breakfast Series with Converse
27 Mar 2013 CMO Breakfast Series with Jack Daniel's
21 Mar 2013 The 2013 Women's Leadership Forum
13 Mar 2013 Creative Concepts
05 Mar 2013 CMO Breakfast with E*TRADE in NYC
13 Feb 2013 CMO Breakfast with IBM in NYC
31 Jan 2013 CMO Breakfast Series with Blue Cross Blue Shield
29 Nov 2012 Sports & Entertainment: A Marketing Summit
15 Nov 2012 Selling Creative
13 Nov 2012 Leadership In Action
13 Nov 2012 CMO Breakfast Series with MassMutual
07 Nov 2012 Under The Dome | BI Worldwide
16 Oct 2012 The 52nd Hatch Awards
09 Oct 2012 Essentials of Account Management
03 Oct 2012 Creative Concepts
25 Sep 2012 CMO Breakfast Series with Stonyfield
21 Sep 2012 Media Innovation Day
21 Aug 2012 CMO Breakfast Series with The Ninety Nine Restaurants
16 Aug 2012 Habits of The Holiday Shopper Webinar
10 Jul 2012 CMO Breakfast Series with Patron
26 Jun 2012 The Lures of Retail
20 Jun 2012 Creative Concepts
30 May 2012 CMO Breakfast Series with John Hancock
23 May 2012 Under the Dome | Ad Networks: Beyond The Banner
15 May 2012 The 16th Annual Rosoff Awards
10 May 2012 I've Got Game Awards Show
03 May 2012 The 2012 Women's Leadership Forum
26 Apr 2012 CMO Breakfast Series with Life is good
24 Apr 2012 The Ad Club Annual Meeting
23 Apr 2012 Social TV
20 Apr 2012 Under The Dome | The Science of Social: Facebook Engagement
19 Apr 2012 Selling Creative
18 Apr 2012 Yahoo! Webinar: Marketing to Hispanics in America
13 Apr 2012 The Ad Club Opening Day 2012
27 Mar 2012 CMO Breakfast Series with The Boston Red Sox
25 Mar 2012 Mad Men Watch Party
21 Mar 2012 Essentials of Account Management
29 Feb 2012 CMO Breakfast Series with Boloco
06 Feb 2012 "The New Currency" Financial Marketing Summit
31 Jan 2012 CMO Breakfast Series with L.L. Bean
25 Jan 2012 The NON-Event
15 Nov 2011 CMO Breakfast Series with CVS
26 Oct 2011 CMO Breakfast Series with Dunkin' Donuts
06 Oct 2011 The 51st Hatch Awards
29 Sep 2011 CMO Breakfast Series with Staples
22 Sep 2011 Media Innovation Day
25 Aug 2011 CMO Breakfast Series with Welch's
28 Jul 2011 Meet the Hatch Judges
19 Jul 2011 Ad Exchanges and Real-Time Bidding... Demystified
23 Jun 2011 Essentials of Account Management
23 Jun 2011 CMO Breakfast Series with XEROX
20 Jun 2011 Breaking the Retail Code Pre-Event: AMP Agency’s "Inside the Buy" Live Webinar
08 Jun 2011 Smart Gamification: 7 Core Concepts for Brands
26 May 2011 Come to Your Census
24 May 2011 CMO Breakfast Series with Jim Speros, EVP & CMO at Fidelity: Presented by Microsoft
28 Apr 2011 CMO Breakfast Series with Karen Coppola, SVP of Marketing at The TJX Companies, Inc: Presented by Microsoft
22 Mar 2011 Selling Creative
01 Mar 2011 Creative Concepts
28 Feb 2011 CMO Breakfast Series with Aetna: Presented by Microsoft
25 Jan 2011 History of Advertising...Rewritten
24 Jan 2011 The Ad Club Annual Meeting
11 Jan 2011 SOLD OUT: Breakfast with Andrew Benett
15 Dec 2010 Essentials of Account Management
14 Dec 2010 CMO Breakfast Series with Zipcar
22 Nov 2010 CMO Breakfast Series with the Boston Celtics
09 Nov 2010 Ad Club Book Club: ANYWHERE with Emily Nagle Green
19 Oct 2010 Essential Communication Skills & Strategies
19 Oct 2010 CMO Breakfast Series with Liberty Mutual
14 Oct 2010 The 50th Annual Hatch Awards
07 Oct 2010 Ad Club Book Club: Marketing Lessons from the Grateful Dead, with Brian Halligan
30 Sep 2010 Ad Club Book Club: EMPOWERED, with Josh Bernoff
30 Sep 2010 Ad Club Book Club: Series Discount
29 Sep 2010 Creative Concepts
28 Sep 2010 Clinked In: Arnold Worldwide
21 Sep 2010 CMO Breakfast Series with Jet Blue
16 Sep 2010 Media Innovation Day
26 Aug 2010 CMO Breakfast Series with Reebok
17 Aug 2010 Clinked In: Jack Morton Worldwide
13 Aug 2010 Maven Awards Entry Deadline
29 Jul 2010 Citywide SCVNGR Trek to Find the 2010 Hatch Judges
12 Jul 2010 Clinked In: AMP Agency
28 Jun 2010 CMO Breakfast Series: Brand Reputation Management
24 Jun 2010 2010 Edge Conference - BIB
10 Jun 2010 Clinked In: Soundtrack/Finish Edit
27 May 2010 CMO Breakfast Series: Growing Your Brand
18 May 2010 The 14th Annual Rosoff Awards
03 May 2010 Clinked In: Uncle Pete's
08 Apr 2010 Clinked In: PJA
05 Apr 2010 Foursquare & the Rise of Location-Based Social Networking
04 Apr 2010 Boston Redsox vs. New York Yankees Opening Day
24 Mar 2010 Women's Leadership Forum
16 Mar 2010 Magazine Day
11 Mar 2010 Clinked In: Mullen
25 Feb 2010 CMO Breakfast Series: Reinventing Your Brand
28 Jan 2010 The Ad Club Annual Meeting
25 Jan 2010 Clinked In: Hill Holliday
07 Dec 2009 The 2009 Ad Club Holiday Party
01 Dec 2009 I Have To Make A What?
01 Dec 2009 Three Social Media Strategies
17 Nov 2009 EDGE Conference
14 Oct 2009 CEO Roundtable: The Passionate Consumer ... Your Brand's Best Friend
06 Oct 2009 The 49th Annual Hatch Awards
28 Sep 2009 ClinkedIn: Umbria Prime
23 Sep 2009 Creative Concepts
18 Sep 2009 Embracing Change: New Media & New Thinking
17 Sep 2009 First Annual Maven Awards & Media Auction Kick Off
10 Sep 2009 Conversations and Connections: Lessons Learned on the Way from Intern to CEO
10 Aug 2009 In and Out of Market: Arnold & MPG/Media Contacts on Amtrak
05 Aug 2009 All About Crowdsourcing
03 Aug 2009 2009 Media Auction Rally
15 Jul 2009 The Ad Club TweetUp
14 Jul 2009 The Ad Club & The MA Film Tax Credit
13 Jul 2009 ClinkedIn: NEW ART on Newbury
22 Jun 2009 The Ad Club Reunion
08 Jun 2009 Here's the Pitch: John Hancock & Hill Holliday
08 Jun 2009 Mentor Kickoff Breakfast
29 May 2009 Hatch Entries Deadline
12 May 2009 Creating a Brand in 0-90 Days using Social Media
16 Apr 2009 Social Media With Julie Hall
07 Apr 2009 Red Sox Opening Day with The Ad Club
23 Mar 2009 The 13th Annual Rosoff Awards
18 Mar 2009 Magazine Day
25 Feb 2009 Radio Day

© The Ad Club 2014
22 Batterymarch Street • Boston, MA 02109 • 617.262.1100


 
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